Market 32 and Price Chopper Donate $53,817 to DAV (Disabled American Veterans)
Schenectady, N.Y., January 9, 2026– Market 32 and Price Chopper today presented a $53,817 donation to DAV (Disabled American Veterans), reflecting the generosity of customers and teammates who supported the company’s November fundraising campaign. Shoppers across all 129 stores contributed $43,817 by rounding up their totals at checkout. Market 32 and Price Chopper added a $10,000 corporate match.
These funds will help DAV to provide no-cost, lifetime assistance to veterans, their families, caregivers, and survivors. DAV assists more than one million veterans each year through benefits assistance, employment opportunities, transportation to VA medical appointments, and more.
“At Market 32 and Price Chopper, our mission is to help people feed and care for their families, and our broader purpose is to support the well-being of the communities we serve,” said Blaine Bringhurst, the company’s president. “DAV’s commitment to helping veterans live healthy, dignified, and secure lives aligns with that purpose. We’re proud to stand with our customers in supporting an organization that offers life-changing assistance to those who have served our country.”
In 2024, DAV filed over 560,000 Department of Veterans Affairs benefits claims and provided more than 235,000 no-cost rides to VA medical appointments for veterans. In addition to providing direct services, DAV advocates on Capitol Hill, educates the public on veterans’ issues, and strengthens communities through its local chapters—ensuring America’s heroes receive the benefits they earned.
“Thanks to Market 32 and Price Chopper’s continued commitment to veterans, DAV can expand its reach and deliver critical support to ill and injured veterans nationwide,” said Barry Jesinoski, CEO and national adjutant of DAV. “Funds raised through this campaign directly advance our mission to help veterans access the benefits they have earned, including health care, employment, and education.”
Market 32 and Price Chopper Salute Veterans with Savings and Support
SCHENECTADY, N.Y., November 5, 2025 – This November, Market 32 and Price Chopper are honoring America’s heroes through both savings and support. On Veterans Day, the neighborhood grocer is offering an 11% discount to veterans, service members, and their families, and throughout the month, they are inviting customers to contribute to DAV (Disabled American Veterans) by rounding up their change at checkout. To deepen the impact, Market 32 and Price Chopper will match customer donations to DAV up to $10,000.
On Tuesday, November 11, all veterans, as well as retired, active-duty, reserve, and National Guard military personnel and their immediate family members, are invited to enjoy 11% off any one shopping trip with proof of service and an AdvantEdge Rewards card.
Accepted forms of proof include a Uniformed Services ID Card, Common Access Card, VA Healthcare Card, VFW or American Legion Membership Card, Veterans Advantage or Veterans Administration ID Card, DD214 Form, or a driver’s license noting veteran status.
“We have deep respect for those who have served our country and are proud to recognize their courage and commitment to protecting our freedoms,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “This offer is one small way for us to thank members of our military, veterans, and their families for their service and sacrifice.”
In addition to honoring service members with savings, Market 32 and Price Chopper are once again partnering with DAV to raise funds that directly support veterans and their families. Throughout November, customers can round up their totals at checkout, with 100% of donations going to DAV.
“Market 32 and Price Chopper are honored to stand alongside our teammates and customers in supporting the men and women who have selflessly defended our nation,” said Pam Cerrone, director of community relations for Market 32 and Price Chopper. “Our partnership with DAV helps ensure that those who’ve served receive the respect, resources, and recognition they deserve.”
DAV provides lifetime, cost-free support to more than one million veterans and their families each year — from offering hundreds of thousands of free rides to medical appointments, to assisting with benefit claims, to hosting job fairs nationwide.
Together, these efforts reflect Market 32 and Price Chopper’s ongoing commitment to honoring, supporting, and serving those who have given so much for our nation.