Over $623,000 Raised at Market 32 and Price Chopper During 2025 Salvation Army Red Kettle Campaign
SCHENECTADY, N.Y., February 16, 2025– Salvation Army bellringers at Market 32 and Price Chopper stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire raised over $623,000 during the 6-week “Red Kettle” holiday campaign in November and December 2025. The money raised will help fund essential services, including food assistance, shelter, and emergency relief.
For generations, the Red Kettle campaign has been a visible and meaningful symbol of holiday giving, offering customers a simple way to support neighbors in need while completing their everyday grocery shopping. Contributions collected at Market 32 and Price Chopper stores directly support local Salvation Army programs, ensuring that donations stay within the communities where they are given.
“Every donation made at our stores has a direct impact, allowing The Salvation Army to provide hope and assistance to those who need it most,” said Pam Cerrone, Market 32 and Price Chopper director of community relations. “We’re proud of our longstanding partnership and incredibly grateful to our customers for stepping up and supporting their important work and making a difference in the lives of so many.”
“It is only through the community’s generosity that The Salvation Army can respond to those in need 365 days a year,” said Major Michelle Dressler, divisional commander for The Empire State Division of The Salvation Army. “Our continued partnership with Market 32 and Price Chopper is vital to our mission and efforts to help those most in need, as all funds raised stay local to make a difference right here in our community.”
Market 32 Morrisville, VT Grand Reopening Generates More than $11,000 for Local Organizations
Schenectady, N.Y., February 16, 2026 — In celebration of the January 16 grand re-opening of the Market 32 located at Route 15 and 370 Munson Ave. in Morrisville, VT, Market 32 donated more than $11,000 to two local nonprofit organizations dedicated to strengthening the community.
As part of the re-opening festivities on Friday, January 16, and Saturday, January 17, customers received 5% off their grocery purchases. In turn, Market 32 donated an additional 5% of total store sales across the two days to Lamoille Community Foodshare and Morrisville Soccer Club. Each organization received $5,650.
“We’re proud to mark this re-opening by reinvesting directly in the Morrisville community,” said Pam Cerrone, Director of Community Relations for Market 32 and Price Chopper. “Beyond great food and value, we proudly lend our support to many organizations and events that make a real difference in our community, and we have a name for that support: Market 32 Cares. Providing access to nutritious food and creating opportunities for children and families are central to our mission of nourishing life. These donations reflect our ongoing commitment to helping people feed and care for their families in the communities we serve.”
Lamoille Community Foodshare works to address food insecurity throughout Lamoille County, while Morrisville Soccer Club provides youth with opportunities to learn teamwork, build confidence, and stay active through sport.
The Morrisville Market 32 grand re-opening, which was the culmination of a $3.4 million investment in the location, is part of Market 32 and Price Chopper’s continued commitment to elevating customer experience while remaining a strong community partner.
Northeast Grocery and Garelick Farms Donate over 7,000 Cartons of Milk to the Food Bank of Central NY through Giving Cow Program
Schenectady, N.Y., February 6, 2026– Northeast Grocery, the parent company of Market 32, Price Chopper, and Tops Markets, today announced the successful conclusion of its partnership with Garelick Farms’ Giving Cow program, resulting in the donation of 7,420 8 oz. cartons of shelf-stable milk to the Food Bank of Central NY.
During the Giving Cow promotion, one half-pint Giving Cow milk container was donated with every gallon of Garelick milk purchased at participating Market 32, Price Chopper, and Tops Markets stores. The initiative helps address a critical need, as milk is one of the most requested—yet hardest to source— food bank items.
“Nourishing families is at the heart of our mission,” said Pam Cerrone, Market 32 and Price Chopper’s director of community relations. “Through Market 32 and Price Chopper Cares, alongside the Giving Cow program, our customers helped turn everyday purchases into meaningful support for families facing food insecurity. Together with Garelick Farms, we’re proud to help ensure nutritious milk reaches those who need it most.”
“At Tops, our Neighbors Helping Neighbors philosophy means showing up in meaningful ways for the communities we serve,” said Courtney Mailhot, community relations manager for Tops Markets. “Milk is a staple for families, yet it’s one of the hardest items for food banks to keep in stock. Through this partnership with Garelick Farms and the generosity of our customers, we’re proud to help provide essential nutrition to our neighbors and take another important step toward our mission of eradicating hunger across our communities.”
“Childhood hunger is one of the most urgent issues we face, and access to nutritious staples like milk matters,” said Brian McManus, chief operations officer at Food Bank of Central New York. “This donation from Market 32, Price Chopper, and Tops Friendly Markets will be a welcome and popular addition to the food we distribute to families. We deeply appreciate their continued commitment as a long-time partner of the Food Bank.”
“Garelick supports families facing food insecurity through Giving Cow, a shelf-stable milk created for food bank distribution,” said Brooke Ryan, Garelick Farms NY general manager. “By eliminating the need for refrigeration until opened, Giving Cow makes milk easier for food banks to store and share. Working with Market 32, Price Chopper, and Tops Markets, Garelick is helping more families access a dependable source of nutrition. We are honored to support local communities by providing such a vital dietary staple.”
The Garelick Giving Cow program reflects the power of collaboration among retailers, suppliers, and customers, and is part of Northeast Grocery’s ongoing commitment to fighting hunger and supporting community health year-round. All donations generated through the program will help support children and families with an essential source of nutrition.
Market 32 and Price Chopper Donate $53,817 to DAV (Disabled American Veterans)
Schenectady, N.Y., January 9, 2026– Market 32 and Price Chopper today presented a $53,817 donation to DAV (Disabled American Veterans), reflecting the generosity of customers and teammates who supported the company’s November fundraising campaign. Shoppers across all 129 stores contributed $43,817 by rounding up their totals at checkout. Market 32 and Price Chopper added a $10,000 corporate match.
These funds will help DAV to provide no-cost, lifetime assistance to veterans, their families, caregivers, and survivors. DAV assists more than one million veterans each year through benefits assistance, employment opportunities, transportation to VA medical appointments, and more.
“At Market 32 and Price Chopper, our mission is to help people feed and care for their families, and our broader purpose is to support the well-being of the communities we serve,” said Blaine Bringhurst, the company’s president. “DAV’s commitment to helping veterans live healthy, dignified, and secure lives aligns with that purpose. We’re proud to stand with our customers in supporting an organization that offers life-changing assistance to those who have served our country.”
In 2024, DAV filed over 560,000 Department of Veterans Affairs benefits claims and provided more than 235,000 no-cost rides to VA medical appointments for veterans. In addition to providing direct services, DAV advocates on Capitol Hill, educates the public on veterans’ issues, and strengthens communities through its local chapters—ensuring America’s heroes receive the benefits they earned.
“Thanks to Market 32 and Price Chopper’s continued commitment to veterans, DAV can expand its reach and deliver critical support to ill and injured veterans nationwide,” said Barry Jesinoski, CEO and national adjutant of DAV. “Funds raised through this campaign directly advance our mission to help veterans access the benefits they have earned, including health care, employment, and education.”