Written by Jane N. Golub
Director In-Store Marketing Programs
 

        ZzzQuil Nighttime Sleep Aid

Introducing ZzzQuil, a new nighttime sleep aid from the makers of Vicks NyQuil.  Not getting a good night’s sleep?  Is your mind racing at night and you don’t know why?

If you can’t get a good night’s rest and are having occasional sleeplessness, but aren’t experiencing pain, try ZzzQuil.  ZzzQuil is a non-analgesic sleep aid containing a single active ingredient (Diphenhydramine).  Diphenhydramine is an FDA approved sleep aid that is safe, effective and non habit forming when used as directed.  ZzzQuil can help you fall asleep so you sleep soundly and wake refreshed.

ZzzQuil Nighttime Sleep Aid – Not for Colds.  Not for Pain.  Just for Sleep.  Look for ZzzQuil Nighttime Sleep Aid in the Analgesics section.

ARTUSO PASTRY – CANNOLI FLATS & CREAM

In 1946, Vincent F. Artuso, Sr., founded what’s become one of New York’s most deliciously famous fixtures – Artuso Pastry, located in Little Italy, Bronx, New York.  Today, they are still family owned and operated and for over 10 years, many of their authentic Italian desserts, such as Cannoli, Sfogliatelle and Tiramisu, have been offered by your local Price Chopper store. Artuso Pastry is now proud to introduce the newest addition to their line of desserts, CANNOLI FLATS & CREAM.  Their flat cannoli shells have the same famous Artuso quality, freshness and family heritage you have come to know, but are now available in a convenient take-home package.  Their side of homemade cannoli cream is perfect for dipping and they hope you enjoy it as much as they do.

Artuso Pastry offers two pack sizes, Family Size and Party Size.  The Cannoli Flats & Cream are located in the Fresh Bakery Department.  Please visit www.artusopastry.com for additional information. Summer is the perfect time for us to relax, take a breath and reflect back on the school year. We know from our own experiences and from our child’s experiences that balancing school and life can be a challenge. The American Girl Doll “Girl of the Year”, McKenna is a great example that you can reach your dreams despite challenges that come your way. McKenna loves gymnastics, but struggles with reading, so she gets extra help after school. McKenna uses her strengths and great attitude to turn her challenges into triumphs-both at the gym and at school. Do you admire McKenna’s amazing attitude and strength?  Does her determination remind you of your child?  We want to hear your their stories! Have your child tell us about a challenge they have faced and how they’ve used their talents or strengths to overcome that challenge.  You’ll be entered to win four tickets (2 adults and 2 children) to the New York City Ballet American Girl Night at Saratoga Performing Arts Center (SPAC) on Wednesday, July 11th at 8:00PM as well as two McKenna dolls! The winner will be announced on Friday, July 6th, 2012. The New York City Ballet American Girl Night is always one of the most popular nights in Saratoga! SPAC and American Girl Place host this celebration each year for girls and their families. At this event, children are encouraged to bring their dolls and experience a fun night of music, American Girl crafts, pink lemonade, sugar cookies, photo booths and great American Girl Doll giveaways! Have your child leave a comment below AND on our Facebook page by Thursday, July 5th about how they have overcome a challenge and you could win four tickets to the New York City Ballet American Girl Night and two McKenna dolls!  Read official rules here.
 
Written by Tyler Blance
Produce Merchandising Intern
 
 
 
 

Farmer Dave Shaul with his lettuce and summer squash!

Price Chopper has been buying from local growers for over 75 years. Currently, we do business with over 70 local growers; some deliver to our warehouse, some deliver directly to our stores. An important part of our locally grown program is Price Chopper’s involvement with 4H, a youth development organization that gives children the opportunity to grow and sell fresh produce in their communities. The Golub family has been supporting 4H groups since 1965. Children who belong to 4H can plant, grow, and sell their produce in our stores. Locally grown 2012 has been off to a great start this year. I’ve journeyed out to three local farms so far: Each farm has been an important part of our locally grown program each summer and fall. Shaul Farms, located right outside of Middleburgh, NY, has been working with Price Chopper since 1985. Back then, Dave and Jim Shaul would load up a pickup truck of straight-from-the-ground produce and head over to our Cobleskill, NY store (after a days work on the farm was completed) and bring in their fresh crops. These days, Shaul Farms supplies a number of Price Choppers all around the Capital District and Oneonta. Currently the farm is shipping lettuce to our stores, so keep an eye out for locally grown Shaul Farms lettuce! Davandjer Farms in Pine Island NY started with a simple 10 acre plot of land. The farm has grown into a much larger operation; currently they have around 190 acres of crops! Andrew Gurda (owner) and his team supply Price Chopper with onions, although some stores carry his lettuce and baby red potatoes. Look for the greyhound label on certain onion bags; it’s from Andrew and his farm! In addition to being an established local grower, Andrew supports and donates to Produce for Kids: an organization that encourages healthy eating among kids and families. [wpvideo 4t4F9Hbx] Paul Mazza Farms in Colchester Vermont has been in Price Chopper’s locally grown program for ten years. Paul Mazza (owner) has been farming on his own for 27 years: starting with 20 acres and growing his farm to 250 acres! Currently, Mazza Farms supplies Vermont area stores with fresh, delicious strawberries. “Vermont strawberries have more taste than Florida or California berries. There’s nothing like Vermont strawberries!” Mazza confidently claims. Price Chopper’s locally grown program will continue to run all throughout the summer. Local farmers have been working hard to provide people with fresh, flavorful produce, so enjoy the fruits (and vegetables) of their labor! I will continue to update you on locally grown happenings, so check back to see what’s growing on near you!

Farmer Paul Mazza and his daughter displaying his juicy strawberries!

Written by Jane N. Golub
Director In-Store Marketing Programs
 
 
PRICE CHOPPER HUMMUS

Introducing our NEW line of Price Chopper Hummus!

You’ll love the healthful benefits and delicious flavor profiles.  The line includes seven varieties that are made from old-world recipes using only the highest quality authentic ingredients.

Our small batch production techniques ensure that you will enjoy the freshest product.  All seven varieties are a must try:  Traditional, Roasted Red Pepper, Roasted Garlic, Spicy, Roasted Pine Nuts, Green Olive and Sun Dried Tomato.

This great new Price Chopper Hummus can be found in the Deli Department.

TUMS FRESHERS Fast Relief      Fresh Breath Sometimes our favorite foods give us heartburn and food breath.  Those are two things you want to get rid of fast.  That’s where new TUMS Freshers come into play.  It’s the only TUMS that not only relieves heartburn, but freshens breath at the same time.

Look for TUMS Freshers in convenient 25 count bottles, which fit in a purse, pocket, desk or car.  TUMS in the #1ANTACIDAmericarelies on to get past heartburn quickly and get on with life.

You can find TUMS Freshers in the Stomach Relief aisle.

Written by Jane N. Golub
Director In-Store Marketing Programs
 
 
PRICE CHOPPER HUMMUS

Introducing our NEW line of Price Chopper Hummus!

You’ll love the healthful benefits and delicious flavor profiles.  The line includes seven varieties that are made from old-world recipes using only the highest quality authentic ingredients.

Our small batch production techniques ensure that you will enjoy the freshest product.  All seven varieties are a must try:  Traditional, Roasted Red Pepper, Roasted Garlic, Spicy, Roasted Pine Nuts, Green Olive and Sun Dried Tomato.

This great new Price Chopper Hummus can be found in the Deli Department.

TUMS FRESHERS Fast Relief      Fresh Breath Sometimes our favorite foods give us heartburn and food breath.  Those are two things you want to get rid of fast.  That’s where new TUMS Freshers come into play.  It’s the only TUMS that not only relieves heartburn, but freshens breath at the same time.

Look for TUMS Freshers in convenient 25 count bottles, which fit in a purse, pocket, desk or car.  TUMS in the #1ANTACIDAmericarelies on to get past heartburn quickly and get on with life.

You can find TUMS Freshers in the Stomach Relief aisle.

Are you looking for ways to stay healthy this summer and still eat delicious, flavorful meals? Choosing whole wheat bread for your morning toast, your lunch sandwich, or any other meal is a great and simple way to stay on track and still enjoy a delicious treat! Have you tried Central Market Classics whole wheat bread? We want to hear what you think about it! Try CMC bread for only $1.00 with our coupon on Facebook, then comment below to tell us what you think about it to enter to win a year supply of whole wheat CMC bread! Leave us a comment about what you think of CMC bread by Friday, June 22nd at 2:00 to be entered! CMC is a premium bread with all the goodness and full bodied flavor of wheat kernel bread. Made from whole grains, CMC bread is 100% whole wheat and has 3 grams of fiber per serving (that’s 3 grams more than traditional white bread!).  Each serving of CMC bread has 0 Trans fats, 26 grams of whole grain and no high fructose syrup-making it the perfect healthy addition to your day! Read official rules here.
Written by Jane N. Golub
Director In-Store Marketing Programs
 

OLYMPUS – AUTHENTIC GREEK YOGURT

Olympus is an authentic Greek strained yogurt made from the traditional recipe and ingredients.  Their product has an incredibly thick and velvety rich texture and is made with pasteurized milk, cream and strained yogurt cultures.

 

Available in Plain, Strawberry, Blueberry, Cherry, Peach and Honey, Olympus yogurts are a dessert treat that is in a class by itself.  Olympus yogurts are gluten-free, Grade A certified and Kosher – with only 0% – 1% fat.

One taste of Olympus Yogurt with its lively satisfying flavors and you will know why the only true yogurt comes from Greece.  Enjoy!  Look for Olympus in the Dairy aisle or visit http://www.olympusdairyusa.com/ for more information.

 WHITE IS THE NEW RED

Hidden Valley for Everything Topping and Dip

Fries have a new best friend and burgers never tasted better.  Hidden Valley is taking tabletops by storm as the national new family favorite.  More and more, people are reaching for a squeeze of the cool, creamy flavor of Ranch instead of the red stuff.  Hidden Valley for Everything Topping and Dip is ultra-thick, so it’s perfect for dipping fries, topping wings or spreading on burgers.  And it’s gluten-free, so every member of your family can feel free to give their favorite foods a delectable upgrade.

Try  it in delicious Original Ranch flavor – or, to add a perfect punch to foods like tortilla ships and quesadillas, select Salsa Ranch flavor.  Either way, Hidden Valley for Everything Topping and Dip is bound to become a king among condiments!

To get more information about this new and exciting product, visit http://www.hiddenvalley.com/products/hidden-valley-ranch-for-everything/

Find Hidden Valley for Everything Topping and Dip in the Ketchup aisle.

Written by Jane N. Golub
Director In-Store Marketing Programs
 

OLYMPUS – AUTHENTIC GREEK YOGURT

Olympus is an authentic Greek strained yogurt made from the traditional recipe and ingredients.  Their product has an incredibly thick and velvety rich texture and is made with pasteurized milk, cream and strained yogurt cultures.

 

Available in Plain, Strawberry, Blueberry, Cherry, Peach and Honey, Olympus yogurts are a dessert treat that is in a class by itself.  Olympus yogurts are gluten-free, Grade A certified and Kosher – with only 0% – 1% fat.

One taste of Olympus Yogurt with its lively satisfying flavors and you will know why the only true yogurt comes from Greece.  Enjoy!  Look for Olympus in the Dairy aisle or visit http://www.olympusdairyusa.com/ for more information.

 WHITE IS THE NEW RED

Hidden Valley for Everything Topping and Dip

Fries have a new best friend and burgers never tasted better.  Hidden Valley is taking tabletops by storm as the national new family favorite.  More and more, people are reaching for a squeeze of the cool, creamy flavor of Ranch instead of the red stuff.  Hidden Valley for Everything Topping and Dip is ultra-thick, so it’s perfect for dipping fries, topping wings or spreading on burgers.  And it’s gluten-free, so every member of your family can feel free to give their favorite foods a delectable upgrade.

Try  it in delicious Original Ranch flavor – or, to add a perfect punch to foods like tortilla ships and quesadillas, select Salsa Ranch flavor.  Either way, Hidden Valley for Everything Topping and Dip is bound to become a king among condiments!

To get more information about this new and exciting product, visit http://www.hiddenvalley.com/products/hidden-valley-ranch-for-everything/

Find Hidden Valley for Everything Topping and Dip in the Ketchup aisle.

When it comes to summer, there’s nothing better than a juicy, flavorful rack of pork ribs to complete the perfect meal. Because pork is such a versatile meat, you can easily adapt any recipe for the occasion and your palate! In fact, it’s easy to change the flavor profile of any cut of pork cut, especially ribs, just by adding different dry rubs, liquid seasonings, sauces, or even a single ingredient. With all of the great combinations of brines, marinades (wet seasoning), rubs (dry seasoning), mops, glazes and sauces, the options are endless (and often overwhelming!).  Here are some quick tips and tricks to ensure your ribs are lip-smackin’ good: Marinades Marinades are a great way to add flavor to grilled pork, by enhancing the juiciness and complexity. In addition to using a base of oil (to lock in the flavor and keep food moist), standard marinades include salt, an acid (such as lemon juice, wine, vinegar or citrus) and other flavor-boosting ingredients. Quick tip: Adding sweet ingredients to the marinade can help form appealing caramelized, crispy coatings on grilled meats, but be careful not to add too many sweet components, since sugars burn quickly. Rubs Rubs are blends of spices, herbs and often salt, that are applied to the meat before cooking. Rubs (also referred to as dry marinades) are a great way to form a crust and add flavor to the meat. These blends are rubbed onto food 15-20 minutes before cooking. Quick tip: Don’t rub the seasonings too hard into the food – it can damage the texture and risk over seasoning. Instead, sprinkle the rub from side to side over the pork from about a foot above. This will help evenly distribute the rub. Pat gently for the seasonings to adhere. Sauces, Glazes and Spritzes Often inspired by regions including Memphis, Kansas City or North Carolina, sauces can help define your style of barbecue. Sauces are typically added at the end of cooking time to add an additional layer of flavor and moisture. Favorite bottled sauces are fantastic stand-bys – and also an opportunity to get inspired. For more tips and tricks, as well as hundreds of finger-lickin’ good rib recipes, visit http://www.porkbeinspired.com.

Father’s Day is right around the corner and we’re all thinking about how to show our appreciation for our amazing Dad and all they do for us. Now is your time to get creative and give back to the amazing Dad in your life! Does your family love celebrating Fathers Day with your furry friend?  Send us a picture of your dad and dog or cat to photos@pricechopper.com to enter to win a customized gift basket from Dad’s Pet Care!  Look for your photos on our Facebook page!  We will be selecting one cat winner and one dog winner. Submit your photos by Friday, June 15th to be entered! Dad’s Pet Care is focused on making nutritious and delicious food and treats that help your pet thrive-which is why they have a “farm to the bowl” philosophy. Dad’s Pet Care works directly with local farmers to make sure they are always including the freshest ingredients in their pet foods. Read the official contest rules here.