Market 32 and Price Chopper Award $15,000 in Grants to Local Youth Soccer Organizations
Winners of youth soccer sweepstakes receive funding to support young athletes and grow the beautiful game in their communities
Market 32 and Price Chopper today announced the winners of its Youth Soccer Sweepstakes, awarding three local organizations with $5,000 grants to support their programs, players, and communities.
The sweepstakes––launched in celebration of the world’s premier soccer tournament returning to the United States for the first time in 32 years––invited customers to nominate a local youth soccer organization to receive one of three grants. The customers who nominated the winning organizations also received a $500 Market 32 and Price Chopper gift card. More than 300 organizations were nominated by customers across Market 32 and Price Chopper’s 128 stores.
The winning organizations are:*
- Alleycats Soccer Club, Albany, NY, nominated by Alicia Suarez
- Richfield Youth Sports, Richfield Springs, NY, nominated by Ivy Lafrance
- Latham Circle Soccer Club, Latham, NY, nominated by Pamela Fitzsimmons
Each organization will receive a $5,000 grant from Market 32 and Price Chopper to help fund youth soccer programming, equipment, field improvements, player development, or other team needs.
“Soccer has a unique ability to bring people together, and we were excited to give our customers a way to celebrate the sport while supporting the local organizations helping young athletes thrive,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “These grants recognize the important role youth sports organizations play in building confidence, teamwork, and community connections.”
The Youth Soccer Sweepstakes was supported by participating brands including Coke, Powerade, Dasani, Core Power, Body Armor, Cheez-it, Eggo, Pop-Tart, Dove, Lay’s, Tostitos, and Quaker. Customers earned bonus entries during the promotional period by purchasing participating products.
Supporting youth organizations is part of Market 32 and Price Chopper’s ongoing commitment to strengthening the communities they serve. Through Market 32 Cares and Price Chopper Cares, the company partners with local organizations and programs that help families, children, and communities thrive.
Market 32 and Price Chopper Launch Pet Food Drive to Help Care for Every Family Member
Customers donations in stores will fill bowls and keep tails wagging at area rescues — because pets are family, too
Market 32 and Price Chopper stores are inviting customers to help support pets and families in their communities through the purchase of $10 bags of pet food.
Now through October 10, shoppers can purchase a bag containing five Pure Harmony dog or cat food items to be donated to an animal shelter or pet-support organization in their local community. Donations will help provide nutritious food to animals awaiting adoption and support outreach programs that help local families keep their pets healthy and well-fed.
“We’re pleased to offer our customers a simple and affordable way to support local animal shelters and families who may be struggling to provide for their pets,” said Dani Tremblay, manager of community relations for Market 32 and Price Chopper. “Pets are family too, and together, we can help make sure they get the food and care they need.”
The donated pet food will help local shelters stretch their resources and provide for animals in their care, while also supporting programs that assist pet owners experiencing food insecurity.
The Pet Food Drive is part of Market 32 and Price Chopper’s ongoing commitment to nourishing communities through hunger relief, health and wellness, and care for families, including pets.
Market 32 and Price Chopper Introduce Shy's Eats Chicken and Egg Salads in Select Locations
Locally Made, Health-Focused Prepared Dish Now in Six Capital Region Stores
Market 32 and Price Chopper is excited to announce Shy’s Eats Chicken Salads and Egg Salad— high-protein, ready-to-eat meal solutions— are now available in the Foodfare department of six Capital Region Market 32 locations. Focused on making healthy eating easy and convenient, the addition of Shy’s Eats continues the mission of bringing high-quality local products to customers.
“There’s something special about seeing a local entrepreneur’s vision make its way onto our shelves,” said Blaine Bringhurst, President of Market 32 and Price Chopper. “We’re proud to support local businesses like Shy’s Eats while giving our customers more opportunities to enjoy high-quality products made right here in the communities we live and work in.”
Shy’s Eats is a Capital Region meal preparation service and the passion project of Shahila “Shy” Abbasi, a professionally trained chef who creates weekly fresh meal options for people looking to make healthier choices on a busy schedule. After making major changes to support her own health, Shy made it her mission to help others with home-cooked meals they can feel good about. “What started as simply preparing meals for others became something much more meaningful to me,” Shy said.
The gourmet chicken salads are made by hand using clean, health-minded ingredients and come in a variety of flavors, including Buffalo, Cranberry Walnut, Dill Pickle, and Curry, in addition to traditional chicken and egg salads. Each delicious variety is carefully made in partnership with a registered dietitian to ensure nutritional value without sacrificing flavor. “Two years ago, I told anyone who would listen, ‘One day, I will have my products in Market 32’,” Shy said. “Seeing Shy’s Eats on the shelves of Market 32 is more than I ever could have imagined. It is a dream come true, not only for me, but for my family.”
The launch marks an exciting next step for Shy’s Eats and expands Market 32 and Price Chopper’s home.grown. selection of locally made products from businesses throughout the communities it’s proud to serve. Customers can shop the array of chicken salads and egg salad at the following Market 32 locations:
- 1706 Western Ave., Albany, NY 12203
- 1018 Route 146, Clifton Park, NY 12065 (Clifton Park Plaza)
- 15 Park Ave., Clifton Park, NY 12065 (Clifton Shoppers World)
- Routes 20 and 155, Guilderland, NY 12084
- One Kendall Way, Malta, NY 12020
- 1395 New Scotland Ave., Slingerlands, NY 12159
The community is invited to meet Shy and sample Shy’s Eats Chicken Salads at two upcoming free sampling events:
- Saturday, October 3, 11:00 a.m. – 2:00 p.m. – Market 32, One Kendall Way, Malta, NY 12020
- Saturday, October 17, 11:00 a.m. – 2:00 p.m. – Market 32, Routes 20 and 155, Guilderland, NY 12084
Market 32 and Price Chopper Lower Everyday Prices on Over a Thousand Grocery Essentials
Schenectady, N.Y., September 14, 2026– Everyone loves to save, and now Market 32 and Price Chopper are lowering prices on over a thousand grocery essentials this fall, giving shoppers even more savings as families head back to school, enjoy football season, and gear up for the holidays. The neighborhood grocer’s new value-focused campaign has grown into a companywide initiative that will allow shoppers to spot the savings on bright, yellow “new lower price” tags displayed in the aisles across its 128 stores, inspired by iconic promotional branding used in Price Chopper’s sale campaigns decades ago.
The campaign has three key ways for shoppers to save:
- AdvantEdge Rewards is getting simpler: The AdvantEdge Rewards program has been revamped to offer 2% back on almost everything through November 7 –– a pivot from the previous points-based system. Shoppers no longer have to wonder what their rewards are worth — the receipt at checkout will clearly show the cash value delivered. For example, 515 points will be shown as $5.15 earned and redeemed. Every reward becomes savings on a future shopping trip, and shoppers double their normal savings.
- Over a thousand lowered prices throughout stores: With families stepping into fall activities, the campaign is designed to deliver savings when grocery budgets are stretched even more. Over a thousand everyday staples for breakfast, lunch, dinner, snacks, and more will be heavily discounted, allowing customers to fill up their grocery carts with the same high-quality ingredients at an even better value.
- Weekly reveal of the best deals: In addition to the yellow tags, customers should be on the lookout for falling prices in the grocer’s weekly ads, where they’ll see deep cuts on favorite items, market-leading deals, and weekly specials.
“We know that now more than ever, our customers are looking to make their grocery budgets go further, and we’re excited to roll out this campaign to help them find the best of what we have to offer at the very best prices,” said Market 32 and Price Chopper President Blaine Bringhurst. “Our goal of making it easier to save was also the inspiration for the shift from points to dollars with our AdvantEdge Rewards program. It’s a reflection of Market 32 and Price Chopper’s commitment to helping customers see and feel the difference each time they shop with us.”
Shoppers can find more details about the Market 32 and Price Chopper Value Campaign at pricechopper.com. They’ll find a dedicated landing page, newly created digital videos, display ads, social content, and screensavers. Customers are also encouraged to speak with Market 32 and Price Chopper teammates at their local store if they have any questions while shopping.
“We remain committed to finding more ways to provide our customers with meaningful value, especially as we head into the busy holiday season,” added Bringhurst.
Market 32 and Price Chopper Transform Retired American Flags into 23,000 Symbols of Gratitude
Stars from flags collected from customers are preserved
and shared with veterans, active military, and first responders
Thousands of American flags no longer suitable to fly are taking on new life as symbols of gratitude for those who serve and have served.
Earlier this summer, Market 32 and Price Chopper stores collected 2,902 worn American flags from customers in partnership with Stars for Our Troops™, a Troy-based nonprofit organization that gives embroidered stars from retired American flags to veterans, active-duty military members, first responders and others as a reminder that their service is not forgotten.
Of the flags collected, 462 cantons—or the blue field in that contains the 50 stars on each American flag—were deemed suitable for the Stars for Our Troops program, representing 23,100 individual American stars that can be shared with those who have served and protected our country.
Market 32 and Price Chopper marked the success of the collection with a star-cutting event at their main offices today, where representatives from the company and Stars for Our Troops demonstrated the process of carefully cutting the stars from the retired flags. Market 32, Price Chopper, and Northeast Grocery teammates joined in to cut stars from the flag canton
“This collection was about much more than giving worn flags a respectful retirement,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “Every one of these stars represents an opportunity to say thank you to someone who has served our country. We’re incredibly grateful to our customers for helping us turn retired flags into thousands of meaningful reminders––a small yet important way we can ensure our nation’s heroes know they are remembered and appreciated.”
The stars will be distributed on Veterans Day in Market 32 and Price Chopper stores, and through Stars for Our Troops™, accompanied by a message that reads: “I am part of our American flag that has flown over the USA. I can no longer fly. The sun and winds caused me to become tattered and torn. Please carry me as a reminder that you are not forgotten.”
Stars for Our Troops™ was founded by Susan Wells in 2015 and gives retired American flags a meaningful second life by carefully preserving the embroidered stars and sharing them as a tangible expression of gratitude. Through its work with community organizations, businesses, and volunteers, Stars for Our Troops has transformed over 3 million worn flags into lasting symbols of appreciation.
Market 32 and Price Chopper held this special flag collection in recognition of Flag Day and the celebration of America’s 250th anniversary. Customers were invited to bring worn American flags to any of the company’s 128 Market 32 and Price Chopper stores for proper handling and retirement. Once retired, cantons removed from flags suitable for reuse were washed––compliments of Spin City Laundromat in Schenectady, NY–– and stars cut. Flags unsuitable for reuse and all scraps were transported to Fiber Conversions, a Broadalbin, NY company specializing in processing textile byproducts. Their services were also provided free of charge. “see the number of flags our customers brought to our stores is a wonderful reflection of the respect and gratitude people have for our military and our country,” Bringhurst said. “We’re proud to give these flags––and these stars––a meaningful next chapter.”
The initiative is part of Market 32 and Price Chopper’s ongoing commitment to supporting veterans, active-duty military members, first responders and their families through community partnerships, fundraising initiatives and programs across the company’s six-state footprint.
Market 32 and Price Chopper Customers Donate More than 24,000 Food Bags to Local Communities
Market 32 and Price Chopper customers are once again making a meaningful difference in their communities, donating 24,299 bags of food to local food pantries and hunger relief organizations across the Northeast.
Through the company’s $10 food bag program, which ran from March 15 to April 4 in stores, shoppers purchased pre-packed bags containing PICS-brand essentials, providing critical support to families and individuals experiencing food insecurity.
Each food bag included shelf-stable, nutritious items most requested by food assistance organizations, such as elbow macaroni, peanut butter, canned chicken and tuna, soup, and kidney beans—versatile ingredients that help form the foundation of healthy, balanced meals.
To ensure the donations have the greatest local impact, each store partnered with a nearby hunger relief organization, keeping support within the communities where customers live and work.
“Every bag purchased represents a neighbor helping a neighbor,” said Pam Cerrone, director of community relations for Market 32 and Price Chopper. “Together with our customers, we’re able to turn small acts into a collective force that helps ensure families have access to the nutritious food they need.”
The $10 food bag program is one of many ways Market 32 and Price Chopper are working to directly address food insecurity across their six-state footprint. Through customer-driven initiatives, fresh food recovery efforts, teammate volunteerism, and ongoing partnerships, the company remains committed to nourishing the communities it serves.
Market 32 and Price Chopper Step Up to the Plate with Spring “Big League Raffle” for Youth Sports Teams
SCHENECTADY, N.Y., March 9, 2026– Local youth sports programs have an opportunity to hit a home run with their fundraising efforts thanks to the Market 32 and Price Chopper Big League Raffle. Teams across the region can sell $5 raffle tickets, giving supporters a chance to win exciting prizes while keeping 100% of the proceeds for their organization. Market 32 and Price Chopper provide the tickets and all prizes, making it a win-win for young athletes, their families, and the community.
“This is an easy, seamless way for teams to raise much-needed funds for uniforms, equipment, travel, and more, with Market 32 and Price Chopper doing the heavy lifting,” said Pam Cerrone, the company’s director of community relations. “Teams sell raffle tickets, we manage the logistics, and much-needed resources to support vital youth athletic programs stay local.”
Prizes include a variety of high-value gift cards, ensuring there’s something for everyone. Tickets are easy to sell and a fun way for community members to get involved while uplifting local athletes and development programs. The spring sports raffle drawing will take place on June 25, 2026.
Teams interested in participating can visit pricechopper.com/big-league-raffle for details.
Over $623,000 Raised at Market 32 and Price Chopper During 2025 Salvation Army Red Kettle Campaign
SCHENECTADY, N.Y., February 16, 2025– Salvation Army bellringers at Market 32 and Price Chopper stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire raised over $623,000 during the 6-week “Red Kettle” holiday campaign in November and December 2025. The money raised will help fund essential services, including food assistance, shelter, and emergency relief.
For generations, the Red Kettle campaign has been a visible and meaningful symbol of holiday giving, offering customers a simple way to support neighbors in need while completing their everyday grocery shopping. Contributions collected at Market 32 and Price Chopper stores directly support local Salvation Army programs, ensuring that donations stay within the communities where they are given.
“Every donation made at our stores has a direct impact, allowing The Salvation Army to provide hope and assistance to those who need it most,” said Pam Cerrone, Market 32 and Price Chopper director of community relations. “We’re proud of our longstanding partnership and incredibly grateful to our customers for stepping up and supporting their important work and making a difference in the lives of so many.”
“It is only through the community’s generosity that The Salvation Army can respond to those in need 365 days a year,” said Major Michelle Dressler, divisional commander for The Empire State Division of The Salvation Army. “Our continued partnership with Market 32 and Price Chopper is vital to our mission and efforts to help those most in need, as all funds raised stay local to make a difference right here in our community.”
Market 32 Morrisville, VT Grand Reopening Generates More than $11,000 for Local Organizations
Schenectady, N.Y., February 16, 2026 — In celebration of the January 16 grand re-opening of the Market 32 located at Route 15 and 370 Munson Ave. in Morrisville, VT, Market 32 donated more than $11,000 to two local nonprofit organizations dedicated to strengthening the community.
As part of the re-opening festivities on Friday, January 16, and Saturday, January 17, customers received 5% off their grocery purchases. In turn, Market 32 donated an additional 5% of total store sales across the two days to Lamoille Community Foodshare and Morrisville Soccer Club. Each organization received $5,650.
“We’re proud to mark this re-opening by reinvesting directly in the Morrisville community,” said Pam Cerrone, Director of Community Relations for Market 32 and Price Chopper. “Beyond great food and value, we proudly lend our support to many organizations and events that make a real difference in our community, and we have a name for that support: Market 32 Cares. Providing access to nutritious food and creating opportunities for children and families are central to our mission of nourishing life. These donations reflect our ongoing commitment to helping people feed and care for their families in the communities we serve.”
Lamoille Community Foodshare works to address food insecurity throughout Lamoille County, while Morrisville Soccer Club provides youth with opportunities to learn teamwork, build confidence, and stay active through sport.
The Morrisville Market 32 grand re-opening, which was the culmination of a $3.4 million investment in the location, is part of Market 32 and Price Chopper’s continued commitment to elevating customer experience while remaining a strong community partner.
Northeast Grocery and Garelick Farms Donate over 7,000 Cartons of Milk to the Food Bank of Central NY through Giving Cow Program
Schenectady, N.Y., February 6, 2026– Northeast Grocery, the parent company of Market 32, Price Chopper, and Tops Markets, today announced the successful conclusion of its partnership with Garelick Farms’ Giving Cow program, resulting in the donation of 7,420 8 oz. cartons of shelf-stable milk to the Food Bank of Central NY.
During the Giving Cow promotion, one half-pint Giving Cow milk container was donated with every gallon of Garelick milk purchased at participating Market 32, Price Chopper, and Tops Markets stores. The initiative helps address a critical need, as milk is one of the most requested—yet hardest to source— food bank items.
“Nourishing families is at the heart of our mission,” said Pam Cerrone, Market 32 and Price Chopper’s director of community relations. “Through Market 32 and Price Chopper Cares, alongside the Giving Cow program, our customers helped turn everyday purchases into meaningful support for families facing food insecurity. Together with Garelick Farms, we’re proud to help ensure nutritious milk reaches those who need it most.”
“At Tops, our Neighbors Helping Neighbors philosophy means showing up in meaningful ways for the communities we serve,” said Courtney Mailhot, community relations manager for Tops Markets. “Milk is a staple for families, yet it’s one of the hardest items for food banks to keep in stock. Through this partnership with Garelick Farms and the generosity of our customers, we’re proud to help provide essential nutrition to our neighbors and take another important step toward our mission of eradicating hunger across our communities.”
“Childhood hunger is one of the most urgent issues we face, and access to nutritious staples like milk matters,” said Brian McManus, chief operations officer at Food Bank of Central New York. “This donation from Market 32, Price Chopper, and Tops Friendly Markets will be a welcome and popular addition to the food we distribute to families. We deeply appreciate their continued commitment as a long-time partner of the Food Bank.”
“Garelick supports families facing food insecurity through Giving Cow, a shelf-stable milk created for food bank distribution,” said Brooke Ryan, Garelick Farms NY general manager. “By eliminating the need for refrigeration until opened, Giving Cow makes milk easier for food banks to store and share. Working with Market 32, Price Chopper, and Tops Markets, Garelick is helping more families access a dependable source of nutrition. We are honored to support local communities by providing such a vital dietary staple.”
The Garelick Giving Cow program reflects the power of collaboration among retailers, suppliers, and customers, and is part of Northeast Grocery’s ongoing commitment to fighting hunger and supporting community health year-round. All donations generated through the program will help support children and families with an essential source of nutrition.