Written by Jane Golub Director In-Store Marketing Programs December 25, 2016 PAMPERS EASY UP TRAINING PANTS When Mom begins to potty train her toddler, she looks for a partner to help her through the journey – which takes on average 3 months.  This can be a very trying and frustrating time, so Mom wants a partner pant that provides her with dependable leakage protection, day and night.  She knows her child isn’t going to master potty training in a day!  She also needs the pant to be a practice tool so her toddler can learn how to use underwear – pulling it up and down. Pampers Easy Up Training Pants reinvention will again make training pants the partner that Mom needs during her potty training journey by meeting BOTH of her needs.

1. New Easy Ups provide the dependable leakage protection that Moms expect from Pampers, resulting in fewer leaks both day and night.
2. They help a toddler learn how to use underwear – pulling it up and down.

Find the New Pampers Easy Up Training Pants in the Baby aisle. Written by Sara Lilkas, Marketing Intern  One of my favorite holidays to celebrate growing up was Hanukkah. It may be because I am obsessed with potato latkes or the ridiculous amount of chocolate gelt I would get from my grandmother, but the eight night Festival of Lights remains one of my favorite holidays. Now I will get to the potato latkes later, but first let me tell you what Hanukkah is all about. This year Hanukkah begins at sundown on December 24^th, 2016. Hanukkah is an eight day celebration of the rededication of the Holy Temple in Jerusalem during the Maccabean Revolt. During the rededication there was only enough oil to light the menorah for a single day, the oil burned for eight days, which is why a candle is lit for every night of Hanukkah until all eight days are represented (as well as the shamash which is used to light the candles each night.)   Even though Hanukkah is a minor holiday in the Jewish religion it is widely celebrated in the United States and in Jewish communities around the world. Unlike some holidays there is no need to take off from work or to refrain from various activities. The Hanukkah celebration begins at sundown with the lighting of the candles in the menorah, with an additional candle being light for each night of the holiday. During the eight nights of Hanukkah some families exchange small gifts and play dreidel. The dreidel is a four sided top with a different Hebrew letter on each side. The letters stand for nes gadol hayah sham, a great miracle happened here. Even though the dreidel game may appear to be only a fun game (that has an awesome song that goes with it), it is actually a tribute to the Jewish people who had to study the Torah in private as a result of a series of laws making it illegal in the 2^nd Century BC. When patrolmen came by they would hide their Torah’s and spin tops to give the appearance that they were only gambling or playing a game and not participating in an illegal activity. The dreidel game is not only a lot of fun, but is also very easy to play. To play the dreidel game, each player starts with 10 or 15 coins (even though most people now play with chocolate gelt or another similar candy item and who doesn’t love winning candy?), depending on which symbol the dreidel lands on, you will lose or win more coins or candy. The game is played in rounds and at the beginning of each round each player puts a coin or piece of candy into the pot. Every time the pot is empty all players put in one coin or piece of candy. On your turn, you spin the dreidel and follow the instructions associated with each symbol. The symbols mean:

• Nun- nisht, nothing- nothing happens and it is the next person’s turn
• Gimel-gantz, “all” – the player takes the entire pot
• Hey-halb, “half”- the player takes half the pot
• Shin-shtel, “put in”- the player puts one coin in the pot

If you have no game pieces left you can either ask your fellow players for a loan or you are out of the game. When one player has won everything in the pot, the round is over. The number of rounds can vary depending on how many people are playing or family traditions, it is up to you to decide! The dreidel game can have slightly different rules depending on how they were handed down throughout the years, so it’s a good idea to establish the rules and number of rounds you will be playing with before you begin.   As with many Jewish holidays, the food served has significant meaning, and it also happens to be delicious. Since Hanukkah celebrates the miracle of the oil lasting for eight days in the menorah oily foods are made to represent the miracle. The two most popular food items prepared for Hanukkah are potato latkes and Sufganiot, which are deep fried doughnuts. The latkes are usually topped with applesauce or sour cream. Personally I think applesauce is the only option you need, but you can put whatever you like on your potato latkes. There is not always a large holiday meal during the eight nights of Hanukkah, but many families make an effort to spend time together. Whether it’s playing dreidel,  or singing Hanukkah songs the emphasis, is about celebrating together.   Check out our Pinterest Board for Hanukkah recipes and crafts! Have a Happy Hanukkah!       By Morgan Valachovic & Sarah Palmer As December’s craziness begins to trickle down, we gather with family, friends and pets to remain warm, as we get “snowed in” with abundances of food & drink! With just a couple weekends left in 2016, we invite you to close the year with us at the Growler station. After all, our hearts are filled to the brim, why shouldn’t our glasses be? Join us for a tasting of the following beers to bring home with you this holiday season! Oh and check out this week’s ad for a $5 OFF coupon, good for any New or Refill at the Growler Station. December 22^nd & December 23^rd  Ommegang Rare Vos is a Belgian style Amber Ale that is brewed with sweet orange peel and grains of paradise to give you a mellow and spicy taste! Ommegang Brewery is based out of Cooperstown NY, not far from one our Price Chopper locations! Sample and enjoy this beer at our Growler Stations the following days:

• December 22^nd 
  • Loudonville Store (#138): 2-4 p.m.
  • Bethlehem Store (#159): 4:30-6:30 p.m.
• December 23^rd
  • Clifton Park Shopper’s World (#112): 4-6 p.m.
  • Malta (#184): 4-6 p.m.
  • Saratoga Springs (#158): 1:30-3:30 p.m.
  • Wilton (#39): 4-6 p.m.

December 29^th & December 30^th Genesee Brewhouse Black IPA  is noted for its notes of caramel with a combination of roasted and black malts. Its bitterness is balanced with hops from East Kent. With its dessert notes, it is guaranteed to add some warmth to a cold winter evening! Come and sample this beer on the following days at our Growler Stations:

• December 29^th
  • Loudonville Store (#138): 4-6 p.m.
  • Bethlehem Store (#159): 4-6 p.m.
  • Malta (#184): 4-6 p.m.
• December 30^th
  • Wilton (#39): 4-6 p.m.
  • Clifton Park Shopper’s World (#112): 4-6 p.m.
  • Saratoga Springs (#158): 4-6 p.m.

Happy Holidays and a Happy New Year! Cheers. As always, please enjoy responsibly!         Written by Maureen Murphy & Sarah Palmer When it comes to baking a pie, mastering the crust is key! While you can purchase pre-made pie crusts in the dairy & frozen section of our stores, making a pie crust from scratch will make your pie the star of the dessert table!  Below are some tried & true tips to help get you started!  

• Your butter & water must be cold; even frozen butter works as long as you cut it into cubes before freezing
• Measure ingredients carefully to prevent a tough, greasy or soggy crust
• Cut the fat into the flour just until the size of peas (use a fork or pastry blender)
• Handle pie dough as little as possible to ensure a flaky and tender crust
• Chill pie dough for several hours to tenderize the dough, and prevent shrinkage during baking
• Allow the dough to come to room temperature before rolling
• Roll dough from the center out to a 1/8̋ thickness or less
• To place the pie crust in the pie pan, carefully loosen it from the cutting board; fold it over the rolling pin. Unroll it into the pan and press down lightly
• Trim any excess dough, leaving approximately ½ ̋ for fluting the edge
• Flute the edge by pinching dough between the thumb and forefinger or seal the edge by pressing the dough with a fork against the rim of the pie pan
• When baking a crust without the filling, prick the dough with a fork and place dry beans or rice in the bottom to prevent shrinkage while baking. Bake in a preheated 450°F oven for 10 -12 minutes or until lightly browned.
• For the crust to be baked with a filling, do not prick the crust. For pies with juicy fillings, brush the bottom of the crust with egg white or melted butter to prevent a soggy crust.
• For pies that bake more than 30 minutes, place a rim of foil around the edge of the crust during the first half of baking to prevent over-browning

  Now that your pie crust skills are feeling confident, fill your crust with this delicious Chocolate-Pecan filling for a sweet pie your holiday guests will love! Chocolate Pecan Pie

• 2 PICS eggs
• 1 cup PICS sugar
• ½ cup Price Chopper flour
• ½ cup PICS butter, melted
• 1 T. PICS vanilla
• 1 cup PICS pecans, chopped
• 6 oz. semi sweet chocolate morsels
• 1 pastry shell, unbaked

Preheat oven to 350°F. Beat eggs slightly in mixing bowl.  Blend in sugar, flour, butter and vanilla.  Stir in pecans and chocolate.  Pour into pie shell.  Bake for 45-50 minutes or until golden brown.  Cool and serve.  Serves 6-8. Written by Jane Golub Director In-Store Marketing Programs December 18, 2016

SEATTLE’S BEST COFFEE

Seattle’s Best Coffee makes the coffee.  You make it awesome.  They know it’s more than just a cup of coffee.  It’s your get-up-and-go.  Your reward.  Your “just the way I love it”. And inside their bags and boxes, you’ll find something delicious and crave-able .  This is the taste that Seattle’s Best Coffee has been known for since 197 0 – premium, Latin American beans roasted to perfection (if they do say so themselves), then carefully blended for a rich, smooth, just-right cup. Find your favorite – with their family of delicious blends, they’ve got a cup for every taste.  Smooth to bold, medium to dark, recharge to reward.  Find what you love at seattlesbest.com Look for Seattle’s Best Ground Coffee and K-Cups in the Coffee Aisle. Written by Sarah Palmer Another Capital Region store is complete! Our Glenville, NY location officially became part of the Market 32 family on Tuesday, December 13th! We are so excited to have another remodel complete! Check out pictures below! More on Market 32: Our new store name is inspired by the year our family-run company was founded – 1932. Over nine decades, we have successfully dedicated ourselves to helping our neighbors feed and care for themselves and their families. With Market 32, our goal is to go one step further and ‘feed your imagination’ with a shopping experience unlike any other. If you want food prep tips or need product information, our highly trained teammates are always close at hand to share their knowledge. Their focus is on providing you with solutions that make your shopping experience a rewarding one. For more information on Market 32, please click here.   Written by Jane Golub Director In-Store Marketing Programs December 11, 2016 DIGIORNO ARTISAN-STYLE MELTS DiGiorno Artisan-Style Melts is a delicious, high quality offering that can either be a satisfying snack or a light meal (depending on your mood), that is intentionally created for you to savor anytime without feeling too full or left looking for something more. Introducing DIGIORNO Artisan-Style Melts DIGIORNO Artisan Style Melts start with authentic focaccia bread – crisp on the outside and tender and delicious inside.  Topped with carefully selected premium ingredients, these melts make the perfect snack or mealtime accompaniment. Unlike most frozen pizzas, the new DIGIORNO Artisan-Style Melts are designed to be popped into the microwave and be ready in just a few minutes.  For those who would still prefer to cook them like most frozen pizzas, they can also be baked in the oven. Look for DiGiorno Artisan-Style Melts in the Frozen aisle. Written by Maureen Murphy & Sarah Palmer Holiday Baking Holiday baking is a wonderful way to share the joy of the season with those we treasure. Start a new tradition with your family this year and bake some special holiday memories! Keep reading for helpful baking tips & time-saving ideas to help get you started! Baking Tips Making time to bake is often fun and rewarding, and can be done with proper organization and a few helpful hints.

• Bake in quantity and freeze whenever possible – baked cookies will keep in the freezer for up to 3 or 4 weeks
• Prepare cookie dough when you are able to steal a little extra time – prepared dough will keep at least 3 days in the refrigerator or in the freezer for up to 3 months
• Assemble all ingredients and equipment before beginning a recipe
• Line cookie sheets with parchment paper to help cut down on clean up
• While cookies are baking, prepare other cookie sheets to go in the oven
• Save time when shopping and measuring:
  • 1 lb. box confectioners’ sugar = 4 cups
  • 1 lb. box brown sugar = 2 cups, packed
  • 5 lb. bag granulated sugar = 10 cups
  • 5 lb. bag all-purpose flour = 20 cups
  • 1 cup cake flour = 7/8 cup sifted all-purpose
  • 1 lb. box seedless raisins = 2 3/4 cups
  • 6 extra-large eggs = 8 large eggs
• Allow butter and eggs to come to room temperature before using
• Measure ingredients carefully
• Do not over-mix cookie dough
• Chill dough well when instructed so the dough will be easier to work with
• Allow at least 2 inches of space between cookies on cookie sheets, and at least 2 inches around the sides of the oven for proper heat circulation
• Use bright, shiny aluminum cookie sheets rather than dark colored cookie sheets to prevent over browning
• Bake cookies on a rack in the middle of the oven; for best results use only one rack
• Do not over-bake – a toothpick inserted in the center should come out clean when a cookie is baked
• Allow cookie sheets to cool before baking more to prevent the edges of the cookie from spreading out and becoming too thin
• Cool cookies on a wire rack

For recipes & ideas, visit our baking Pinterest board!   Written by Jane Golub Director In-Store Marketing Programs December 4, 2016 MARIE’S SALAD DRESSINGS – NEW FRESH FLAVORS Just past the bundles of baby spinach and pyramids of bell peppers, you’ll discover something else temptingly fresh in the refrigerated Produce aisle – Marie’s Salad Dressings with New Fresh Flavors! At Marie’s, they are always in the kitchen crafting new dressings and recipes, so you can dress up lunches, snacks and dinners.  They have over 40 delicious dressings made with real premium ingredients – each as deliciously fresh as the next. New flavors that look as fresh as they taste! Made with real premium ingredients – no preservatives and Gluten Free Marie’s Salad Dressings are perfect for drizzling, tossing, marinating and dipping.  Feeling inspired????  Dig in! Look for Marie’s Salad Dressings in New Fresh Flavors in the Produce Department Written by Tyler Blance, Marketing Program Coordinator Capital District Holiday Homegrown Flavors: 12/3 10am-2pm We’re rounding up the local crowd in New York’s Capital District! Our Homegrown Flavors events feature tastes from local communities, meet ‘n greets with local growers and producers and an overall celebration of all things local here in the Northeast. On 12/3 we’ll be featuring a unique group of local producers in 5 stores for Homegrown Flavors: Wilton Market 32, Hudson Valley Market 32 in Troy, Hamilton Square Market 32 in Guilderland, Clifton Park Shoppers World Market 32 and Altamont Ave Price Chopper in Rotterdam. We’ve lined up an exciting group of local producers for each store on 12/3, including Perreca’s Bakery at our Altamont Ave Price Chopper and Mapleland Farms at our Wilton Market 32. Each store will have a local brewery in-house to chat with guests and offer tastes of their New York brews! Tune in to WGNA on event day: they’ll be broadcasting the event live on site at Hamilton Square Market 32 from 10-noon. Check out the event roster below to see who’ll be in the house at your store:   Altamont Avenue Price Chopper      Flavor of Schenectady                   Schenectady NY Horseshoe Hot Sauce                     Rhinebeck NY Perreca’s Bakery                              Schenectady NY Davidson Bros Brewing                  Glens Falls NY Ole McDonald’s Honey Farm       Fultonville NY Barkeater Chocolates                     North Creek NY Blue Hill Farm                                     Morrisville NY Harney & Sons Tea                          Hudson NY   Wilton Market 32 Saratoga Peanut Butter                 Saratoga Springs NY Nettle Meadow Farm                    Warrensburg NY Saratoga Brewing                             Saratoga Springs NY Dellavale Farm                                  Pattersonville NY Mapleland Farms                             Salem NY                 Shoppers World Market 32 Old World Provisions                      Albany NY Death Wish Coffee                          Round Lake NY Schmaltz Brewing Co                      Clifton Park NY Vermont Hydroponic                     Florence VT Pixie’s Preserves                              Waterford NY Russo’s Grill                                        Amsterdam NY                 Hudson Valley Plaza Market 32 Snacks101                                           Bethpage NY Brown’s Brewing                              Troy NY Larry’s Sauces                                    Slingerlands NY Dominick’s Gourmet Sauce          Guilderland NY R & G Cheese                                    Troy NY                 Hamilton Square Market 32 Brooklyn Brewery                            Brooklyn NY Valente’s Restaurant                      Watervliet NY The Peanut Principle                      Albany NY Vital Eats                                              Saratoga Springs NY Our Daily Eats                                    Albany NY WGNA (radio onsite!)                   Albany NY