Written by Jane N. Golub Director In-Store Marketing Programs
OLD EL PASO REFRIGERATED SALSAS & DIPSStart Somewhere Fresh! Old El Paso continues its tradition of delivering great tasting products as the #1 brand in the Mexican Food category. That tradition has now expanded into the refrigeration section. Old El Paso Refrigerated Salsas & Dips are “Truly Fresh” – made from farm fresh (never drummed or canned) tomatoes, onions and cilantro. Chopped at the height of their freshness and immediately packaged and sealed fresh – never cooked, retaining all of their natural farm fresh flavor for a superior Old El Paso experience. Available in five varieties: Medium – a great tasting traditional salsa Cilantro – for those who prefer that extra flavor that only cilantro can bring Chipotle – a little extra heat and the smoky chipotle flavor Black Bean & Corn – a perfect blend of this traditional offering Creamy Tomato Cilantro Dip – a specialty sour cream based dip that is to die for! Treat yourself to these exceptional new products. You’ll find Old El Paso Refrigerated Salsas & Dips in the Dairy aisle.