Octavia Maxwell from Skin Deep Naturals outside of a Market 32 store

A Home.Grown. Partnership with Local Entrepreneur Octavia Maxwell

Market 32 is proud to announce the launch of Skin Deep Naturals, a locally crafted skincare and wellness line now available in 10 stores across the Capital Region. Rooted in clean ingredients, natural solutions, and community empowerment, Skin Deep Naturals reflects everything we value in our Home.Grown. partnerships—local passion, local talent, and products made with purpose.

Founded by Octavia Maxwell, a dynamic entrepreneur, speaker, and community advocate, Skin Deep Naturals blends a decade of research with a mission to make luxury self-care accessible for everyone. What began as a personal journey to better understand natural beauty alternatives has expanded into a trusted line of skincare and haircare products, experiential wellness workshops, and private-label collaborations that support other small businesses.

Octavia’s work goes far beyond the products she creates. She is deeply committed to empowering women, families, and young people through education, hands-on learning, and confidence-building experiences. Her partnerships with schools, youth programs, and community organizations—including the YMCA Black & Latino Achievers Program—reflect her belief that self-care is more than a routine: it’s a foundation for leadership, wellness, and personal growth.

Today, Market 32 is thrilled to help bring Octavia’s vision to even more customers—right here at home. We’re honored to support a local maker who is not only creating exceptional natural products, but who is also uplifting our community and inspiring the next generation of innovators.

Find Skin Deep Naturals at these Market 32 locations:

Albany – 709 Central Avenue, Albany, NY
Troy – 716 Hoosick Street, Troy, NY
Guilderland – Routes 20 & 155, Guilderland, NY
Rensselaer – 501 Columbia Turnpike, Rensselaer, NY
Schenectady – 1640 Eastern Pkwy, Schenectady, NY
Scotia/Glenville – 290 Saratoga Rd, Scotia, NY
Glenmont – 329 Glenmont Rd, Glenmont, NY
Latham (Market Bistro) – 873 New Loudon Road, Latham, NY
Slingerlands – 1395 New Scotland Rd, Slingerlands, NY
Clifton Park – 15 Park Avenue, Clifton Park, NY

Skin Deep Naturals - Natural Whipped Body Butter

Celebrating Local. Celebrating Community. Celebrating You.

We invite you to explore this exciting new Home.Grown. addition and discover the natural, confidence-building care that Skin Deep Naturals brings to the Market 32 family. From rejuvenating skincare to nourishing haircare and community-centered experiences, Octavia Maxwell’s brand is redefining what it means to feel good—inside and out.

Welcome to Market 32, Skin Deep Naturals. We’re proud to share your story.

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National Apple Cider Day

🍏 Happy National Apple Cider Day! 🍂 Today, we’re celebrating the deliciousness of apple cider in all its forms! Whether you love it hot, cold, or in your favorite recipes, there’s no denying that this fall favorite brings warmth and joy to our tables.

Apple Cider-Sage Beef Roast

This mouthwatering dish features a succulent beef roast marinated in a delightful blend of apple cider, fresh sage, and aromatic spices, creating a perfect harmony of sweet and savory. As it slow-cooks, the roast becomes incredibly tender, allowing the rich flavors to infuse every bite. Serve it alongside roasted vegetables for a hearty meal that’s perfect for family gatherings or a cozy night in. 

Slow Cooker Apple Cider Pulled Pork Grilled Cheese

Get ready to elevate your comfort food game with our Slow Cooker Apple Cider Pulled Pork Grilled Cheese! This delicious recipe combines tender, slow-cooked pulled pork infused with the sweet and tangy flavors of apple cider, creating a deliciously unique filling. Nestled between two slices of perfectly toasted bread and melted cheese, this grilled cheese sandwich is a delightful twist on a classic favorite. Perfect for chilly days, it’s a cozy meal that’s sure to warm your heart and satisfy your cravings.

Apple Cider Slushy

Embrace the flavors of fall with our refreshing Apple Cider Slushy! This frozen treat combines the sweet and tangy taste of apple cider with a frosty twist. Simply blend chilled apple cider with ice until smooth and enjoy the vibrant flavors that capture the essence of the season. Whether you’re hosting a backyard bonfire or just looking for a fun treat, this slushy is sure to be a hit with family and friends. Garnish with a slice of apple or a sprinkle of cinnamon for an extra touch of magic.

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Written by Sara Lilkas, Marketing Intern  October has always been one of my favorite months. Fall is now in full swing, the days are getting chiller, the leaves are changing, and there are two more beers to try at Price Chopper and Market 32! There’s a great line up with a different tasting event each weekend in October! So make sure your growlers are empty! You won’t want to miss out on any of these brews! First up is a Capitol Region favorite, Nine Pin Cider. Brewed in Albany, NY Nine Pin selects all of their apples from orchards in the Capital Region and Hudson Valley area. Nine Pin will be featured at the following locations on the 2nd and 3rd of October at these locations: October 2nd, 2015 4-7pm October 3rd, 2015 4-7pm On October 9th and 10th we will be featuring the Peroni Brewery from Italy and has been in existence since 1846. The original recipe is still used to this day and is features fruity and floral notes. Peroni will be featured at tastings at the following locations: October 9th, Peroni_Logo2015 5-7pm October 10th, 2015 2-4pm Peak Organic Brewing Company is next to be on tap. Brewed in Maine, their IPA is brewed with three different varieties of hops that provide citrus and floral notes instead of the bittering hops typically found in IPAs. To try Pale Organic Brewing Company’s IPA stop by one of the following stores: October 15th, 2015 October 16th, 2015download October 18th, 2015 brewery-ommegang-85412382 Ommegang Is back with their first ever American-style IPA! Currently the Nirvana IPA is only available in New York, New Jersey, and Connecticut and we have a special tasting for one day only! Stop by the stores listed below to try this brew which is produced at Ommegang’s sister brewery in Kanas City, October 17th, 2015 Magic-Hat-Wilhelm-Scream-Pumpkin-Ale Now you can’t have beer tastings in October without at least one pumpkin beer. This month’s pumpkin variety is brought to you by Magic Hat featuring Wilhelm Scream. Wilhelm Scream includes pumpkin, cinnamon, and caramel malts to feature all the best of what fall has to offer. Try it October 23rd and 24th at these locations: October 23rd, 2015 4-6pm October 24th, 2015 11am-2pm Follow Price Chopper and Market 32 on Twitter for the dates and times of tastings later this month! Written by:  Tyler Blance- Produce Merchandising 159309663It’s October, and the leaves are colorful and falling off the trees!  That means it’s time for a few things; apple picking, pumpkin carving, and of course: apple cider!  Cider season is something we get pretty excited about, because we partner with a variety of different local cider mills and cider producers. In the Lebanon, New Hampshire area we’re supplied with Walhowden Orchards local cider, pressed just a few miles from our West Lebanon store!  Barb and Matt Patch are tried and true apple people: their ancestors first settled on the orchard in 1775!  Since the mid-90’s, we’ve proudly carried Walhowden cider in our Lebanon and West Lebanon stores.  If you’re ever in the area, try some.  It’s delicious! Down in rural Dallas, Pennsylvania, Brace’s Orchard has been milling cider with us since the 80’s- and we couldn’t be happier about it!  Brace’s Orchard cider is a staple in the Wilkes Barre area with roots dating back to the early 1800’s, and Larry Brace (pictured) is a cider master. We love Brace’s Orchard!LarryBrace For our greater Plattsburgh area Chopper Shoppers, we partner with Rulfs Orchard in Peru with a lot of different produce items, one of them being local cider. Rulfs Orchard cider is a tasty treat for locals, travelers and anyone else who has the pleasure of tasting it! Bob Rulfs, originally a dairy farmer, began milling cider in 1983- and the rest is delicious history. Want to find out more about our local cider makers? Check out the info below! Want to win a FREE Halloween party for your kids?  Tell us about the best Halloween costume either you or your kids ever wore! Halloween is one of the most creative holidays of the year!  We’re getting into the Halloween spirit here at Price Chopper and we want to help you do the same!  Tell us about the BEST Halloween costume either you or your kids ever wore and one lucky fan will win a FREE kids Halloween party! Comment below and on our Facebook page to be entered to win a ½ gallon of apple cider, a pumpkin-decorated message cookie, a pumpkin pull-apart cupcake cake, a single layer pumpkin cake and plates, cups and napkins! Check out our “Fall in Love with Fall” board on Pinterest for some excellent Fall decorating and baking ideas!  Also, don’t forget to stop into your local Price Chopper to check out all of our tasty fall treats in our Bakery!  We have everything you need to make your Fall celebrations complete!  All entries must be received by 5:00 pm on Friday, October 19th 2012. Limit one entry per person. Don’t forget to comment below AND on our Facebook page for a chance to win.  Read the official rules here.  Good luck!