We all want our families to be happy and healthy. A big role many of us have in this is to provide delicious and nutritious meals on our tables. Oftentimes it seems like we have to sacrifice one or the other to save the budget. Luckily, with PICS by Price Chopper we can all keep meals nutritious, delicious and affordable! PICS products are a transformation from our Price Chopper brand that helps you find quality and a premium value. Not only do PICS products guarantee quality at a great price, but our items are chosen and tested by consumers before we ever put them on our shelves, so you know exactly what you’re getting yourself into before you take the product home. Throughout your local store you’ll find all sorts of different PICS products. Many of them line up side-by-side with the brands you know from across the nation! We made sure that everything we put on the shelves tastes just as good as what you’ve been buying for years, so you don’t ever have to worry about PICS falling short compared to your other favorite brands. With a Quality & Value seal on every package, we promise you that PICS products are exactly what you’re looking for. Whether your family needs ingredients for home cooked meal or you’re looking for just the right afternoon snack, you know exactly who to “pick”! Visit pricechopper.com/pics to find out more about our PICS family of products!

Written by Jane Golub Director In-Store Marketing Programs

April 22, 2018

Mateo’s Gourmet Salsa

Uniquely (and naturally) Different, Mateo’s Gourmet Salsa is the most unique option on the market today. Those who have ventured out of the box and tried new salsas have likely been disappointed that they haven’t discovered “The One”.  Some are Too Chunky – Too Liquidy – Too Bland – Too Tomato Pasty. Mateo’s Gourmet Salsa is the spicy concoction that has the perfect texture with the right amount of kick and features the unique flavors and restaurant quality you have been searching for. Mateo’s Gourmet Salsa uses all-natural ingredients to ensure that you will be eating a flavorful, fresh and healthy product.  This is the perfect salsa for those of you who want nothing but the best tasting food items in your home. Look for Mateo’s Gourmet Salsa in the Hispanic Food aisle. Written by Jane Golub Director In-Store Marketing Programs April 22, 2018

Jayone Crunchy Rice Snacks

Jayone Foods present Rice Rolls.  We invite you to try this healthy air popped sweet rice snack that is very low in calories and sugar. Crunchy Rice Snacks are carried in two varieties – Sweet or Honey Cinnamon.  The flavor is subtle and they are not too overwhelming.  Great snacks for all ages – from traveling to lunchboxes. So delicious and only 40 calories a roll – equaling only 1 Weight Watchers point!  Perfect for your go to snack!   They might be all natural and gluten free, but you won’t know it! Try these delicious crunchy snacks, made from simple ingredients – nothing artificial – these are amazing!  Sweet, crunchy and satisfying! Look for Jayone Crunchy Rice Snacks on the Snack aisle – and ENJOY! We all want to be prepared when severe weather comes, and often times that means heading to the store before the storm hits. But when the storm hits before expected and you haven’t been to the store yet, there are some foods that are great to have on hand to help you get through whatever storms may hit.

1. Peanut Butter

A staple in every pantry! Peanut butter is a great thing to have well-stocked when you can’t get to the store. It’s filling, goes well with many things, and most of all: it’s delicious.

2. Canned Soup

Great tasting, comes in countless varieties, and will help you stay warm when it’s cold outside, canned soup is a perfect long lasting meal that will help you weather the storm.

3. Rice

A staple in the diets of people from all over the world, rice is filling, tastes great when mixed with other foods, and is easy to prepare!

4. Beans

Like rice, different beans are eaten all over the world. It’s a versatile cooking ingredient or side dish, and can last for a long period of time when stored properly.

5. Potatoes

An American cooking staple, potatoes can be cooked quickly and go well with all sorts of foods (like beans do). If stored in a cool, dry place they’ll last for a month or more.

6. Fruits

There are so many different kinds of fruit, but the best kinds will be those that will last in a power outage (in other words, don’t need to be refrigerated). Bananas, apples and oranges are great: add your favorites!

7. Oatmeal

A nice warm bowl of oatmeal can go a long way, and all you really need to make it is some hot water (and maybe some of those fruits from above)!

8. Pasta

A great source of energy, pasta comes in all shapes and sizes, and is a versatile item depending on your choice of sauce, seasonings, etc. Grab your favorite pasta and your favorite sauce to enjoy a tasty meal in good or bad weather conditions!

9. Canned Meat

While they may not be as good as fresh meats, canned meats are useful because they can last for long periods of time when properly stored. If left sealed in a cool dry area, canned meats will help create a meal to get you through any storm.

10. Water

While it isn’t exactly a “food” item, having some extra water during a storm is essential. During a winter storm, pipes can freeze leading to no water throughout the house. Having extra water on hand will help you stay hydrated, and will help you be able to cook and wash your hands if the pipes stay frozen. There’s no better way to be prepared than by stocking up on long lasting food. Make sure you always have that sense of security so you don’t have to worry next time Mother Nature gets nasty with us! Written by Jane Golub Director In-Store Marketing Programs April 15, 2018

FEBREZE ONE – NEW TO THE WORLD

Febreze ONE Fabric & Air Mist Bamboo gently removes odors with just a hint of misty bamboo scent. You won’t find any aerosols, dyes or heavy perfumes, either.  That’s because this versatile spray gently cleans away odors from both fabrics and the air without them.  Plus, the reusable nozzle lets you switch between other Febreze ONE scent refills.  It’s the odor-eliminating overachiever you’ve been search for! Perfect for anywhere lingering odors like to hide. Look for Febreze One New to the World in the Air Care aisle.    

Written by Jane Golub Director In-Store Marketing Programs April 15, 2018

VAN de KAMP’S SEAFOOD and VEGGIE MEALS

New Van de Kamp’s Seafood and Veggie Meals are restaurant inspired meals that are a delicious blend of premium seafood paired with Birds Eye vegetables. California Salmon, Baja Cod and Lemon Herb Shrimp are packed with lean protein (11g – 26g per serving) and flavorfully paired with protein rich sides in a convenient complete steam meal for two.   Ready in minutes, you will get a restaurant quality meal at home that is an excellent source of protein and Omega 3’s. Treat yourself to one of these delicious meals tonight! Find Van de Kamp’s Seafood and Veggie Meals in your Frozen Seafood section. Written by Jane Golub Director In-Store Marketing Programs April 8, 2018

LIPTON with a SPLASH of JUICE

Lipton with a Splash of Juice is available in two delicious flavors: Berry Black Tea and Tropical Black Tea. Your favorite Iced Tea with refreshing real fruit juice has only 100 calories per 20 oz. bottle. Brought to you by the most trusted name in tea, it’s the perfect combination of flavorful fruit juice and refreshing iced tea. If you love the product, you can also get Berry and Tropical Black Tea in a 12 pack. Look for Lipton with a Splash of Juice in the Ready to Drink Tea aisle. Written by Jane Golub Director In-Store Marketing Programs April 4, 2018  

HUNGRY-MAN HAND-FULLS

New Hungry-Man Hand-Fulls take your favorite meals and load them into a flaky crust so you can enjoy them wherever, whenever. Four delicious varieties: Packed Pepperoni Pizza Fillin’ Philly Cheesesteak Burstin’ Buffalo Chicken Chunky Chicken Fajita   Packed with Protein and 2X the size of the leading handheld pocket brand, these make a great, filling afternoon snack.  Quick and easy to prepare.  Enjoy them at home or on the go! These new Hand-Fulls are a great compliment to the Hungry Man dinners line and can be found in the Microwave Freezer section of your local Price Chopper/Market32.   Written by Jane Golub Director In-Store Marketing Programs April 1, 2018 Introducing new Doritos Blaze, a unique combination of flavors and heat for an experience so bold, it’s like licking a volcano! Doritos Blaze delivers layers of flavor and tongue-tingling heat that builds with every crunchy delicious bite. Doritos Blaze is a spicy chip that will wake up your senses.  Each intense chip will stimulate your senses like nothing you’ve tried before, keeping you coming back for more. Look for Doritos Blaze in the Salty Snacks aisle with all your other favorite Frito Lay products. Written by Jane Golub Director In-Store Marketing Programs April 1, 2018 Fiber One is known for creating High Fiber, Low Sugar products that fit your lifestyle and satisfy your tastes.  Now Fiber One brings a new sweet indulgence to your basket. Introducing Fiber One Brownie Bites and Crunchy Cookie Bites.  Fiber One Bites are perfectly portioned, pop-able Bites that will cure any sweet craving. Each package of Fiber One Bites has 5 grams of fiber with less than 10 grams of sugar and only 130 calories.  Fiber One Bites give you a way to abundantly fill your sweet craving without the guilt. Fiber One Brownie Bites come in Chocolate Fudge and Chocolate Caramel and are perfect for enjoying on-the-move or while multi-tasking.  Fiber One Crunchy Cookie Bites come in Double Chocolate and Lemon and bring a crunch to your sweet craving. Look for Fiber One Brownie Bites and Crunchy Cookie Bites in the Granola Bar aisle.