Market 32 and Price Chopper Add Value to Thanksgiving with New $40 Feast for 10
SCHENECTADY, N.Y., November 14, 2025 – Market 32 and Price Chopper are redefining what value means this holiday season by expanding its bountiful Thanksgiving assortment to include a feast that proves families don’t have to compromise on quality for savings across all 129 locations. Available starting November 16, the community mainstay and go-to grocer for generations will offer a complete Thanksgiving meal for 10 people for $40 to customers who use their AdvantEdge Rewards card — the signature centerpiece of Market 32 and Price Chopper’s abundant yet affordable holiday spread, helping families enjoy a memorable meal without straining their budgets.
Unlike other budget bundles announced weeks ago, Market 32 and Price Chopper’s $40 Feast for 10 features a carefully curated mix of holiday staples from popular national brands and PICS own-label favorites — offering customers an elevated combination of items with which to make a deliciously classic Thanksgiving meal.
The $40 Feast for 10 includes:
- (1) Jennie-O or Shady Brook Farms Grade A Frozen Turkey (~13 lbs.)
- (1) Market 32 Russet Potatoes (5 lb.)
- (1) Market 32 Sweet Potatoes (3 lb.)
- (2) PICS Mini-Marshmallows (10.5 oz.)
- (2) Stove Top Stuffing (6 oz.)
- (2) Heinz Homestyle Brown Gravy (12 oz.)
- (3) Del Monte Green Beans (14.5 oz.)
- (1) Campbell’s Cream of Mushroom Soup (10.5 oz.)
- (1) PICS Crispy Onions (4.5 oz.)
- (1) Ocean Spray Cranberry Sauce (14 oz.)
- (1) King’s Hawaiian Rolls (12 pack)
- (1) Pillsbury Ready Pie Crust (14.1 oz.)
- (1) PICS Evaporated Milk (12 fl. oz.)
- (1) PICS Solid Pumpkin (15 oz.)
Together, these items provide a complete meal for 10 people, all priced at approximately $39.72 (before taxes) with an AdvantEdge Rewards card. Each product can be purchased individually or together both in-store and online at all locations throughout NY, MA, CT, VT, NH, and PA, giving customers the freedom to build their feast exactly how they want it, with a serving of savings.
“The difference is in the details,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “We’re honored to continue our tradition of helping families make the holidays special, with savings that are every bit as meaningful as the experience of shopping with us — where friendly, knowledgeable teammates, personalized service in our fresh departments, and the exceptional quality of the products we stand behind all come together to deliver a memorable meal.”
Customers may also order fully cooked Thanksgiving meals in advance by placing an order on the Holiday Dinners landing page from now through November 20 for pickup between November 25 – November 27, while supplies last.
Feast for Free: Doubling Down on Value
Market 32 and Price Chopper are excited to give customers a chance to “Feast for Free” with the AdvantEdge Rewards Holiday Doubler. From now through December 24, 2025, shoppers can earn double points on almost every purchase, turning everyday shopping into extra savings on everything that makes the season special.
Points can be redeemed on the cost of anything for their table — from the turkey, trimmings, and sides to desserts, beverages, and even floral centerpieces. To activate the Holiday Doubler, customers must register their AdvantEdge Rewards account here.
Customers can also earn five times the points on all retailer gift card purchases from now through December 6, 2025.
Paired with additional bonus points specials on selected items, it’s yet another way Market 32 and Price Chopper are helping families save — and celebrate — all season long.
The Feast that Keeps on Giving
It’s estimated that more than 320-million pounds of food will be wasted this Thanksgiving.[1] Market 32 and Price Chopper are helping customers stretch their dollar even further with access to a collection of recipes that transform holiday leftovers into fresh, delicious meals like a hearty pot pie, satisfying sandwich, savory soup, and more — keeping the flavor going at a time when providing value and combatting food insecurity are top priorities.
Customers can explore the holiday value inspirations created by culinary experts by visiting our Feast that Keeps on Giving blog.
ReFED. How much food will go to waste this Thanksgiving? About $550 million worth. Published November 3, 2025. Available at: https://refed.org/articles/how-much-food-will-go-to-waste-this-thanksgiving-about-550-million-worth/.
Price Chopper/Market 32 made history on Friday, June 14, by opening four new Market 32s in New York’s Capital Region. As part of our commitment to nourishing life in the communities in which we operate, Price Chopper/Market 32 donated 5% of sales from each grand opening to local organizations making an impact in our neighborhoods. These new stores, located in Albany, Colonie, Niskayuna, and North Greenbush, NY, raised over $50,000 for the Regional Food Bank of Northeastern NY, Westland Hills Baseball and Softball, Niskayuna Baseball League, Colonie Little League, and Southern Rensselaer County Baseball Association at East Greenbush Inc.
We presented checks to all 5 organizations at our new Colonie store on Monday, July 15. Check out some pictures below!
We are beyond grateful to teammates across the company for working tirelessly to transform all four stores in a short period, and for supporting programs that help build strong communities. We are so proud to be able to show our customers that we’re not just in your neighborhood, we’re your neighbor!
Brian Rivers, Store Manager, Albany
Damian Dylewski, Store Manager, Colonie
Russ Dyer, Store Manager, Niskayuna
Jason Gabree, Store Manager, North Greenbush