Savor the Flaky Goodness of Icelandic Haddock

At Price Chopper and Market 32, we are big on seafood. That’s why we are excited to tell you about our coolest new catch, Icelandic Haddock. Make any day fry day!

Sourced from the cold waters of the North Atlantic, our 100% natural haddock is mildly sweet with a pleasingly firm yet tender texture. It’s wild caught and certified sustainable, using fishing methods that ensure the health of its habitat. We deep-fry our haddock using our exclusive batter and breading recipe to enhance its flavor and lock-in the natural moisture of this delicious sea treasure. Paired with our crispy fries, they make a tasty tandem that’s ready to eat!

Icelandic Haddock swims into our aisles at the perfect time. Lent is right around the corner, and seafood will become highly sought after. This year, whether you’re practicing seafood Fridays or just looking for better seafood options, give our Wild Caught Icelandic Haddock a try.

When you’re browsing through our weekly flyer be on the lookout for information on our Icelandic Haddock, and when you’re shopping at your local store check for signage and more on this delicious product. We hope you love our Icelandic Haddock as much as we do!


Meal Planning: Week of President's Day (2/21 - 2/25)

As parents already know, Monday is President’s Day which means the kiddos are home from school. Meal planning for the week is hard enough, but when a wrench of a Monday holiday is thrown into the mix it can become even more stressful. That’s why we did the meal planning for you. Check out these meals to try for the week of 2/21 – 2/25!

Monday, 2/21 (President’s Day)

Mondays at work tend to be long and tiring. Coming home to hungry kids doesn’t make it any easier. Might be a good night for a rotisserie chicken to save the day.

Tuesday, 2/22

Feels like a good week for a Taco Tuesday. Let’s give it a go with these Chipotle Ground Beef Street Tacos.

Wednesday, 2/23

Wednesday could be a good pasta night. We recommend our recipe for Easy Shrimp Alfredo Pasta.

Thursday, 2/24

Thursday’s forecast looks a little chillier than the early part of next week. And when things get chilly, we adjust with a nice bowl of Pork & Navy Bean Soup.

Friday, 2/25

Friday is always a great night for pizza. Give our Pepperoni, Olive, & Feta Pan Pizza a try. Or if you’re taking it easy on your Friday evening, relax with one of our pizza meal solutions.

This is our plan going into this new week. Follow along with us all week or stop in when you’re stuck. We’re looking forward to enjoying these tasty recipes.


Great Tasting Chicken Dishes Start with Great Chicken!

Our Market 32 FREE FROM Chicken is produced by Springer Mountain Farms, whose chickens are raised on family farms that are run by second, and even third-generation farmers. Springer Mountain Farms believes in doing things the right way by controlling the process every step of the way, from hatching their own chicks, raising them in houses that are American Humane Certified™ to reduce stress for better flock health, and processing them in their own USDA-supervised facilities. This commitment also extends to the farmers that raise the crops for their feed and allows them to raise their chickens on all-natural, Non-GMO Project Verified feed.

All of their farmers choose to work harder, meet higher quality standards and provide a level of care that’s above and beyond acceptable industry practices. Springer Mountain Farms was the first poultry producer in the world to be American Humane Certified™, the oldest and most trusted advocate of animal welfare. If you ask their farmers, why they go the extra mile, they’ll tell you it’s just the right thing to do…to provide a better quality of life for the animals and a better-quality product for consumers. We agree, and there’s no doubt about it: great care means great taste.

Fresh Market 32 Chicken is an excellent source of high-quality protein and is also a lean choice when choosing skinless chicken tenders, thin-sliced cutlets or skinless chicken breasts. Available in a range of cuts and package sizes, you can find the perfect cut for that great recipe

you found on the Price Chopper website! Chicken is one of the most versatile proteins in the store, great for favorite family meals or dressing up for entertaining. Casseroles, soups, salads, sheet pan and skillet meals are all on the menu with Market 32 fresh chicken.

Pick up a pack or two of Market 32 FREE FROM Chicken from Springer Mountain Farms to taste the difference, and visit the Springer Mountain website for for recipe inspiration, like Sheet-Pan Everything-Stuffed Chicken or the recipes below from the Price Chopper website and YouTube channels – delicious, nutritious, fresh and fabulous!


Sheet-Pan Everything-Stuffed Chicken – Market 32 Free From boneless skinless chicken breasts, Neufchâtel cheese, everything seasoning, green onions, broccoli, red potatoes, carrots, red onion, olive oil

Tuscan Chicken Flatbread

Pulled Chicken Tacos 3 Ways

Chicken with Lemon Herb Mushroom Sauce


Holiday Dinner Ideas - Roasts

Looking for a delicious holiday dinner plan? Well, you’ve come to the right place. We recommend a festive roast this holiday season. Roasts are perfect for holiday celebrations. Meats, poultry, whichever you prefer, they will keep the whole family merry and full. Plus, they are excellent with the holiday cocktail of your choice.

Check out some our favorite roasts below:

Holiday Beef Roast with Mushroom-Thyme Jus: The holidays are the perfect time for this wonderful Beef Roast topped with a mouthwatering Mushroom-Thyme Jus.  

Herb-Crumbled Beef Rib Roast with Red Wine Gravy: Red Wine Gravy makes this Herb-Crumbled Beef Rib Roast another wonderful option for the holidays.

Brown Sugar Mustard Pork Roast with Sauerkraut: If you prefer a pork roast, we love this Brown Sugar Mustard Pork Roast with Sauerkraut. Packed with flavor and holiday cheer.

Honey-Glazed Roasted Turkey with Lemon-Sage Gravy: Poultry is also a great option and this this Honey-Glazed Roasted Turkey with Lemon-Sage Gravy is a go-to for us. The Lemon-Sage Gravy compliments the roasted turkey beautifully for a lovely holiday dinner.

Take advantage of our ad this week for great prices on roasts. Including Bone-In Strip Roast for $5.99 per lb. and Bone-In Rib Roast for $6.99 per lb.

Shop Roasts

Check out the video below for more tips & tricks on creating the perfect holiday roast!

Happy Roasting!