Hot sauce junkies, heat connoisseurs and spiciness fanatics: We’ve got something we think you’ll enjoy. Introducing our new Hot Sauce of the Month features. Each month we’ll be bringing you fresh stories on a different sauce brand, sharing some flavor insights, stories behind the brands and more. Travel with us on an adventure consisting of varying degrees of heat each month! First up: Horseshoe Brand! Founded in 2008, Horseshoe Brand produces all-natural, handcrafted hot sauces and barbeque sauces in New York’s Hudson Valley. The idea to start a hot sauce company stemmed from the lifelong friendship of founders Ken Millett and Ryan Fleischhauer. Since beginning their spicy venture a decade ago, Horseshoe Brand has evolved into unique crafter of heated sauces, including their new barbeque sauces! Horseshoe’s sauces pack finger lickin’ flavors into each bottle. Enjoy the sweet and smoky Maple Cayenne hot sauce, made with Hudson Valley maple syrup, or tear up from an intense drop of their Habanero hot sauce, made using infamously scorching habanero peppers. If you prefer a walk on the mild side, shake up a little Kiwi Jalapeno or Peach hot sauce. How much heat can you handle? For those with a mild heat tolerance: Horseshoe’s Peach, Kiwi Jalapeno and Roasted Garlic hot sauces throw a good amount of heat at you with fairly low intensity. For those with a more advanced heat tolerance: Horseshoe’s Caribbean hot sauce has a unique tropical-inspired flavor with a satisfying amount of heat. For those who consider themselves Heat Heavyweights: Horseshoe’s Habanero hot sauce is your ticket. Plenty of flavor with an intensely-hearty helping of heat! Find Horseshoe sauces in the condiment section at your local Price Chopper or Market 32, and read more about Horseshoe Brand on their website. Turn up the heat this winter, and tune in next month for our February Hot Sauce of the Month! Written by Jane Golub Director In-Store Marketing Programs December 30, 2018 Contrary to popular belief, not all cranberries are red.  Every year, Mother Nature turns some of our cranberries a beautiful blushing pink!  NEW Ocean Spray Pink Cranberry Juice Drinks blend the full spectrum of Mother Nature’s cranberry colors for a lighter, crisper more refreshing taste. Ocean Spray Pink Cranberry Juice Cocktail is made with real fruit juice, contains no artificial flavor or preservatives, and is an excellent sour ce of antioxidant Vitamin C. If you’re looking for a lower calorie count, try NEW Ocean Spray Pink Lite Cranberry Juice Beverage.  It has all the benefits of Pink Cranberry Juice Cocktail’s light and refreshing taste with only 5 calories per serving. In addition to great taste, Ocean Spray is partnering with National Breast Cancer Foundation to support a great cause.  5% of Ocean Spray’s sales of these products in the United States and Canada will be donated to National Breast Cancer Foundation, up to $250.000. Look for Ocean Spray Pink Cranberry Juice Cocktail and Pink Lite Cranberry Juice in the Shelf Stable Juice aisle. Written by Jane Golub Director In-Store Marketing Programs December 30, 2019 Culture Republick is a premium light ice cream on a mission to support culture both inside and out.  None of Culture Republick light ice cream desserts are made with artificial sweeteners.  They use only 100% natural Fair Trade sugar.  They use Grade A skim milk, fresh cream and real cane sugar. Culture Republick flavors include: Milk & Honey, Turmeric Chai & Cinnamon, Cold Brew and Chocolate Chip, Pistachio & Caramel, Lemon & Graham, Chocolate & Cherry and Matcha & Fudge. Each pint has 400 – 500 calories, 16 – 18 grams of protein, 11 – 12 grams of Fiber and no artificial sweeteners. Look for Culture Republick in the Frozen Food aisle with the Ice Cream. Written by Jane Golub Director In-Store Marketing Programs December 23, 2019 Introducing Gimmies, a new kids’ yogurt from Chobani – nothing artificial and made with only natural ingredients. Twice the protein than the leading kids’ yogurt and packed with probiotics. Real.  Good.  Fun. The following Chobani Gimmies are available in Price Chopper/Market32: Gimmies Crunch Gimmies Pops Gimmies Shake Look for Chobani Gimmies Yogurt for Kids in the Chobani section of the Dairy aisle.   Written by Jane Golub Director In-Store Marketing Programs December 23, 2019   An incredibly delicious light texture crunchy tortilla chip with superior dipping strength.  TORTIYAHS! Tortilla Chips are crafted from stone ground corn. TORTIYAHS! are available in Restaurant Style with Sea Salt and Cantina Style with just a hint of special seasoning!  They are delicious right out of the bag or serve them with queso, guacamole, salsa or your favorite dips! You will be screaming “Yahs!” when you try new TORTIYAHS! Tortilla Chips. You will find these delicious TORTIYAHS! in the Utz section of the Salty Snack aisle!  #shareyouryahs! Today! Written by Jane Golub Director In-Store Marketing Programs December 16, 2018 New Land O’ Lakes Soft Squeeze delivers the great taste of Land O’ Lakes Butter in a convenient easy to squeeze bottle with less mess.  Cooking buttery fried eggs, making stacks of fluffy pancakes or topping sweet corn on the cob has never been easier. Made with real butter – so you get some of the real butter taste you crave on certain foods. Look for Land O’Lakes Soft Squeeze Spread in the Diary aisle. Written by Jane Golub Director In-Store Marketing Programs December 16, 2018 Consumers are looking for better-for-you alternatives for pizza crust without the additional carbs and guilt. They are frustrated with the mess and time associated with making cauliflower pizza crust from scratch. Green Giant Cauliflower Pizza Crust has over 50% fewer calories than the leading brand of pizza crust.  It has 15g of carbs per serving vs. 27g in the leading brand of pizza crust.  No artificial flavors or colors.  This pizza crust is available in two varieties – Original and Tuscan. Look for Green Giant Cauliflower Pizza Crust in the Frozen aisle. Written by Jane Golub Director In-Store Marketing Programs December 9, 2018 Blue Diamond Crafted Gourmet Almonds are sure to make an impression at any gathering.   Made with their finest Nonpareil almonds, Blue Diamond removes the skins for a buttery texture and roasts and seasons the nuts with chef inspired herbs and spices for a delectable crunch.   Pair Blue Diamond Crafted Gourmet Almonds with cheese, dried fruits and charcuterie to create a grazing table for “hands free” hosting or enjoy them as your favorite snack.   The rich and savory taste of Blue Diamond Crafted Gourmet Almonds elevate every gathering, whether as a get-together with the family or a party with friends!   Look for Blue Diamond Crafted Gourmet Almonds in the snack nut aisle next to your other favorite Blue Diamond products.   Written by Jane Golub Director In-Store Marketing Programs December 9, 2018   Vicks VaporCOOL Medicated Drops contain effective medicines that deliver a powerful rush of Vicks Vapors and soothes your sore throat.   They temporarily relieve a minor sore throat or cough in a menthol flavor.   Maximum strength relief with 33% more medicine.   Vaporize your worst sore throat pain.   Use as directed.  Keep out of the reach of children.   Soothes Sore Throats – maximum strength relief with 33% more medicine.   Look for Vicks VaporCOOL Drops in the Personal Healthcare aisle.