Written by Jane Golub Director In-Store Marketing Programs July 2, 2017

MILO’S KITCHEN NATURAL MEAT DOG TREATS

               Real meat is the #1 ingredient. No artificial flavors or colors – made in the USA. Look for Milo’s Kitchen Natural Meat Dog Treats in the Pet aisle. Written by Jane Golub Director In-Store Marketing Programs July 2, 2017

MEOW MIX SIMPLE SERVING WET CAT FOOD

Introducing Meow Mix Simple Serving Wet Cat Food from the Smucker’s Pet Company -Delicious Tasting – Real Poultry or Seafood Recipes -High Quality Real Meat or Fish Shreds -Pre-Portioned Single Serve Containers -Convenient Easy-To-Open Mess-Free Cups For over 40 years Meow Mix has been making the most of mealtimes by giving cats the irresistible tastes they love and the wholesome nutrition that they need. Meow Mix understands the special bond you and your cat share.  They believe mealtime is a special moment between you and your cat and a chance to show how much you care. New Meow Mix Simple Servings offers portions of delicious wet cat food in specially designed mess-free cups. Look for all varieties of Meow Mix Simple Servings in the Pet Food aisle.       Dairy farmers are passionate people. They love their “girls”, and they have to – dairy farming is a 24-hour, 365-day per year job. Farmers are always looking for ways to take better care of their cows – literally, a happy cow enjoys better health and makes higher quality milk as the farmer’s reward for that care. Iet is a great lesson in “do it right the first time.” The New York dairy industry is impressive – about 4,000 farms. Good to know – 97% of dairy farms are family farms. That includes Murcrest Farms – a multi-generation family farm in Copenhagen, N.Y. started in the 1940s that has grown from 150 cows to over 1,000. The other important thing about dairy farmers is that they are always looking for ways to improve their main product – wholesome, delicious milk. They follow farming traditions, but like any business, they must also follow science and gather data to ensure milk meets high quality and safety standards. Mark Murray is an energetic guy that has embraced this concept – he is using technology to benefit his family farm in whole new ways. For example, after milking, the milk is cooled and sent to a holding tank. If there is any change in the temperature of the tank, the tank monitoring system sends Mark a text on his phone. The latest technology effort – they are installing a system to monitor the cows’ activity – the cows are all getting their own “fitbit-type” trackers! These cows have a free stall barn, so they can move around as much as they want – knowing more about their activity and rest will help Mark and the farm team see quickly if something is changing for any of their girls, so they can take care of them quickly. Milk quality is key to great cheese – Great Lakes has specific milk quality standards that must be met, or the milk is rejected before it even comes into the plant. Farmer Mark and assistant manager Nathan’s work is strongly connected – together they deliver delicious, great quality cheese to your plate. Mark himself walks about 15,000 steps per day – taking care of “everything with a heartbeat – cows and people” – his father Lynn manages the 3,000 acres of crops they grow to feed the cows, and his mother Peggy and wife Sara both work on business management.  Their pride in product and hard work ensures your family will enjoy the wonderful PICS cheddars we bring you every time! — Ellie Wilson, MS, RDN Senior Nutritionist     Written by Jane Golub Director In-Store Marketing Programs June 25, 2017

XYZAL ALLERGY 24HR

If your allergy symptoms continue to break through, leaving you with restless nights and unproductive days, consider this…XYZAL is as effective at hour 24 as hour one. That’s all night, all day relief of your worst allergy symptoms, including sneezing, runny nose, itchy watery eyes and itchy nose or throat. In fact, after just one day, 90% of allergy sufferers experienced powerful 24-hour symptom relief*. (Disclaimer: *Clinical study on file) Original Prescription Strength – Now available without a Prescription. Look for XYZAL Allergy 24HR in the Allergy aisle. Written by Jane Golub Director In-Store Marketing Programs June 25, 2017

EFFERDENT DENTURE CLEANSER TABLETS

Efferdent Denture Cleanser Tablets with New and Improved Oxi-Action. Efferdent Denture Cleanser cleans full plate dentures, partials and retainers with its effervescent cleaning action. Efferdent Denture Cleanser also fights plaque build-up and odor causing bacteria.  Dentures come out fresh and clean. Efferdent is the only soaking denture cleanser accepted by the American Dental Association. New and improved Efferdent Plus Mint Anti-Bacterial Denture Cleanser also fights plaque build-up and odor causing bacteria.  Keeps dentures extra fresh and clean with minty flavor boosting ingredients.  The minty flavor offers extra fresh breath as soon as you put your dentures back in your mouth. For a confident feeling every day, make sure you soak with Efferdent. Look for New Improved Efferdent Denture Cleanser Tablets in the Oral Care aisle.   Since the 1930’s, Old World Provisions has triumphed as a producer of authentic delicatessen meats and signature foods. The fourth-generation family enterprise is a nationwide supplier of true New York deli meats, hot dogs and sausages, produced using old school methods like roasting in traditional brick ovens, simmering in kettle water, and smoking with natural wood! These methods give their meats an exceptional, mouthwatering taste and has led to their products being served at delicatessens, restaurants, hotels, casinos and stadiums alike. Old World Provisions is the owner of Helmbold’s Hot Dogs, a well-known Capital District producer of hot dogs for over a hundred years. Helmbold’s has recently announced that they’re partnering up with Youth Baseball and Softball leagues across the Capital District, in hopes of helping the leagues increase their earnings. By donating their hot dogs to the various local leagues, Helmbold’s is showing their support for youth sports and striving to provide more children with the chance to participate in them. Helmbold’s understands the importance of youth team sports and giving kids lasting memories from an early age. This season, over twenty leagues are set to receive donations, including Cohoes, Schoharie, Glens Falls, Schenectady and Twin Towns. We’re proud to have Old World Provisions and Helmbold’s as home.grown. partners for nearly 20 years, helping us continue to focus on local products, events and people. With a shared vision of home.grown. success, our partnership continues to work towards supporting the Northeast communities we serve. Cheers to Helmbold’s and Old World Provisions on their work with supporting local little leagues! At Price Chopper and Market 32, we know one thing – making sure we have the best quality foods in our own brands brings value and enjoyment to our customers and communities. In business over 80 years, we also know that working with our local agricultural producers is a great way to deliver on that promise, and our PICS long process, naturally aged, award winning cheddar is a great example.   Did you know – the most popular cheese in America is cheddar? This spring, with friends from the American Dairy Association Northeast, I visited the cheese makers that create this wonderful cheese, and saw firsthand how hard they work to make it. We partner with Great Lakes Cheese Company, located in Adams, NY, in the heart of New York dairy country. They have been here over 40 years, and are committed to the New York North Country, so much so that they doubled production capacity in 2009. Experts that have crafted their process over time, they make several types here – mild, sharp, and extra sharp New York cheddar cheese to name a few. They also process the whey portion as part of sustainability efforts and for new product ingredient markets.   John Jennings, Plant Manager for over 40 years, and Nathan Pistner, Assistant Plant Manager, were proud to show us the inner workings of this modern facility, and most proud of their 122 employees. There is a lot of workmanship in this cheese – over 300 years of combined expertise on first shift alone!   By the numbers, they receive 2,500,000 pounds of high quality milk from local dairy farms like Murcrest Farms per day, which becomes over 87 million pounds of cheese per year. (Cheese heaven?!) The farms they work with must meet high standards for cow care. Like the farms, this is a 24- hour, 365 days per year operation – cows don’t take any days off. They use natural ingredients, and move the cheese through the process using air, to protect the curd integrity and texture. These steps ensure a premium, reliable, delicious cheese on your table every time! The tour showed us all of the work and time that goes into making this cheddar – there are quality tests built into every step, and they continue throughout the entire year of aging. Once they have the cheese in production, and process the whey, they turn the remaining liquid back into clean water that helps keep the plant clean – another sustainability process they are very committed to. Tradition and technology are part of making sure they are serving their own communities and partners well. You will be sure to enjoy these wonderful cheddars, as a great snack, or as part of a new recipe – check out the links below for some delicious ideas! https://www.pricechopper.com/recipes/7865/Jalapeno-Cheddar-Cheese-Corn-Muffins https://www.pricechopper.com/recipes/14338/Mini-Apple-Pies-with-Cheddar https://www.pricechopper.com/recipes/10988/Cheddar-Stuffed-Mini-Meatloaves-with-Chipotle-Glaze  – this would be a great stuffed burger, too! — Ellie Wilson, MS, RDN Senior Nutritionist   Looking for a new way to eat healthy, but enjoy great flavor and tastes all at the same time? Consider Jonathan’s Sprouts. Since 1976, Jonathan’s has been at the forefront of the sprout industry. Working closely with the FDA since the 1990’s, the company has been focused on developing and implementing safe growing protocols. Many aren’t aware of the great benefits of sprouts. They can be added to almost any recipe, making every dish healthier and greener. However, sprouts are more than just a healthy option, they are also great for adding an extra kick of flavor and freshness to your meal. Don’t believe us? Drop a handful of bean sprouts or alfalfa sprouts on your turkey sandwich and your doubt will disappear! If it’s grown here, we get it from here: we are proud to team up with Jonathan’s Sprouts in Eastern Massachusetts, and other local sprout growers like them! At their farm in Rochester, MA, the Jonathan’s team grows a number of different sprouts ranging from broccoli sprouts to pea sprouts, and many more. They even have a secret ingredient to make their product such a success, pure, clean water! Interested in giving Jonathan’s a try? Check out their recipe page below for new ways to enhance your food with sprouts! http://www.jonathanssprouts.com/recipes/ Written by Jane Golub Director In-Store Marketing Programs June 18, 2017

NEW CRACKER BARREL OVEN BAKED

New Cracker Barrel Oven Baked is a premium sharp cheddar macaroni & cheese baked in your own oven. It provides everything you need to make your ideal, home style macaroni and cheese – Award-winning Cracker Barrel cheese, a blended spice mix and toasted breadcrumbs. New Cracker Barrel Oven Baked is available in three amazing flavors: Sharp Cheddar, White Cheddar with Black Pepper and Cheddar Havarti   with Garlic and Chives. Look for New Cracker Barrel Oven Baked in the Mac & Cheese section of your Price Chopper/Market32 store. June is Dairy Month, and we know how to help you celebrate it! Dairy products like milk, cheese and yogurt are full of flavor and can be enjoyed in so many fun ways. Look throughout our stores– our specialty cheese section is second to none, we work with local farms, artisans and processors across New York and New England, and we source the best dairy for our own PICS and Price Chopper brand products. Your family can enjoy all of the great taste and health benefits dairy brings to your table! At Price Chopper and Market 32, cheese leads the charge, with Cabot and Kraft bringing out some great products this month. Grilled cheese can be a go-to for busy family nights and Friday night gatherings with friends – how about Cabot Alpine Cheddar with Portobello mushrooms on grilled sourdough bread? Kraft wrapped Singles are snacks on the move with crackers and apple slices before a spring evening softball game, followed by chocolate milk as a recovery drink for players large and small! We will also be participating in the Great American Milk Drive, (https://www.pricechopper.com/community/community-calendar) which helps get milk to families that are struggling and need a “nutrition” helping hand. Look for information at the register to learn how you can share the bounty with your community. Speaking of family, did you know dairy farming is a family affair – 97% of dairy farms nationwide are family owned and operated. In New York, dairy is the leading agricultural product, with over 50% of agricultural receipts. New England and Pennsylvania are also leaders in dairy production – this means all of our milk is local. Dairy is also a nutrient powerhouse -in the United States, dairy is the number one source of Vitamin D, calcium and potassium – all crucial to good health. These dairy numbers add up in the right direction! You can learn more about one of our dairy farm families here on the blog – I visited Murcrest Farm in Copenhagen, NY on May 19^th and then followed the milk from farm to fork with our own delicious PICS naturally aged cheddar cheese. Check the cheese and dairy case for those award winning items! Don’t forget the yogurt -great in recipes or on its own, we have so many choices! Check out the new whole milk yogurts – thick and creamy, they are wonderful, and current nutrition science has shown they have a role in a healthy diet.  Finally, enjoy the great variety of ice cream treats – look for PICS premium ice cream flavors, on sale this summer to help you celebrate or savor a few cool moments for yourself. Enjoy delicious dairy all month long! — Ellie Wilson, MS, RDN  Senior Nutritionist