This upcoming Sunday, enjoy some of the best party-ready recipes out there! Beer is always a fan favorite, no matter what team you’re rooting for!  In addition to the familiar brand name beers, craft beers have become increasingly popular, and are certainly delicious! Here are some tips to match with the food being served at your party. Principles of Matching Beer with Food

• Strongly-flavored foods demand assertive beers. With beer, flavor intensity involves a variety of qualities such as alcoholic strength, malt character, hop bitterness, sweetness, richness and roast flavors.
• Combinations often work best when food and beverage share some common flavor or aroma elements. The nutty flavor of English-style brown ale and a handmade cheddar cheese are always a go-to combination!
• Consider sweetness, bitterness, carbonation, heat (spice) and richness. Specific characteristics of food and beer interact with each other in predictable ways. Taking advantage of these interactions ensures that the food and beer will balance each other, creating a desire for a taste of the other.

Serving Suggestions and Beer Pairings

• Chicken Wings:  Wings come in many flavors and styles.
  • Traditional Hot Wings are spicy and hot.  An American Pale Ale or an IPA (India Pale Ale) will work nicely to cut through the spicy heat.  Try  Sierra Nevada Pale Ale for a great taste!
• Pizza:  Classic for all parties, especially when there is a big game involved!
  • American Amber Lager with pizza, go with a Brooklyn Lager.
  • American Amber Ale….try Long Trail Ale or rapidly growing in popularity, Adirondack Bear Naked Ale.

• Chili:  Perfect for warming up fans during the big game.  Chili tends to be a football recipe staple and for good reason – it’s quick to make, a safe bet when you’re having a crowd over and you can drink great beer right alongside.  Because Chili offers such an array of flavors (beef, chicken/turkey or pork, beans, and spices), almost any beer will pair well with it.
  • For Stout, try a local favorite such as Brown’s Oatmeal Stout.
  • For an Abbey Ale it’s a no-brainer.  Check out an Ommegang Abbey Ale brewed in nearby Cooperstown, NY

  Price Chopper and Market 32 have everything you need to satisfy all your hungry fans! Gear up for the big game with savings across the store on pizza, ribs, snacks, adult beverages and more! Snap up these deals and view our weekly flyer for more tasty savings!   View Weekly Flyer

• 2 Corner to Corner Cheese Pizzas & 2 Lbs. of Wings, just $22.99!
  • Price good thru Sunday 2/5
• Lloyd’s Babyback Ribs, just $10.99 w/ card
  • On sale thru Saturday 2/4
• Heinz Easy Squeeze Ketchup, just 2 for $5 w/ card
  • On sale thru Saturday 2/4
• Lay’s Family Size Chips, just $1.99 ea. when you buy 3 or more w/ card
  • On sale thru Saturday 2/4
• Tyson Any’tizers, Buy One Get One FREE w/ card
  • On sale thru Saturday 2/4
• Your favorite sodas & adult beverages are on sale too!

The BIG game is a great time to give old favorites a new twist. Global flavors are finding their way into new foods, and guacamole is no exception. Make a play for flavor with these fun avocado recipes from our friends at Avocados From Mexico! Check out the great variety of tortilla chips in the snack aisle and Deli – pita, blue corn chips, scoops and multi-grain are all options to round out your party plan.   Freshen up your guac strategy with this rustic and ready dip. http://avocadosfrommexico.com/recipe/guacamole_dips/rustic-guac-with-corn/   Global flavors up your game – a lime flavored tortilla chip will take you through the halftime fun! http://avocadosfrommexico.com/recipe/guacamole_dips/guacamole-masala/   Go long with a Mediterranean guacamole that’s full of flavor and texture, and brings your party in for the win!

Mediterranean Guacamole

  Written by Jane Golub Director In-Store Marketing Programs January 29, 2017

WELL YES! SOUP by CAMPBELL’S

Introducing new Well Yes! Soup by Campbell’s.  Well Yes! combines the convenience of ready-to-serve soup with better-for-you ingredients like kale, quinoa and lean protein.  Well Yes! is saying yes to more vegetables and yes to more whole grains. Simple ingredients that are recognizable and desirable to eat.   Free of artificial colors and preservatives. Look for the new Well Yes! Soup by Campbell’s in the Canned Soup aisle at Price Chopper and Market32 stores. Written by Jane Golub Director In-Store Marketing Programs January 29, 2017

TROPICANA ESSENTIALS PROBIOTICS

Tropicana Essentials Probiotics is a 100% juice available in three delicious flavors – Strawberry Banana, Pineapple Mango and Peach Passion Fruit. Combining the goodness of 100% juice with the functional benefit of probiotics, each eight-ounce serving contains more than the recommended daily value of Vitamin C and has no added sugar, preservatives or artificial flavors.  Tropicana Probiotics is a delicious, accessible, nutritious and convenient way for you to get more probiotics into your daily routine. Look for Tropicana Essentials Probiotics in the Dairy aisle next to the other refrigerated Tropicana Juices. Written by Jane Golub Director In-Store Marketing Programs January 22, 2016

SHEBA STICKS

Introducing Sheba Meaty Sticks!  The ultimate snack sensat ion – irresistible meaty treats!  Made with the mouth-watering ingredients that cats truly crave. Sheba Sticks offer unique bite size treats for cats.  Sheba Sticks are made with real meat and no artificial colors or flavors.

• Made with real Meat
• Real Meat is the #1 ingredient
• No artificial colors or flavors
• No corn, wheat or soy
• Individual portions to maximize freshness
• Available in Tuna, Salmon and Chicken

Look for these irresistible treats in the Pet Food aisle. Written by Jane Golub Director In-Store Marketing Programs January 15, 2017

5-HOUR ENERGY PROTEIN SHOT

Want to kick your day into high gear?

Grab a 5-Hour ENERGY Protein Shot.  You can take it in seconds and get 21 grams of your daily protein!

Each 5-Hour ENERGY Protein Shot contains the ingredients of 5-Hour ENERGY Shots plus 21 grams of whey isolate and vegetable proteins.

5-Hour ENERGY Shot comes in a convenient 6 oz. bottle to pop into your gym bag, purse or have available while on the go.

Look for 5-Hour ENERGY Protein Shot in the Health and Beauty Care aisle near the Energy Bars.

T   More to love… in Fort Edward! We are proud to announce our first ground-up location in New York! Our Fort Edward, NY store opened its doors on Tuesday, January 10th. Check out pictures below! More on Market 32: Our new store name is inspired by the year our family-run company was founded – 1932. Over nine decades, we have successfully dedicated ourselves to helping our neighbors feed and care for themselves and their families. With Market 32, our goal is to go one step further and ‘feed your imagination’ with a shopping experience unlike any other. If you want food prep tips or need product information, our highly trained teammates are always close at hand to share their knowledge. Their focus is on providing you with solutions that make your shopping experience a rewarding one. For more information on Market 32, please click here. Written by Jane Golub Director In-Store Marketing Programs January 8, 2016

ALL POWERCORE PACS

All’s most advanced laundry pacs yet. It’s a powder!  It’s a liquid!  It’s…both!  Introducing new All POWERCORE PACS, their brightest idea yet. For the first time, liquid and powder come together in one revolutionary laundry pac that delivers an astonishing clean for every load.  Plus, it keeps clothes whiter and brighter. Superior Whitening & Brightening vs. #1 Liquid Single Chamber Pac Astonishing Clean for Every Load Look for POWERCORE PACS in the Laundry aisle Written by Ellie Wilson, MS, RDN  Senior Nutritionist   Resolutions abound in the New Year, particularly those that connect food and health. Weight loss is still top of mind for many after the indulgence of the holidays, but more and more, emphasis is being put on adding nutrition benefits over cutting calories. We have plenty of ways to help you enjoy a fresh take on being well this year.   Fruit and Veggie Hacks More matters, and there are so many easy ways to add produce to your day. Our Fresh Express salad section keeps bringing new ideas to your table! Enjoy easy prep and great salad variety with added flavor and nutrition boosts from cheese, pepitas, nuts, and fruit accents, included right in the package. Dole and Welch frozen fruits, and PICS frozen vegetables are adding more varieties to their ranks, and make it easy to enjoy smoothies, yogurt parfaits, and inspired oatmeal combinations, and quick dinner prep. Beverage Bonanza Keep an eye on beverages all over the store – super seltzers, enhanced waters, drinkable yogurts, teas, added probiotics, and lower calories are all themes in new items and refreshed favorites. Good Fats Nuts rule, and Emerald 100 calorie packages help you max the benefits and manage the calories. Avocados continue to climb higher on the health (and taste!) ladder. Add just a little more olive or canola oil to your recipes and enjoy supporting your healthy heart. Protein Power Convenient servings and packages help you eat well at home and include a wide variety of lean proteins – check out frozen grilled chicken and deli tubs, string cheese and new options with yogurt and cottage cheese. The trend toward plant protein is also powering up in a lot of delicious and interesting food products. Many new items are designed to help you easily and quickly add delicious ancient grains, lentils, beans and pea protein to your table and snacks. These are just a few of the food trends you will see as we ring in a healthy New Year – we can’t wait to share them all! For recipes and inspiration, visit our New Year New You Pinterest board!