Written by Jane N. Golub Director In-Store Marketing Programs
FARMER’S GARDEN by VLASICFarmer’s Garden by Vlasic, a new line of farm fresh artisanal pickles, is available in the Pickle aisle. Inspired by the homemade tradition of the brand’s pioneering founder, Joseph Vlasic, the Farmer’s Garden recipe uses fresh, hand-packed ingredients that are free of artificial flavors, colors or preservatives. Each jar of Farmer’s Garden is hand-packed with fresh extra-large U.S. grown cucumbers marinated in a special brine and paired with carefully selected garlic, carrots, peppers, herbs and spices for an authentic flavor experience. The classic mason style jar packaging showcases the honesty of the ingredients and all the goodness packed inside. Farmer’s Garden by Vlasic is available in five delicious varieties: Kosher Dill Spears, Kosher Dill Spears, Zesty Garlic Chips, Bread & Butter Chips and Deli Style Halves.
LIPTON TEA & HONEYConsumers are increasingly opting for “better for you” beverages – and tea with its perceived goodness has clear competitive advantages versus many other beverages. Lipton Tea & Honey offers the benefits consumers are looking for: made with Real Tea, sweetened with honey, made from natural fruit flavor, contains no added preservatives and no artificial flavor or coloring. And it’s only 5 calories! Lipton Tea & Honey is made from Black and Green Tea with six great flavors to choose from – including a Decaf offering. Lipton Tea & Honey is available in 6 / 10 count to go sticks flavors and 4 / 6 count pitcher flavors. You can find Lipton Tea & Honey in the Tea aisle.