Here at Price Chopper/Market 32, we have a way of celebrating the communities that we are a part of. We call it home.grown. Supporting the farmers and producers of the Northeast is something we’ve taken to heart since 1932. It’s our unwavering commitment to honoring our homegrown roots. This month we’re highlighting local farms from across the Northeast. Based in Hadley, Massachusetts, we’re proud to partner with Plainville Farm. Plainville Farm is a third generation family farm in Hadley, MA that specializes in asparagus, cucumbers, beets, greens, eggplant, and their famous butternut squash. Farmer Wally is an expert in hard squashes. In fact, he has been working to expand the popularity of his bora bora squash. A squash he claims is a better alternative to the highly popular butternut squash due to its increased flavor. In addition to being a local farm, Plainville also serves as one of our Food Hub locations. This means other farmers deliver their produce to Plainville and we send an empty Price Chopper truck returning from store deliveries to load up with produce. This helps local, small-scale producers have a chance to have their product reach more consumers. We are proud to work with local farms like Plainville Farm. Their dedication and hard work has allowed them to find success here at home. As a result, we are able to sell high quality, local products in our stores! Here at Price Chopper/Market 32, we have a way of celebrating the communities that we are a part of. We call it home.grown. Supporting the farmers and producers of the Northeast is something we’ve taken to heart since 1932. It’s our unwavering commitment to honoring our homegrown roots. This month we’re highlighting local farms from across the Northeast. Based in Loudon, New Hampshire, we’re proud to partner with lēf Farms. lēf Farms is a new grower this year, dedicated to serving up fresh and delicious greens at their absolute best. They specialize in greenhouse-grown hydroponic salad greens. In a hydroponic growing system, plants grow in an aquatic based environment. Instead of using soil to grow the plants, mineral nutrient solutions are used to feed the plants water, without soil. The hydroponic growing of plants brings many advantages. Through this method there is increased sustainability, more consciousness of food safety techniques, and the ability to consistently grow a high quality product all year round in the Northeast. Through hydroponic growth, plants receive the perfect amount of nutrients at the perfect time, and arrive on your plate at the peak of freshness. We are proud to work with local farms like lēf Farms. Their dedication and hard work has allowed them to find success here at home. As a result, we are able to sell high quality, local products in our stores!   Here at Price Chopper/Market 32, we have a way of celebrating the communities that we are a part of. We call it home.grown. Supporting the farmers and producers of the Northeast is something we’ve taken to heart since 1932. It’s our unwavering commitment to honoring our homegrown roots. This month we’re highlighting local farms from across the Northeast. Based in Utica, New York we’re proud to partner with Brightwater Farms. Brightwaters Farms has been in family ownership since the 1600’s. Expanding over 100 acres it is one of the largest greenhouse facilities in the northeast. The facility contains over 750,000 square feet of state of the art computer climate controlled greenhouses, and 250,000 square feet of supporting warehousing, storage, loading docks, offices, and a staff cafeteria. The Utica facility is just one of three Brightwaters Farms locations across the state. Its main focus is on growing, processing, packaging, and distributing, tomatoes and cucumbers, amongst other produce items year round. Brightwaters Farms uses a hydroponic growing operation, a very precise controlled growing environment that allows for consistent production of the highest quality products. We are proud to work with local farms like Brightwaters Farms. Their dedication and hard work has allowed them to find success here at home. As a result, we are able to sell high quality, local products in our stores! Here at Price Chopper/Market 32, we have a way of celebrating the communities that we are a part of. We call it home.grown. Supporting the farmers and producers of the Northeast is something we’ve taken to heart since 1932. It’s our unwavering commitment to honoring our homegrown roots. This month we’re highlighting local farms from across the Northeast. Based in Colchester, Vermont, we’re proud to partner with Paul Mazza Farms. Paul Mazza Farms has been a local partner of ours for 15 years. Located over approximately 250 acres of land across Jericho, Williston, Essex, and Colchester. They focus on sourcing strawberries in June and July, then sweet corn, cucumbers, and peppers later on in the year. Owner Paul Mazza works with his family and hires about 50 seasonal workers to keep the farm in top notch shape. Both farm locations, one in Colchester and the other in Essex, offer pick-your-own strawberries, blueberries, and raspberries. In addition to Price Chopper, you can find Paul Mazza Farms products in restaurants and smaller farm stands around Vermont. We are proud to work with local farms like Paul Mazza Farms. Their dedication and hard work has allowed them to find success here at home. As a result, we are able to sell high quality, local products in our stores! Here at Price Chopper/Market 32, we have a way of celebrating the communities that we are a part of. We call it home.grown. Supporting the farmers and producers of the Northeast is something we’ve taken to heart since 1932. It’s our unwavering commitment to honoring our homegrown roots. This month we’re highlighting local farms from across the Northeast. Based in Cheshire, Connecticut, we’re proud to partner with Maple Lane Farms. Maple Lane Farms, a currant berry farm, has been a local partner of ours for over a decade. They specialize in black currants, a dark purple fruit with four times the vitamin C of oranges, and more antioxidants than blueberries. They also provide a healthy dose of iron, potassium, and organic acids. Today, Allyn Brown of Maple Lane, is the largest black currant grower in North America. He grows, harvests, and crushes the berries to create his Currant Affair juice. These juices come in Currant Affair Black Currant Juice and Currant Affair Black Currant Juice Blends, sold in Price Chopper stores. We are proud to work with local farms like Maple Lane Farms. Their dedication and hard work has allowed them to find success here at home. As a result, we are able to sell high quality, local products in our stores! We had an awesome time visiting Kinderhook Creek Farm! We spent the day hanging out with Farmer Larry Eckhardt and the Kinderhook Creek Farm family to chat with our Facebook followers about sweet corn and all things produce! With Larry’s help, we were able to answer many of your questions. Below are some of the most popular questions & answers from Larry himself!  

  How do you know when cantaloupes are ripe? LE: In the store I always smell the stem scar. If it smells sweet, then it’s a good one!   Is it best to leave the corn husk on until just before you cook it? LE: I would leave the husk on until ready to use.   With all the watermelon that is seedless, how is the crop sustained? LE: Seedless watermelon requires planting a seeded variety beside it, as a pollinator!   How can I introduce new produce into my families’ diet? LE: Make it fun and delicious. Serve it with ranch dressing if the kids like that. Or hide them in baking.   What’s the best way to store tomatoes and cucumbers so they last longer? LE: Tomatoes should be kept in a cool, dry environment, but not the refrigerator. Cucumbers, on the other hand, need the cool, crisp drawer in your refrigerator.   When will the local corn be ready? LE: We’ve started to harvest, but next week should start to pick up. You should see more local corn arriving in stores around July 22.   How do you pick the best watermelon? LE: We pick our watermelon by looking at the tail (curly vine). The tail has to be drying or turning brown. If you think of a leaf, it starts to fall off the tree when it has dried up, that means it is ripe. It is the same for watermelons. If it comes off the vine very easy, it is ripe and ready for harvest.   How many different vegetables do you grow? LE: We grow pumpkins, sweet corn, hard squash, and summer squash for Price Chopper, but we also grow other produce for our roadside market.   What is the best way to cook corn on the cob? LE: My favorite way is to husk the corn, boil the water, add the corn (not all has to be submerged), return to a boil and just a few minutes longer. You can easily over cook corn!   What is the best way to keep lettuce fresher longer once you buy it? LE: I keep it in an air-tight bag and remove all the air.   With all this rain are the summer veggies going to make it ok? LE: Yes, they are. It’s just they will be ready later than expected.   What is the correct way to freeze corn on the cob? LE: Husk the corn, put it in boiling water and blanch it for 3 minutes or less, then cut it off the cob and freeze it. We freeze it in plastic bags, in the quantity we plan to use it later.   Written by Jane Golub Director In-Store Marketing Programs July 16, 2017

UNCLE BEN’S FLAVOR INFUSIONS

If your family loves incredibly flavorful rice meals, there’s something new you have to try! Introducing UNCLE BEN’S Flavor Infusions, a new line of convenient and delicious rice products.  Leave it to the UNCLE BEN’s brand to find a way to infuse incredible flavor into every grain.  That means there’s no need for a flavor packet!  Each resealable pouch has 8 servings – and cooks to mouthwatering perfection in only 10 minutes. There are 5 tempting varieties to choose from, including Chicken & Herb, Garlic & Butter and Roasted Chicken.  UNCLE BEN’S Flavor Infusions are perfect as a side dish or in a one-pan meal.  You’ll find great recipes at UncleBens.com/recipes. Getting hungry?  Look for UNCLE BEN’S Flavor Infusions in the Rice aisle Written by Jane Golub Director In-Store Marketing Programs July 16, 2017 SEA CUISINE UNFISHIN’ BELIEVABLE SEAFOOD Seafood this flavorful is hard to believe.  Introducing Sea Cuisine’s newest collection of flavor-packed visibly packaged insanely premium cuts of fish.  Flavor and quality you have to see – and taste – to believe. Available in Lemon Pepper Scallops, Asian Grill Rubbed Salmon, C itrus Rubbed Salmon, Honey Chipotle Salmon, Garlic & Herb Tilapia and Stout Spiked BBQ Salmon. With these simple, expertly prepared cuts of seafood, you can feel insanely good about the fish you’re feeding your family.  There is no limit to the dishes you can create.  Explore the entire product collection – and prepare to pinch yourself. Look for Sea Cuisine products in the Frozen Seafood section. Written by Jane Golub Director In-Store Marketing Programs July 9, 2017

WELCH’S FRUIT ROLLS

Peel into NEW Welch’s Fruit Rolls and unroll the fun – one delicious bite at a time. The entire family will love each mouthwatering variety including White Grape Strawberry, Berry and Tropical Punch. Welch’s Fruit Rolls feature fruit as the first ingredient, contains 100% daily value of Vitamin C and 25% Vitamins A & E.  Welch’s Fruit Rolls are Gluten Free, Peanut Free and contain No Preservatives. Welch’s Fruit Rolls are perfect for the entire family at home or on the go. Look for Welch’s Fruit Rolls, along with other Welch’s snack items, in the Fruit Snacks aisle.     Written by Jane Golub Director In-Store Marketing Programs July 9, 2017 BORN SWEET ZING ORGANIC STEVIA SWEETENER Introducing Born Sweet Zing Organic Stevia Sweetener – perfect sweetness for body and mind.  Enjoy the delicious sweetening experience of Born Sweet Zing Organic Stevia Sweetener made with real ingredients – nothing artificial. It has the sweetness found in Mother Nature’s stevia plant, which means Zing was born sweet.  Grown in accordance with USDA organic practices, and zero calories make Born Sweet Zing absolutely perfect for adding a delicious sweetness to favorite foods and drinks throughout the day. Sprinkle it into coffee, tea or over fruit and yogurt, or try it in homemade smoothies.  Tasty recipes for smoothies and more await you at zingstevia.com. Born Sweet Zing Organic Stevia Sweetener can be found in the Baking aisle.