New Items: Frito-Lay Lays Layers
For more than 75 years, Lay’s® – one of the marquee brands from PepsiCo’s Frito-Lay division – has consistently brought its fans unique innovations that explore different flavors and textures, delivering smiles and joy to generations of potato chip fans. Shoppers are always on the hunt for new snacks, and America’s favorite potato chip brand is giving them something in 2022 that they’ve never seen before with the introduction of a brand-new product line: Lay’s Layers.
Lay’s Layers are not your ordinary chips. They are multi-dimensional, one-of-a-kind potato bites with layers of delicious crispiness. Bite-sized, flavorful, and unlike anything Lay’s has unveiled before, they deliver a truly new snacking experience.
“Lay’s fans are known for finding joy in the every day – no matter what life throws their way – and this multi-faceted approach to life helped inspire Lay’s Layers,” said Melissa Miranda, senior director of marketing, Frito-Lay North America. “Lay’s Layers is a new offering in the Lay’s portfolio that is just as multi-dimensional and flavorful as our fans’ lifestyles.”
The new Lay’s Layers product line will feature two delicious flavors fans know and love:
- Three Cheese: A tangy and cheesy blend of cheddar, parmesan, and gouda
- Sour Cream & Onion: A savory blend of onion and sour cream