Written by Jane Golub Director In-Store Marketing Programs June 11, 2017

DOVE SHOWER FOAM

Dove Shower Foam gives you light and airy foam – and lots of it – more than 250 pumps in one bottle. Transform your shower with Dove Shower Foam for clean, smooth skin in three easy steps.  Here are the easy-to-use directions:

1. Press the pump

2. Spread the soft lather

3. Enjoy a quick rinse

You can find Dove Foam bath items in the Personal Care aisle at your local Price Chopper/Market32 store! World Ocean’s Day is June 8^th and Price Chopper is celebrating with our Seafood Switch Campaign. Our brand is proud to support companies such as Anova, leading the Fair Trade initiative in seafood. Anova is a champion in sustainability and social responsibility providing the highest quality product to their customers on a consistent basis. Anova has successfully earned SA8000 certification, a true testament to their commitments. Anova’s Fair Trade Certified yellowfin tuna has remained successful, responsible for over $200k of Fair Trade premium being given back to fisherman and their communities. Price Chopper is proud to be a dedicated customer of the Fair Trade program. Yellowfin tuna are commonly found in tropical regions of the Atlantic, Pacific, and Indian Oceans. Luckily, the tuna population grows quickly, therefore fishing does not hurt their numbers. The Fair Trade certified Yellowfin Tuna are caught by artisanal fisherman using hand lines from small panga boats. Hand line tuna fishing is the most responsible harvesting method as you can only catch one tuna at a time, there is no by-catch and minimal impact on the environment. Between its healthy population and low-impact fishing method, artisanal hand line caught, Fair Trade certified yellowfin tuna is a great catch!

  Did you know, the easiest way to upgrade the nutrition in any meal is to add a glass of milk? We are partnering with Feeding America to ensure children in our communities can enjoy the cool benefits of milk all summer!   From June 1-30, we will join The Great American Milk Drive Promotion, as part of a national campaign, to help families served by Feeding America food banks! Summer is about fun and freedom – and to most kids, it means months filled with playing in the sun, swimming at the lake or baseball in the park. However, more than 22 million children lose access to free or reduced-price meal programs when school lets out.  For many children in need, even basic staples like milk – and the nutrients like protein that help power the simple joys of summer – are missing. Thank you for helping get milk to those who may miss it the most.   We are making it super-easy – you can participate with either a $1 or $5 donation at checkout. Corporately, we’ll match all donations, up to $10,000! Then we will turn your donation into gallons of milk for children in need right in your community. In 2016, our generous customers helped us bring $35,000 worth of milk donations to food banks in all 6 of the states we serve. Join us, and feed a childhood with wholesome, local milk!   — Written by Ellie Wilson, MS, RDN     Written by Jane Golub Director In-Store Marketing Programs June 4, 2017

GROWN IN IDAHO POTATOES

Great potatoes make great fries! Genuine top-quality and naturally delicious Idaho Potatoes are some of the best premium spuds in the United States.  So why are Idaho Potatoes so good?  Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil give Idaho Potatoes their unique texture and wonderful flavor. Grown in Idaho Potatoes have used certified Idaho Potatoes to make these delicious skin-on super crispy fries.  Enjoy a bite or three and relish in the crispy texture and great flavor of the iconic Idaho spud. Look for the NEW Grown in Idaho Potatoes in the Frozen aisle. The start of June is upon us and summer is officially right around the corner! That means fresh, new seasonal beers are needed to help you enjoy the warm weather. Don’t worry, we have you covered! We are excited to invite you to visit the Growler Station, stop by and find yourself some new, refreshing favorites!   Join us for a tasting of the following beers to bring home with you this summer!   June 2^nd & 3^rd Back in 2013, Ommegang Brewery and HBO joined together to create a series of beers inspired by the Game of Thrones television series. Since then, they have released eight different installments including, Ommegang Seven Kingdoms Hoppy Wheat Ale, Three Eyed Raven, and most recently Ommegang Bend the Knee. Bend the Knee is a golden ale, with a 9% alcohol by volume rate. It features a mix of citrus flavor and maltiness, a result of the heavy amount of hops. If you’re a fan of the show, come show your Game of Thrones pride at the nearest growler station! Sample and enjoy this beer at our Growler Stations the following days:

• June 2 ◦Shopper’s World Market 32 (#112): 4-6 p.m.

◦Malta (#184):  4-6 p.m.

• June 3 ◦Wilton Market 32 (#039): 2-4 p.m.

◦Market Bistro (#138): 2-4 p.m. ◦Saratoga Springs (#158): 4:30-6:30 p.m. ◦Bethlehem (#159):  4:30-6:30 p.m.     June 9^th & 10^th Saranac Strawberry Tart is the perfect refreshment for a hot summer day. Brewed by Matt Brewing Company / Saranac Brewery, this beer offers a satisfying strawberry taste at the start with a strong tartness at the finish. Saranac Strawberry Tart provides an easy drinking experience with a smooth finish, perfect for staying cool all season long. Sample and enjoy this beer at our Growler Stations the following days:

• June 9 ◦Wilton Market 32 (#39): 4-6 p.m.

◦Saratoga Springs (#158):  4-6 p.m. ◦Market Bistro (#138):  4:30-6:30 p.m.

• June 10 ◦Bethlehem (#159): 12-2 p.m.

◦Shopper’s World Market 32 (#112): 3-5 p.m. ◦Malta (#184): 3-5 p.m.     June 16^th & 17^th Bronx Summer Ale is a light, easy to drink beverage perfect for the pool, beach, house, or wherever you choose to spend your summer. Brewed with citrus hops and dried lemon peel Bronx Summer is a serious splash of refreshment. Bronx Brewery wanted to create a beverage that could stand out amongst other summer time beers, and with its strong lemon flavor, their signature Summer Ale does exactly that. Sample and enjoy this beer at our Growler Stations the following days:

• June 16 ◦Bethlehem (#159): 4-7 p.m.

◦Malta (#184):  4-7 p.m.

• June 17 ◦Wilton Market 32 (#39): 11:30 a.m. – 1:30 p.m.

◦Shopper’s World Market 32 (#112): 11:30 a.m. – 1:30 p.m. ◦Saratoga Springs (#158): 2-4 p.m. ◦Market Bistro (#138): 2-4 p.m.     June 23^rd & 24^th Coming from the Cooperstown Brewery, Bambino Ale is an American Amber Ale with 5.5% alcohol by volume. Known for its caramel malty flavor, Bambino is a distinct, hoppy beer perfect for the summer season. Of course, baseball is in mid-season and what better time to enjoy a beer with a name like Bambino!

• June 23 ◦Wilton Market 32 (#39): 12-2 p.m.

◦Saratoga Springs (#158):  2:30-4:30 p.m. ◦Malta (#184):  5-7 p.m.

• June 24 ◦Shopper’s World Market 32 (#112): 12-2 p.m.

◦Market Bistro (#138): 2:30-4:30 p.m. ◦Bethlehem (#159): 5-7 p.m.     June 29^th, 30^th & July 1^st Switchback Ale is a reddish-amber ale from the Switchback Brewing Company in Burlington, Vermont. With the inclusion of five different malts, select hop varieties, and specially cultivated yeast it is a well-balanced, uniquely flavored beer. Switchback offers a bit of a fruity taste followed by a malty finish. Sample and enjoy this beer at our Growler Stations the following days:

• June 29 ◦Shopper’s World Market 32 (#112): 4-6 p.m.
• June 30 ◦Wilton Market 32 (#39): 3-5 p.m.

◦Malta (#184): 3-5 p.m. ◦Saratoga Springs (#158): 5:30-7:30 p.m.

• July 1 ◦Market Bistro (#138): 11:30 a.m. – 1:30 p.m.

◦Bethlehem (#159): 2-4 p.m.   Cheers. As always, please enjoy responsibly!

June is I Love NY Brews Month at the growler station and we couldn’t be more excited! Throughout the month we will be featuring NY brewers at our growler stations. A number of different local beers will be available on tap throughout June, ready to be enjoyed. Swing by and discover new great tastes and experiences. The pour schedule is as follows below… June 4^th Part of Ommegang Brewery’s Game of Thrones lineup, Pale Sour is a perfectly balanced, extremely drinkable beer. Its golden color and brilliant white head display an accurate depiction of Pale Sour’s tasty blend of sour and sweet. With a drinking experience often compared to that of white wine, this beer offers a soft mouthfeel with a smooth finish. Due to its perfect balance, Pale Sour is an excellent complement to rich, fatty foods. Also featured on June 4^th are Shmaltz 518 IPA, Ellicottville Keepin It Peel IPA, Browns Crush Kolsch, Nine Pin Peach Tea Cider, and Southern Tier Lemon Drop Sun! June 11^th The Shmaltz 518/838 collection is a celebration of New York’s Capital Region’s history as well as its future. Shmaltz Brewing Company is toasting to the introduction of a new area code in the region, 838, while paying homage to the growth and development of the area under the old area code, 518. The 518 side of the series is an ale brewed with Peruvian coffee, with the addition of hints of chocolate and vanilla. The beer pours a light brown hue, blending the coffee and chocolate into a relaxed vibe. Also featured on June 11^th are Ommegang Game of Thrones Pale Sour, Ellicottville Keepin It Peel IPA, Browns Crush Kolsch, Bronx Summer, Saranca Strawberry Tart, Nine Pin Peach Tea Cider, and Southern Tier Lemon Drop Sun! June 18^th Saranac Strawberry Tart is a Wild American Ale brewed by Matt Brewing Company / Saranac Brewery in Utica, NY. A sweet and sour Berliner Weiss, Saranac Strawberry Tart offers tastes of wheat, lemon, and strawberry. It is a very drinkable, refreshingly tart ale, perfect for the summer! Also featured on June 18^th are Bronx Summer, Adirondack Easy Hike IPA, and Davidson I-87. June 25^th Brewed by the Adirondack Brewing Company, Easy Hike IPA is the ideal beer for all of the outdoor summer activities offered by the beautiful Adirondacks. It is a hoppy beer that uses Lemon Drop, Hallertau Melon, and Mandarina Bavaria to create a wonderful summer blend. Easy Hike, as its name suggests, is an easy, drinkable all day beer. Also featured on June 25h are Ommegang Witte, Cooperstown Bambino, Ithaca Hopkist, Saratoga Juicifier, and Davidson I-87 July 2^nd Ithaca Hopkist, coming from the Ithaca Beer Company, is a citrus IPA made for the hot summer months. It features a mix of Honey Malt, Citra hops, and citrus zest coming together for the perfect blend in the sweltering weather. Hopkist brings a smooth taste and an extra refreshing feel leaving you satisfied all season long. Also featured on July 2^nd are Ommegang Witte, Cooperstown Bambino, Saratoga Juicifier, Druthers, and Empire Peach Buzz. Cheers. As always, please enjoy responsibly!     We had fun following the Genesee Brewery beer tanks as they traveled along the Erie Canal, passing through our canal town stores in New York! Teammates from our Main Office watched the tanks leave lock 8 in Rotterdam to kick off our tracking, and then Amsterdam, Palatine Bridge, Little Falls, North Utica, Rome and Clay store teammates visited their local lock to #toastthetanks as they headed towards their Rochester destination.  Folks in canal-side communities from Albany to Rochester have flocked to their nearby lock to toast the massive tanks, snapping photos with Genny brew in hand and celebrating one of New York State’s most historic transportation systems. Drone users joined in on the action too: check out this cool video of the tanks floating through Fort Hunter, shared with us by Doug J. who shops at our Amsterdam store! After a long journey across the state traveling at about 5 miles per hour, the barges will finally reach their permanent home at the Genesee Brewery this week. It’s been an exciting journey to follow! Cheers to our friends at Genesee, New York’s oldest brewery, and the Erie Canal, which first opened almost 200 years ago in 1825! To take a look back at some of the action, follow us on Instagram @pricechopper.     Written by Jane Golub Director In-Store Marketing Programs May 28, 2017

BARILLA READY PASTA

Introducing new Barilla Ready Pasta, an all-natural, fully cooked, shelf-stable pasta solution that can be conveniently stored in the pantry – so it is ready to heat and serve on a moment’s notice.  Enjoy delicious al dente Barilla Ready Pasta in as little as 60 seconds. Made with three simple ingredients: Pasta, Salt and Olive Oil in a convenient microwave-safe pouch.  Barilla has been an Italian favorite for over 130 years and continues to be the #1 pasta in Italy today. Barilla creates products based on the Mediterranean nutritional model, delivering both taste and nutrition, to help people all over the world share the table together.  This brand new Barilla Ready Pasta come in four cuts – Penne, Elbows, Rotini and Gemelli and can be found in the Pasta aisle at Market32 and Price Chopper. Connecting Lake Erie to the Hudson River, the Erie Canal remains one of the most impressive engineering feats in New York State history. In 1825, the canal opened for the first time, allowing for a more reliable and efficient way to transport goods to the market. Much of the same remains true in 2017.   Today, it carries a massive set of Genesee beer tanks down its waters, on their way to the Genesee Brewery in Rochester. The tanks began their journey on Monday May 22^nd as they departed from the five Waterford NY locks. They’re currently traveling west up the Erie Canal, and are expected to reach their destination in approximately a week.   At Price Chopper & Market 32, we’re proud to partner with the Genesee Brewery along with many other home.grown. craft brewers, artisans and producers in our Northeast region. The value of partnering with local businesses and supporting local products is very important to us. From bean sprouts to craft stouts, when it’s made or grown here, we get it here! We strive to be more than just a local grocery store: Instead, we look forward to being a neighbor and an asset to the communities around our stores.   Be sure to look out for the beer tank barges on their travels if they pass by your town this week. Genesee Brewery is encouraging supporters to “toast the tanks” in celebration of the long journey. We’re excited to join in on the fun! Teammates in our stores along the Erie Canal will be taking part in the action by snapping a photo with the barges as they pass through their town. Share your experience of the journey on social using #ToastTheTanks, and tag @PriceChopper on Twitter and Instagram! Written by Jane Golub Director In-Store Marketing Programs May 21, 2017

CHLOE’S FRUIT BARS

Chloe’s Fruit celebrates the cool way to eat fruit. Originated from the traditional soft serve format, Chloe’s Fruit answers the consumer desire for great taste and clean simple ingredients.  Chloe’s Fruit boasts a creamy consistency unique in the marketplace with just fruit, water and a touch of organic cane sugar. Chloe’s Fruit is Dairy Free, Gluten Free, Fat Free, Vegan, Kosher Pareve, Non-GMO Project Verified and free from all eight major allergens.  Chloe’s Fruit Bars are 60 calories and have 13 – 15 grams of sugar per pop. Founded by a mom in 2010, the company has grown from its brick-and-mortar shop in New York City to national distribution in grocery stores.  For more information, visit: www.chloesfruit.com or @chloesfruit Look for Chloe’s Fruit Bars in the Frozen Novelties section of the Frozen aisle.