Written by Jane N. Golub Director In-Store Marketing Programs AXE FACE CARE AXE is expanding its grooming portfolio with the launch of AXE Face, a brand new range of products designed to help guys score with their faces. When it comes to guys and girls, it’s all about first impressions – and a guy’s face is his calling card. The new AXE Face line will help keep guys looking good all day long.
- AXE Face Wash makes skin look and feel irresistibly smooth.
- AXE Shave Gel helps provide a comfortable shave with a quick-foaming gel that spreads on easily to prepare guys’ faces for shaving.
- AXE Face Hydrator & Post Shave Gel gives guys the dual power of a refreshing daily moisturizer and post-shave gel, offered in a non-greasy shield cream formula and an ultra-light chilled gel formula to keep guys’ skin hydrated and smooth for hours.