Price Chopper, Author at Price Chopper - Market 32

Written by Jane N. Golub

Director In-Store Marketing Programs

Sierra Mist Natural Strawberry Kiwi Splash Introducing Sierra Mist Natural Strawberry Kiwi Splash – lemon lime soda with a delicious splash of strawberry kiwi flavor. Like Sierra Mist Natural, it’s a clear soda made with real sugar and natural flavors that shine through for a fruity and delicious strawberry kiwi flavor experience. Sierra Mist Natural Strawberry Kiwi Splash is the perfect summertime beverage for the beach, the park or a barbecue. Kick off the summer with natural flavorful refreshment! Look for Sierra Mist Natural Strawberry Kiwi Splash in the beverage section of your local Price Chopper! Ensure Clear Ensure Clear is a refreshingly clear nutritional drink appealing to Boomers and Seniors. Ensure Clear comes in a four pack of 10 fl. oz. bottles and is available in two varieties-Blueberry Pomegranate and Peach. Ensure Clear is fat-free, provides 9g of protein and contains 19 essential vitamins and minerals. Look for Ensure Clear – the refreshingly clear choice – with the other Ensure items in the Nutritional aisle.

Written by Kevin Schulke

Category Manager of Beer, Wine and Salty Snacks

Well, that tiny bit of snow that all of us in the Northeast experienced this winter is now but a fading memory. The days are getting longer, the flowers are blooming, the birds are singing, (hopefully you’re getting this picture) and it’s time to turn our concerns to some of the more important things in life, that is the next Great Barbecue and of course planning the all important adult beverages to go along with it.

The first rule of beverage planning is to go for something a little different. After all, if you want your guests talking about the great barbecue that they went to over the weekend you’ll definitely need to include something more than your typical drink options.

For starters, we’re recommending a blast from the past- Sangria. At one time this was a very popular wine offer, now it’s just the retro beverage offer to start your BBQ event, and strangely enough you’ll find that even non-wine drinkers will enjoy your efforts. Here is a simple recipe that takes almost no time to prepare and has a great balance of alcohol and fruit with an acidic backbone to stand up to any spicy rub or BBQ Sauce and other strong grilled flavors.

Simply Simple Sangria 1 Bottle Red Wine (medium body dry red wine) 1 to 2 cups Brandy – Start with 1 cup and adjust after sampling 1 to 2 cups Price Chopper sugar – Adjust to your taste as you sample 1 lemon 1 lime 1 orange 5 strawberries 1 apple 2 cups Price Chopper club soda

Method: Slice the fruit and place in a large pitcher with all ingredients except for the club soda. Allow to sit for at least 2 hours. If you have the foresight, make it the night before. Just before serving, add club soda and plenty of ice cubes. If it tastes too strong, just add more club soda.

As a time saving alternative, purchase the fresh fruit as noted in the recipe above and pick up a couple bottles of Madria Sangria. It’s inspired by an original Spanish recipe and really quite good. You’ll still need to pre-chill the wine and don’t skip the fresh fruit. Be certain to have a back-up supply as everyone will love your “starter” beverage and you’re going to need more than you think.

Let’s turn our attention next to a wine to serve with the food. Be bold and try something intensely fruity with deep color and fruit aromas followed by a palate of dark plum, blackberry, and spice; let’s try Brazin Zinfandel. The vines are old, the grapes are small, and the fruit is quite intense. The Lodi Region where Brazin comes from is known for the blistering daytime heat which is always followed by the cooling ocean breeze that floats along the Sacramento River and arrives late every afternoon just in time to cool the grapes before a good night’s sleep. The winemakers efforts speak for themselves and your guests will love it.

Additional recommendations:

Don Miguel Malbec is full bodied with deep violet color aromas and flavors of blackberry, blueberries, plum, dark cherry and a heavenly hint of mocha.

Alamos Chardonnay enjoy its flavors of ripe apple, apricot, and peaches with a pinch of spice and butterscotch.

We all know it would not be a barbecue season if we did not include the beer. Before we select our special beer make certain your plan calls for a cooler with plenty of ice as your beer is not to be kept in the refrigerator, never ever in the refrigerator. Our highlighted selection has been around for quite awhile; in 1842 this pilsner marked its debut and is actually the first pilsner beer ever. In spite of its 160 year history it’s unlikely that many of your guests will be familiar with this brew full of malty, buttery flavor, and a crisp, clean finish. The bitter finish is from the hops and it is the perfect contrast to the common sweetness of barbecue sauces, it’s a virtual palate cleansing with each and every sip. Allow me to introduce Pilsner Urquell, its home is in the Czech Republic but you’ll be happy to have it visit your home any day.

Additional recommendations:

Long Trail Double Bag is a dark amber strong ale, also known as “Stickebier” German slang for “secret brew”. It isn’t secret anymore….

Killian’s Red is made with a unique level of bitterness and carbonation from its caramel malts that will tantalize your taste buds while it compliments dishes with traditional barbecue sauces.

We all know what an involved process it is to plan a successful outdoor party; it would be a shame to have your best efforts wasted because you didn’t plan the all important beverage accompaniments! The secret to a good plan is simple:

Change is good, try something different
Choose beverages that both complement and enhance your food menu
Barbecue beer never goes in the refrigerator, in a cooler with ice only

Most important note, have numerous outdoor grilling parties this summer and enjoy each and every one, as next winter we’re all going to need bigger shovels. Cheers, and always remember to celebrate responsibly!

How are you honoring Memorial Day this weekend? Are you attending any summer BBQs to kick off the summer season, visiting a memorial site or going to a parade? Tell us how you are remembering and honoring this national holiday. Memorial Day is celebrated at Arlington National Cemetery with a ceremony in which a small American Flag is placed on each grave. It is also customary for the President or Vice President to give a speech honoring the contributions of the fallen and lay a wreath at the Tomb of the Unknown Soldier. At your local Price Chopper this Monday from 7am-7pm you can enjoy a free 12 oz. coffee

and donut on us to honor all who have served our country. Our floral department is also making an effort to support our veterans. The Honor Flight Network is a non-profit organization created to honor American’s veterans for all their sacrifices. They transport our many heroes to Washington, D.C. so that they have the opportunity to visit and reflect at their memorials. When you purchase this bouquet for only $7.99, partial proceeds will benefit this great organization and cause. Send us a photo who you’re honoring this Memorial Day and you could be chosen to receive a $50 Price Chopper gift card! Send us your photos and a short story to photos@pricechopper.com and we will display them on our Facebook page this Memorial Day weekend! Read official rules here.

Written by Jane N. Golub

Director In-Store Marketing Programs

More than a dozen years ago, the idea for a New Items column was created. It started life as a monthly column in the Price Chopper weekly ad where two new items were described and pictured. Over the years, the monthly New Items column has turned into a weekly column and the two items are featured on the Price Chopper website for sixty days after being in our actual weekly ad. The New Items column will continue to appear in our weekly ad and two items will be featured each week. I am excited to tell you that I will be blogging about the New Items each week as well and look forward to hearing from you. Clear Scalp & Hair Therapy New Clear Scalp & Hair Therapy for men and women is a revolutionary line of nourishing shampoos and conditioners that turn the conventional hair care discussion on its head. This new approach “feeds the scalp”-not just the ends!

Clear Scalp & Hair Therapy for women deeply nourished the scalp to work where it matters most, creating the right foundation for strong, beautiful hair from root to tip. The nourishing shampoos and conditioners are clinically proven to help restore the scalp’s natural moisture balance (when using shampoo and conditioner) and give women stronger (less breakage when combining vs. non-conditioning shampoo), more beautiful hair in just seven days! Clear Men Scalp Therapy breaks the “one size fits all” approach to treating dandruff and is a lasting solution to one of the most common scalp issues for men-dandruff. This complete range of shampoos is specifically designed for men and clinically proven to provide 100 percent dandruff protection (no visible flakes with regular use). Look for the Clear Scalp & Hair Therapy products in the Hair Care aisle! Applegate Organic & Natural Meats For 25 years, Applegate has been producing high-quality natural and organic meats and cheeses, including hot dogs, bacon, sausage, deli meats and frozen products. Natural can mean many things, but when you see the word “natural” on the Applegate label, you are guaranteed that the meat inside is:

From humanely raised animals
Free of antibiotics and hormones
Free of chemical nitrites, nitrates or phosphates
Free of artificial ingredients or preservatives

Look for these Applegate products in the Meat and Wall Deli aisles: Natural Beef Hot Dogs, Natural Turkey Hot Dogs, Organic Beef Hot Dogs, Natural Sunday Bacon, Natural Turkey Bacon, Natural Roasted Turkey Lunch Meat, Natural Smoked Turkey Lunch Meat, Natural Black Forest Ham and Natural Slow Cooked Ham Lunch Meat.

Written by Jane N. Golub

Director In-Store Marketing Programs

From humanely raised animals
Free of antibiotics and hormones
Free of chemical nitrites, nitrates or phosphates
Free of artificial ingredients or preservatives

Written by Lee French, VP of Seafood Merchandising

Most types of seafood benefit from the quick cooking and smoky flavor of grilling. Make sure to keep close tabs on the process, as seafood tends to require less cooking time than meat. Shrimp, scallops and small pieces of fish work great on kabobs which can be marinated, or not, and cooked directly on the grill. Clams and oysters are easy to prepare on the grill and no shucking is required! Herbs and marinades add a nice burst of flavor to most seafood. For safety sake, do any infusing in the refrigerator – seafood should be kept cold until cooking time. You don’t need a special basket to grill fish. As with any grilling adventure, start with a spotless grill, add a couple tablespoons of vegetable oil to a clean kitchen cloth or paper towel. Use tongs to rub the grate lightly with the cloth or towel, this will prevent the fish from sticking. Most fish can be cooked right on the grate at medium heat. At Price Chopper, we offer you the largest selection and variety of seafood. We provide you with the highest quality of healthy seafood that will ensure you have a wholesome and delicious eating experience. We offer six dry marinades to flavor your seafood at no additional charge! We also provide you with NuVal scores on all Seafood so that you can make sure you are choosing high nutritional value items. We are especially proud of our NEW Central Market Classics line of shrimp. These shrimp are all natural and are uncut. They are the finest shrimp you can buy anywhere! Try the recipe below and you will be glad you are grilling today!! Herb Marinated Grilled Shrimp: The secret to grilling shrimp is to keep a close eye on them. Shrimp cook fast enough for you to keep the lid up and an eye on them at all times. Overcooked shrimp are rubbery so take them off the second they are done. Prep time is 10 minutes. Cook time is 6 minutes. Total time is 16 minutes. Yield serves 6. Ingredients: – 2 pounds CMC 21-25 P&D Raw Shrimp – ¼ cup olive oil

– ¼ cup chopped cilantro – ½ shallot diced – 3 tablespoons lemon juice – 1 teaspoon dried basil – 1 clove garlic minced – ½ teaspoon salt Preparation: Rinse shrimp thoroughly and pat dry and place in a resealable bag. Mix remaining ingredients together and pour mixture over shrimp. Seal bag and allow marinating for 2-4 hours in the refrigerator. Preheat grill for medium-high heat. Remove shrimp from bag and DISCARD the marinade. Place shrimp on grill and allow cooking for 3 minutes each side. Remove from heat and serve. Enjoy!

Mother’s Day is right around the corner– what are you giving your mom? See below for a fun, kid-friendly recipe that children can make for their mothers on their special day! With only three ingredients and no baking involved, an Ice Cream Pie is the perfect way to show your mom how much she means to you! Read our tutorial below and get started!

Ingredients: Graham Cracker Pie Crust, Ice Cream, and Cool Whip– check out our coupon tab on Facebook for hot offers on all of these items!!

Instructions: Take the ice cream out of the freezer and let soften for about 15 minutes. Fill the graham cracker crust with the Breyers ice cream flavor of your choice! Top with cool whip and your choice of toppings! We like to add strawberries, sprinkles and chocolate syrup. Refreeze the pie for another 2-3 hours and enjoy! Moms will love this homemade treat!

Ingredients: Graham Cracker Pie Crust, Ice Cream, and Cool Whip– check out our coupon tab on Facebook for hot offers on all of these items!!

7UP has a long tradition of bubbling to the top. 7UP was born in 1929 and has been at the frontier of taste ever since! Through the years, 7UP has developed iconic branding and symbolizes being true to you. Now it is your chance to share with us why your mom “bubbles” to the top. With Mother’s Day approaching, let’s honor those magnificent moms and all they do! Also, don’t forget to check out how we’re celebrating Mother’s Day in our stores! Visit our website to learn about our “Build a Bouquet For Mother’s Day program this weekend at participating stores. From 12-4pm on Saturday and 10am-2pm on Sunday, children can make their own bouquets for their Moms’ for only $5!

Share your favorite “mom” tradition with us and tell us why it’s special to you! You could win a $500 Spa Finder Gift Card AND one month’s worth of free groceries to honor your mom or a deserving mother you know on Mother’s Day! Entries will be accepted today through Tuesday, May 8th. Also be sure to check out our coupon tab on Facebook to find the 7UP, A&W, Sun Drop or Sunkist Soda coupon that is valid through May 31st! Read official contest rules here.