Jane’s New Items

Written by Jane N. Golub Director In-Store Marketing Programs


Bing Beverage was developed by a Denver, Colorado husband-and-wife team and was introduced to the local market in 2007.  The concept was to first create a delicious beverage that people wanted simply for the taste.  Many people like caffeinated beverages, but also wanted a good tasting healthy alternative without all the sugars or artificial flavors. Bing was first made in very small batches and launched in several Denver-area Farmer’s Markets.  Bing is a delicious and refreshing pick-me-up with all natural-flavors and colors and quickly developed a loyal state-wide customer base. Bing is now available across the country. Bing Beverages are a lightly carbonated and moderately caffeinated drink made with real Bing cherry juice.  Bing Black is made with Blackberry and Cherry juice and Bing Raz is made with Raspberry and Cherry juice.  The entire Bing family of beverages are enhanced with 5 B-vitamins, Vitamin C and a host of other great ingredients. Look for Original Bing, Bing Black and Bing Raz in the Produce Department and try one today!


Zing is a victory for sugar substitute shoppers who want perfectly sweet products made with only real ingredients – nothing artificial.  Made with only real ingredients, Zing Stevia Sweetener has the sweetness found in Mother Nature’s stevia plant, which means Zing was born sweet!  Zing is available in to sweetening varieties:  Zing Zero Calorie Stevia Sweetener and Zing Baking Blend. Zing Zero Calorie Stevia Sweetener is made with only real ingredients of stevia leaf extract and dextrose.  It contains zero calories per serving and zero artificial ingredients – perfect for sweetening coffee or tea, or sprinkling over fruit.  Available in packets or in an easy-spoon jar. Zing Baking Blend is a stevia leaf extract and cane sugar blend with only 5 calories per serving.  Use it in recipes to bake delicious golden-brown cakes and cookies with fewer calories. Try Zing Stevia Sweetener – a taste of sweet excitement. Look for Zing Stevia Sweetener in the Baking Aisle.

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