Written by Jane Golub Director In-Store Marketing Programs January 8, 2016

ALL POWERCORE PACS

All’s most advanced laundry pacs yet. It’s a powder!  It’s a liquid!  It’s…both!  Introducing new All POWERCORE PACS, their brightest idea yet. For the first time, liquid and powder come together in one revolutionary laundry pac that delivers an astonishing clean for every load.  Plus, it keeps clothes whiter and brighter. Superior Whitening & Brightening vs. #1 Liquid Single Chamber Pac Astonishing Clean for Every Load Look for POWERCORE PACS in the Laundry aisle Written by Ellie Wilson, MS, RDN  Senior Nutritionist   Resolutions abound in the New Year, particularly those that connect food and health. Weight loss is still top of mind for many after the indulgence of the holidays, but more and more, emphasis is being put on adding nutrition benefits over cutting calories. We have plenty of ways to help you enjoy a fresh take on being well this year.   Fruit and Veggie Hacks More matters, and there are so many easy ways to add produce to your day. Our Fresh Express salad section keeps bringing new ideas to your table! Enjoy easy prep and great salad variety with added flavor and nutrition boosts from cheese, pepitas, nuts, and fruit accents, included right in the package. Dole and Welch frozen fruits, and PICS frozen vegetables are adding more varieties to their ranks, and make it easy to enjoy smoothies, yogurt parfaits, and inspired oatmeal combinations, and quick dinner prep. Beverage Bonanza Keep an eye on beverages all over the store – super seltzers, enhanced waters, drinkable yogurts, teas, added probiotics, and lower calories are all themes in new items and refreshed favorites. Good Fats Nuts rule, and Emerald 100 calorie packages help you max the benefits and manage the calories. Avocados continue to climb higher on the health (and taste!) ladder. Add just a little more olive or canola oil to your recipes and enjoy supporting your healthy heart. Protein Power Convenient servings and packages help you eat well at home and include a wide variety of lean proteins – check out frozen grilled chicken and deli tubs, string cheese and new options with yogurt and cottage cheese. The trend toward plant protein is also powering up in a lot of delicious and interesting food products. Many new items are designed to help you easily and quickly add delicious ancient grains, lentils, beans and pea protein to your table and snacks. These are just a few of the food trends you will see as we ring in a healthy New Year – we can’t wait to share them all! For recipes and inspiration, visit our New Year New You Pinterest board!           Written by Sarah Palmer It’s never been easier to cook like a chef! Market 32 presents Chefs’ Menu, an easy way to cook gourmet meals at home in less than 15 minutes! Look for the Chefs’ Menu offering in the Butcher section at your store. In 3 easy steps you can whip up a delicious meal!

Step 1: Pick an entrée from our menu

Step 2: Select the ingredients

Step 3: Follow our simple cooking instructions & serve!

Chefs’ Menu offers a wide variety of protein options and flavors. Choose from chicken, beef, pork or seafood entrees. Pick-up a brochure and select one of the recipes inside, or mix & match sauces and sides to make a custom meal of your choice! Each entree serves 3-4. Click here to learn more about Chefs’ Menu and view recipes!     Written by Jane Golub Director In-Store Marketing Programs January 1, 2017 DRINK CHOBANI  Drink Chobani is a deliciously creamy Greek Yogurt drink that will keep you rejuvenated while on the go. Six delicious flavors are currently available at Price Chopper – Straw’Nana, Mix’T Berries, Mango, Peach, Pina Colada and Apple Vegetable. Drink Chobani is only natural ingredients and real fruit – has 1/3 less sugar than other yogurt drinks* – plus 14g of protein per serving. Drink Chobani is Gluten free, Non GMO, OU-D Kosher, made with milk from cows not treated with hormones like rBST** Drink Chobani beverage is silky and not overly thick.  And because it’s made with fresh milk and real fruit, it also doesn’t taste chalky or artificial.  Easily ‘sippable’ Drink Chobani beverage is crafted to savor. Look for Drink Chobani in the Dairy aisle. *DRINK CHOBANI beverage: 22g sugar; other adult yogurt drinks: average 33g sugar per 10 oz. serving **According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows. Written by Jane Golub Director In-Store Marketing Programs January 1, 2017 GREEN GIANT VEGGIE TOTS Green Giant is proud to introduce their three new innovative products of Tots appealing to both Mom and child.  Green Giant Veggie Tots encourage healthy eating habits.  Veggie Tots make available a “Better for You” option of kid friendly items with vegetables that both Mom and kids can enjoy. Consumers want to make healthy eating more commonplace in their day – and swapping veggies for carbs is a viable option. Green Giant Veggie Tots come in three delicious varieties – Cauliflower, Broccoli & Cheese and Broccoli, Cheese & Bacon Look for Green Giant Veggie Tots in the Frozen aisle. Written by Maureen Murphy & Sarah Palmer Hosting a cocktail party! With New Year’s Eve approaching this weekend, you may be hosting your final celebration of 2016!  We have some great tips for hosting a simple cocktail party! A cocktail party is a convenient way to entertain guests ranging from neighbors to business associates. The duration of a cocktail party is usually 2-3 hours, and foods usually consist of simple hors d’oeuvres and other finger foods, allowing guests to graze as they mingle.

• Offer a varied menu making sure to include seafood, meat selections, finger food, canapés, hot and cold dishes
• Plan on 8 (if being passed) and 10 (if on a buffet) hors d’oeuvres per person
• When serving cheeses:
  • Choose a simple cracker without excess salt or flavors to enhance the flavor of the cheeses(s)
  • Choose crusty breads for mild cheeses or a heavy fruit or nut bread with an aged or more complex selection when serving bread
  • Serve cheese with your favorite fresh fruit:
    • Grapes can be served with almost any cheese
    • Pears go great with blue cheese, gorgonzola or aged Gouda.
    • Fresh berries are perfect when eaten with a soft ripened cheese such as brie or camembert
    • Fresh or dried figs are particularly nice with Spanish Manchego or Reggiano Parmesan
• Use hollowed out peppers as serving containers for dips
• Stock the bar with an assortment of glass styles to cover the type of drinks you plan to serve
• Provide wine charms or even different colored ribbons for wine, champagne and martini glasses to help guests keep track of their glasses
• Have plenty of mixers available – juices (orange, cranberry, grapefruit and tomato), soda, tonic, ginger ale, cola, and Tabasco, lemons, limes, horseradish, and Worcestershire sauce

Let us help you prepare for your cocktail party with our wide assortment of party platters! We offer everything from finger sandwich trays to fresh seafood & vegetable platters. Call us at 1-800-666-7667, option 4, Monday –Friday, 8:30 am – 7:00 pm and Saturday and Sunday, 10:00 am – 4:00 pm, or click here to order online. Looking for recipe ideas? Be sure to check out our Pinterest board!     Written by Jane Golub Director In-Store Marketing Programs December 25, 2016 PAMPERS EASY UP TRAINING PANTS When Mom begins to potty train her toddler, she looks for a partner to help her through the journey – which takes on average 3 months.  This can be a very trying and frustrating time, so Mom wants a partner pant that provides her with dependable leakage protection, day and night.  She knows her child isn’t going to master potty training in a day!  She also needs the pant to be a practice tool so her toddler can learn how to use underwear – pulling it up and down. Pampers Easy Up Training Pants reinvention will again make training pants the partner that Mom needs during her potty training journey by meeting BOTH of her needs.

1. New Easy Ups provide the dependable leakage protection that Moms expect from Pampers, resulting in fewer leaks both day and night.
2. They help a toddler learn how to use underwear – pulling it up and down.

Find the New Pampers Easy Up Training Pants in the Baby aisle. Written by Sara Lilkas, Marketing Intern  One of my favorite holidays to celebrate growing up was Hanukkah. It may be because I am obsessed with potato latkes or the ridiculous amount of chocolate gelt I would get from my grandmother, but the eight night Festival of Lights remains one of my favorite holidays. Now I will get to the potato latkes later, but first let me tell you what Hanukkah is all about. This year Hanukkah begins at sundown on December 24^th, 2016. Hanukkah is an eight day celebration of the rededication of the Holy Temple in Jerusalem during the Maccabean Revolt. During the rededication there was only enough oil to light the menorah for a single day, the oil burned for eight days, which is why a candle is lit for every night of Hanukkah until all eight days are represented (as well as the shamash which is used to light the candles each night.)   Even though Hanukkah is a minor holiday in the Jewish religion it is widely celebrated in the United States and in Jewish communities around the world. Unlike some holidays there is no need to take off from work or to refrain from various activities. The Hanukkah celebration begins at sundown with the lighting of the candles in the menorah, with an additional candle being light for each night of the holiday. During the eight nights of Hanukkah some families exchange small gifts and play dreidel. The dreidel is a four sided top with a different Hebrew letter on each side. The letters stand for nes gadol hayah sham, a great miracle happened here. Even though the dreidel game may appear to be only a fun game (that has an awesome song that goes with it), it is actually a tribute to the Jewish people who had to study the Torah in private as a result of a series of laws making it illegal in the 2^nd Century BC. When patrolmen came by they would hide their Torah’s and spin tops to give the appearance that they were only gambling or playing a game and not participating in an illegal activity. The dreidel game is not only a lot of fun, but is also very easy to play. To play the dreidel game, each player starts with 10 or 15 coins (even though most people now play with chocolate gelt or another similar candy item and who doesn’t love winning candy?), depending on which symbol the dreidel lands on, you will lose or win more coins or candy. The game is played in rounds and at the beginning of each round each player puts a coin or piece of candy into the pot. Every time the pot is empty all players put in one coin or piece of candy. On your turn, you spin the dreidel and follow the instructions associated with each symbol. The symbols mean:

• Nun- nisht, nothing- nothing happens and it is the next person’s turn
• Gimel-gantz, “all” – the player takes the entire pot
• Hey-halb, “half”- the player takes half the pot
• Shin-shtel, “put in”- the player puts one coin in the pot

If you have no game pieces left you can either ask your fellow players for a loan or you are out of the game. When one player has won everything in the pot, the round is over. The number of rounds can vary depending on how many people are playing or family traditions, it is up to you to decide! The dreidel game can have slightly different rules depending on how they were handed down throughout the years, so it’s a good idea to establish the rules and number of rounds you will be playing with before you begin.   As with many Jewish holidays, the food served has significant meaning, and it also happens to be delicious. Since Hanukkah celebrates the miracle of the oil lasting for eight days in the menorah oily foods are made to represent the miracle. The two most popular food items prepared for Hanukkah are potato latkes and Sufganiot, which are deep fried doughnuts. The latkes are usually topped with applesauce or sour cream. Personally I think applesauce is the only option you need, but you can put whatever you like on your potato latkes. There is not always a large holiday meal during the eight nights of Hanukkah, but many families make an effort to spend time together. Whether it’s playing dreidel,  or singing Hanukkah songs the emphasis, is about celebrating together.   Check out our Pinterest Board for Hanukkah recipes and crafts! Have a Happy Hanukkah!       By Morgan Valachovic & Sarah Palmer As December’s craziness begins to trickle down, we gather with family, friends and pets to remain warm, as we get “snowed in” with abundances of food & drink! With just a couple weekends left in 2016, we invite you to close the year with us at the Growler station. After all, our hearts are filled to the brim, why shouldn’t our glasses be? Join us for a tasting of the following beers to bring home with you this holiday season! Oh and check out this week’s ad for a $5 OFF coupon, good for any New or Refill at the Growler Station. December 22^nd & December 23^rd  Ommegang Rare Vos is a Belgian style Amber Ale that is brewed with sweet orange peel and grains of paradise to give you a mellow and spicy taste! Ommegang Brewery is based out of Cooperstown NY, not far from one our Price Chopper locations! Sample and enjoy this beer at our Growler Stations the following days:

• December 22^nd 
  • Loudonville Store (#138): 2-4 p.m.
  • Bethlehem Store (#159): 4:30-6:30 p.m.
• December 23^rd
  • Clifton Park Shopper’s World (#112): 4-6 p.m.
  • Malta (#184): 4-6 p.m.
  • Saratoga Springs (#158): 1:30-3:30 p.m.
  • Wilton (#39): 4-6 p.m.

December 29^th & December 30^th Genesee Brewhouse Black IPA  is noted for its notes of caramel with a combination of roasted and black malts. Its bitterness is balanced with hops from East Kent. With its dessert notes, it is guaranteed to add some warmth to a cold winter evening! Come and sample this beer on the following days at our Growler Stations:

• December 29^th
  • Loudonville Store (#138): 4-6 p.m.
  • Bethlehem Store (#159): 4-6 p.m.
  • Malta (#184): 4-6 p.m.
• December 30^th
  • Wilton (#39): 4-6 p.m.
  • Clifton Park Shopper’s World (#112): 4-6 p.m.
  • Saratoga Springs (#158): 4-6 p.m.

Happy Holidays and a Happy New Year! Cheers. As always, please enjoy responsibly!         Written by Maureen Murphy & Sarah Palmer When it comes to baking a pie, mastering the crust is key! While you can purchase pre-made pie crusts in the dairy & frozen section of our stores, making a pie crust from scratch will make your pie the star of the dessert table!  Below are some tried & true tips to help get you started!  

• Your butter & water must be cold; even frozen butter works as long as you cut it into cubes before freezing
• Measure ingredients carefully to prevent a tough, greasy or soggy crust
• Cut the fat into the flour just until the size of peas (use a fork or pastry blender)
• Handle pie dough as little as possible to ensure a flaky and tender crust
• Chill pie dough for several hours to tenderize the dough, and prevent shrinkage during baking
• Allow the dough to come to room temperature before rolling
• Roll dough from the center out to a 1/8̋ thickness or less
• To place the pie crust in the pie pan, carefully loosen it from the cutting board; fold it over the rolling pin. Unroll it into the pan and press down lightly
• Trim any excess dough, leaving approximately ½ ̋ for fluting the edge
• Flute the edge by pinching dough between the thumb and forefinger or seal the edge by pressing the dough with a fork against the rim of the pie pan
• When baking a crust without the filling, prick the dough with a fork and place dry beans or rice in the bottom to prevent shrinkage while baking. Bake in a preheated 450°F oven for 10 -12 minutes or until lightly browned.
• For the crust to be baked with a filling, do not prick the crust. For pies with juicy fillings, brush the bottom of the crust with egg white or melted butter to prevent a soggy crust.
• For pies that bake more than 30 minutes, place a rim of foil around the edge of the crust during the first half of baking to prevent over-browning

  Now that your pie crust skills are feeling confident, fill your crust with this delicious Chocolate-Pecan filling for a sweet pie your holiday guests will love! Chocolate Pecan Pie

• 2 PICS eggs
• 1 cup PICS sugar
• ½ cup Price Chopper flour
• ½ cup PICS butter, melted
• 1 T. PICS vanilla
• 1 cup PICS pecans, chopped
• 6 oz. semi sweet chocolate morsels
• 1 pastry shell, unbaked

Preheat oven to 350°F. Beat eggs slightly in mixing bowl.  Blend in sugar, flour, butter and vanilla.  Stir in pecans and chocolate.  Pour into pie shell.  Bake for 45-50 minutes or until golden brown.  Cool and serve.  Serves 6-8.