Written by Sara Lilkas, Marketing Intern  Rosh Hashanah, which means “Head of the Year” in Hebrew, is the beginning of the Jewish year will be observed September 13th through September 15th. Rosh Hashanah is one of the two High Holy Days in the Jewish religion (the other being Yom Kippur) and there are many traditions and rituals that take place during the holiday. As with every major Jewish holiday, women and girls light candles on each evening of Rosh Hashanah and recite the Jewish blessing Leshanah tovah tikateiv veteichateim, “May you be inscribed and sealed for a good year.” One Rosh Hashanah tradition involving food is to eat apples dipped in honey to represent a sweet New Year and round challah bread to represent the cyclical nature of a year. Raisins or apples are also sometimes added to the challah bread to represent the sweetness of a new year in addition to the apples dipped in honey. iStock_000013879490_MediumDifferent families have different traditions surrounding the holiday that have been passed down throughout the years. After the traditional apples dipped in honey and challah bread are shared there are many different foods prepared for the Rosh Hashanah celebration. Main dishes can vary depending on what your guests enjoy. Some families enjoy chicken dishes, while others may have a more traditional brisket. Side dishes can vary from matzo balls and other traditional foods (Gefilte Fish anyone?), to other dishes that complement your main dish. There’s often roasted vegetables such as carrots and potatoes, but tart foods are generally avoided on this holiday with an emphasis on sweet flavors. As with the apples dipped in honey, sweet flavors are represented throughout the dinner to symbolize the desire for good things in the upcoming year.  One of those sweet side dishes you will see featured in most Rosh Hashanah dinners are tzimmes. There are many different variations of this dish, but they are all delicious! If you aren’t sure where to start with your tzimmes here is an easy recipe to follow! Apples often appear on the dessert menu during the Rosh Hashanah holiday both because of their symbolic significance and because apples often taste sweeter in the fall. There can be everything from apple cakes, pies, or tarts! It ultimately depends on what your family likes to eat. A fun idea is to have people bring different deserts so there is variety, but it also relieves some of the pressure off the host or hostess to prepare a fabulous meal. For more Rosh Hashanah dinner inspiration check out our Pinterest board! We wish all of our customers observing Rosh Hashanah a Happy New Year! L’shanah Tovah! Written by Jane N. Golub Director In-Store Marketing Programs NEW ENGLAND COFFEE’S NEW SINGLE SERVE COFFEE CUPS Brew the perfect cup of coffee with the new Single Serve Coffee Cups from New England Coffee Company.  The Single Serve Cups are designed for your single cup brewer and work in brewers that accept K-CUP portion packs.* Choose from four delicious varieties: Twelve Single Serve Cups are packed per carton.  Made with 100% Arabica coffee.  Gluten Free and Kosher. Find New England Single Serve Coffee Cups in the Coffee aisle. *K-CUP is a registered trademark of Keurig, Incorporated.  New England Coffee Single Serve Cups are not affiliated with nor approved by Keurig, Incorporated. MUCINEX FAST-MAX CAPLETS Mucinex, the number one brand in cough and congestion**, introduces Fast-Max Caplets for multi-symptom cold relief. Fast-Max Caplets combine the mucus busting power of Mucinex with maximum strength medicines* to help relieve your worst cold symptoms-sore throat, fever, headache, sinus pressure and chest congestion. Fast-Max Caplets are available in threee different varieties.  You can find the one that is right for you in the Cold & Flu aisle at a Price Chopper Pharmacy near you.  Feel better and move on! **Based on IRI Unit Share Data for the 52 week period ending on August 12, 2012 * per 4 hour dose.  Use as directed.
Written by Jane N. Golub
Director In-Store Marketing Programs
 

OLYMPUS – AUTHENTIC GREEK YOGURT

Olympus is an authentic Greek strained yogurt made from the traditional recipe and ingredients.  Their product has an incredibly thick and velvety rich texture and is made with pasteurized milk, cream and strained yogurt cultures.

 

Available in Plain, Strawberry, Blueberry, Cherry, Peach and Honey, Olympus yogurts are a dessert treat that is in a class by itself.  Olympus yogurts are gluten-free, Grade A certified and Kosher – with only 0% – 1% fat.

One taste of Olympus Yogurt with its lively satisfying flavors and you will know why the only true yogurt comes from Greece.  Enjoy!  Look for Olympus in the Dairy aisle or visit http://www.olympusdairyusa.com/ for more information.

 WHITE IS THE NEW RED

Hidden Valley for Everything Topping and Dip

Fries have a new best friend and burgers never tasted better.  Hidden Valley is taking tabletops by storm as the national new family favorite.  More and more, people are reaching for a squeeze of the cool, creamy flavor of Ranch instead of the red stuff.  Hidden Valley for Everything Topping and Dip is ultra-thick, so it’s perfect for dipping fries, topping wings or spreading on burgers.  And it’s gluten-free, so every member of your family can feel free to give their favorite foods a delectable upgrade.

Try  it in delicious Original Ranch flavor – or, to add a perfect punch to foods like tortilla ships and quesadillas, select Salsa Ranch flavor.  Either way, Hidden Valley for Everything Topping and Dip is bound to become a king among condiments!

To get more information about this new and exciting product, visit http://www.hiddenvalley.com/products/hidden-valley-ranch-for-everything/

Find Hidden Valley for Everything Topping and Dip in the Ketchup aisle.

Written by Jane N. Golub
Director In-Store Marketing Programs
 

OLYMPUS – AUTHENTIC GREEK YOGURT

Olympus is an authentic Greek strained yogurt made from the traditional recipe and ingredients.  Their product has an incredibly thick and velvety rich texture and is made with pasteurized milk, cream and strained yogurt cultures.

 

Available in Plain, Strawberry, Blueberry, Cherry, Peach and Honey, Olympus yogurts are a dessert treat that is in a class by itself.  Olympus yogurts are gluten-free, Grade A certified and Kosher – with only 0% – 1% fat.

One taste of Olympus Yogurt with its lively satisfying flavors and you will know why the only true yogurt comes from Greece.  Enjoy!  Look for Olympus in the Dairy aisle or visit http://www.olympusdairyusa.com/ for more information.

 WHITE IS THE NEW RED

Hidden Valley for Everything Topping and Dip

Fries have a new best friend and burgers never tasted better.  Hidden Valley is taking tabletops by storm as the national new family favorite.  More and more, people are reaching for a squeeze of the cool, creamy flavor of Ranch instead of the red stuff.  Hidden Valley for Everything Topping and Dip is ultra-thick, so it’s perfect for dipping fries, topping wings or spreading on burgers.  And it’s gluten-free, so every member of your family can feel free to give their favorite foods a delectable upgrade.

Try  it in delicious Original Ranch flavor – or, to add a perfect punch to foods like tortilla ships and quesadillas, select Salsa Ranch flavor.  Either way, Hidden Valley for Everything Topping and Dip is bound to become a king among condiments!

To get more information about this new and exciting product, visit http://www.hiddenvalley.com/products/hidden-valley-ranch-for-everything/

Find Hidden Valley for Everything Topping and Dip in the Ketchup aisle.