Written by Jane N. Golub Director In-Store Marketing Programs

BROWN RICE TRISCUIT VARIETIES

     Nabisco has recently introduced new Triscuit varieties made with Brown Rice. Triscuit with Brown Rice can be found in five flavors:

• Brown Rice with Sea Salt and Black Pepper
• Brown Rice with Tomato and Sweet Basil
• Brown Rice with Sweet Potato Roasted with Sweet Onion
• Brown Rice with Savory Red Bean
• Brown Rice with Red Bean and Roasted Red Pepper

Every cracker starts with Brown Rice!  Look for the new Brown Rice Triscuit varieties on the Cracker aisle.

NESCAFE MEMENTO’S

     Rich and creamy meets fabulously frothy!  Try one of Nescafe Memento’s expertly crafted café beverages and enjoy coffeehouse quality flavor and foam that lasts until the final sip.  Made with real coffee, real milk and real sugar, you’ll be amazed at how just one stick of Nescafe Memento’s can create that coffeehouse experience.  Conveniently packaged in stick form, you have an instant specialty drink on the go.  By just adding hot water, Nescafe Memento’s uses expert technology to infuse air bubbles into real non-fat milk to create a signature foam that lasts throughout your cup. Nescafe Memento’s comes guilt free at just 100 calories per cup at only a fraction of coffeehouse prices.  For just $0.50 per cup, why not treat yourself to all three varieties: Caramel Latte, Cappuccino and Mocha?  Now, that’s value!  Look for Nescafe Memento’s on the Coffee aisle. Written by Jane N. Golub Director In-Store Marketing Programs

TRESEMMÉ PLATINUM STRENGTH

            Having healthy hair is important, but exposure to damaging heat, chemical processing and frequent styling can cause hair to lose its naturally protective layer.  Wouldn’t it be great if you could strengthen hair’s resilience to the harmful effects it encounters? Introducing NEW Tresemmé Platinum Strength! Tresemmé Platinum Strength repairs two years of damage in just 5 uses and reinforces hair’s natural barrier to protect against future damage, so you can feel the freedom to style and process hair without worrying about damage. Available in 25 oz. Shampoo and Conditioner, 6 oz. Conditioning Treatment and 8 oz. Heat Spray, look for Tresemmé in the Hair Care aisle.

STEAK UMM SLICED CHICKEN STEAKS

            Steak Umm, America’s favorite sandwich steak brand, is proud to introduce new Steak Umm Sliced Chicken Steaks!  Steak Umm Chicken Steaks are great in sandwiches, salads, omelets – use your imagination! Quick and easy for any meal or snack, this product goes from freezer to plate in just two minutes – and is a healthy choice with no trans or saturated fat, only 40 calories and .5 gram of fat per serving. Look for Steak Umm Chicken Steaks in the Frozen Meat case. Written by Jane N. Golub Director In-Store Marketing Programs

RED ROSE SIMPLY INDULGENT TEAS

              Red Rose Indulgence Teas deliver rich decadent flavors that demonstrate their passion for truly superior taste experiences.  From the quality of the tea leaves to the carefully blended flavors, you will be consumed by the allure, the aroma and the taste of these indulgent teas.  From Red Rose – a well trusted and respected brand for over 120 years!  Look for Red Rose Indulgence Teas on the Tea aisle! Available in 4 unique flavors: Cinnamon Streusel: Real cinnamon and the natural essence of sweet crumbly streusel for a decadent blend that is both sweet and savory. Lemon Chiffon: The natural essence of Lemon Chiffon is the perfect complement to the rich undertones of carefully selected tea leaves. Crème Caramel: The world’s finest tea blended with the luscious and natural essence of sweet caramel. Peach Cobbler: Natural essence of peach cobbler brings to life a one of a kind taste experience.

REV FROM HORMEL

           Running late?  Need something fast and full of energy to get you through your day?  REV from Hormel is what you need!  These 3 oz. wraps containing meat, cheese and a light flat bread can be eaten on the go, warm or cold and pack in a minimum of 14 grams of protein to help you feel fuller longer and full of energy at any time during your busy day.  Choose from 6 varieties that can be found for just $1.99 in the Lunchmeat Section of the Meat Department – Pepperoni Pizza, Spicy Italian, Meat Lovers, Italian Ham, Ham n Cheese and Pepper Turkey. By: Nancy Yannone, Senior Media Planner This modern day mix of a few simple old-fashioned favorites will have your whole family asking what are the magic ingredients in these bite-size wonders. I first came across this dessert when I had my family over this past Christmas.  How lucky was I to have both my sister and sister-in-law bring what they called Oreo Balls.  Both were delicious, but each took a spin of their own, milk chocolate versus white chocolate.  Regardless of your choice, these are sure to be a hit! These little bites of heaven are easy to make and very affordable.  The best part is you don’t even need to turn on your oven.  It’s just a few steps and so fun to do with your kids-  a perfect Mother’s Day treat! Ingredients 1 package of Oreos finely crushed 1 brick of Price Chopper Cream Cheese 1 bag of Price Chopper Semi-Sweet Chocolate Morsels Sprinkles or any topping you desire Beat cream cheese and Oreo cook crumbs until well mixed and smooth.  Roll mixture into one-inch balls and refrigerate for 1-2 hours.  Microwave chocolate morsels for 2 minutes, stirring often.  (Tip: Add vegetable oil or shortening to loosen chocolate).  Dip Oreo Balls into chocolate and place on tray lined with wax paper and sprinkle with toppings.  Refrigerate finished Oreo Balls until chocolate shell has hardened. Yields 30 The whole family can enjoy this recipe by making it their own favorite cookie.  For example, peanut butter lovers should try Nutter Butter cookies and Dark Chocolate Morsels! Written by Jane N. Golub Director In-Store Marketing Programs

JOLLY RANCHER GELATINS

          New Jolly Rancher Gelatins are an easy way to enjoy the well-known flavors of the candies in a bright & colorful gelatin dessert.  Each mix makes 4 half-cup servings of gelatin which are bursting with the tangy Jolly Rancher flavors that you know and love.  Jolly Rancher Gelatins are available in two flavors – Watermelon and Green Apple.  These gelatins make a great family dessert, so bring them home today.  Let everyone enjoy the popular Jolly Ranger Gelatins at home!

KIDZ ZONE PERFECT NUTRITIONAL BARS

            Introducing Kidz Zone Perfect Nutritional Bars.  Built directly with the help of parents and their children, Kidz Zone Perfect features five grams of protein, 23 vitamins and minerals and three grams of fiber, providing a nutritious snack option that meets kids’ selective tastes! Moms want their kids to make more nutritious choices and kids wish nutritious things tasted better.  In a bar development workshop, the Zone Perfect brand brought together a group of children ages 4 to 10 to design their dream nutrition bar.  The kids were given a wide array of ingredients from dried fruits to chocolate chips, to protein sources and grains – and asked to build bars to be judged by their peers.  With those ideas, Kidz Zone Perfect was born!  Kidz Zone Perfect is available in Peanut Butter Chocolate Chip, Caramel Crunch and new Yellow Cupcake.  Look for Kidz Zone Perfect in the Nutritional Bar aisle. Written by Jane N. Golub Director In-Store Marketing Programs

ENSURE CLEAR MIXED FRUIT NUTRITIONAL DRINK

            Did you know that one out of every three adults doesn’t get some of the nutrients they need?  Ensure is happy to be introducing a clearly refreshing new flavor from their Clear Mixed Fruit Nutritional Drink line.  Ensure Clear was rated as “Great Tasting” by consumers with one of Ensure’s highest products ever. Ensure Clear Mixed Fruit has 9 grams of protein, 21 essential vitamins and minerals, 180 calories, 18 grams of sugar and is completely fat free.  It’s a refreshing choice to help fill your nutritional gaps.  The Ensure family of products provides active adults with a source of nutrition that can help them focus on specific nutritional goals.  Ensure is ideal for supplemental use with or between meals and for interim sole source feeding in convenient ready-to-serve drink bottles.  Look for Ensure Clear Mixed Fruit and other fine flavors of Ensure in the Nutritional aisle!

SUNSWEET D’NOIR PRUNE JUICE

            Introducing Sunsweet’s amazingly delicious D’Noir, a prune juice so delicious, it is amazing!  Sunsweet D’Noir is unlike any other prune juice that you will taste.  Sunsweet’s premium prune-plums help make Sunsweet D’Noir Prune Juice a true masterpiece with an elegant complex taste, light texture and rich burgundy color.  Sunsweet is offering this special variety in a prune juice, which is made from Sunsweet’s special California Reserve prunes. The result is an amazingly light and delicious flavor that is unlike any other prune juice.  Whether you are looking for a natural food based solutio9n to digestive health or looking for a juice that just tastes amazingly good, try D’Noir.  Look for Sunsweet D’Noir next to Sunsweet’s Prune and Plum Start juices in the shelf stable Juice aisle at Price Chopper. Written by Jane N. Golub Director In-Store Marketing Programs

BENEFUL MEDLEYS

Stir up something savory!  Beneful brand DOG FOOD Medleys are a new line of inspired tastes from Beneful.  The line has three varieties available-  each in a savory sauce.  Beneful Medleys include real wholesome ingredients that you can see – now in a convenient single serve size.  Add a little indulgence to your buddy’s meal today!  Available in Tuscan Style Medley, Mediterranean Style Medley and Romano Style Medley.  They are great for mixing with dry dog food and providing a balanced nutrition for adult dogs.  Each package contains three cans to help ensure freshness with each serving.  Look for Beneful Medleys in the Pet aisle! HERSHEY’S INSTANT PUDDINGS New Hershey’s Instant Puddings are an easy way to enjoy a quick and tasty dessert treat for the whole family!  Each mix makes 4 half cup servings of delicious pudding which is easy to make.  There is no cooking required – just add milk, mix and pour!  The Chocolate and Dark Chocolate mixes are made with real Hershey’s Cocoa.  Hershey’s Instant Puddings are available in three flavors – Chocolate, White Chocolate and Special Dark.  Be sure to take some home today so you can experience the notable Hershey’s chocolate taste in a deliciously simple-to-make dessert.  Look for Hershey’s Instant Puddings on the Dessert Mix aisle! Written by Jane N. Golub Director In-Store Marketing Programs

NATURE’S OWN

When it comes to bread, it doesn’t get better than Nature’s Own, America’s #1 selling bread brand.  Nature’s Own offers quality bakery foods for every meal.  From soft and premium specialty breads to buns, sandwich rounds and breakfast choices, Nature’s Own products are made with nature’s best ingredients. Nature’s Own products contain no artificial preservatives, colors or flavors and no high fructose corn syrup.  Nature’s Own breads help families on the go whip up quick meals and snacks that are healthy and affordable. Nature’s Own favorites include their 100% Whole Wheat and Honey Wheat breads, which are filled with flavor and nutrition.  For more information about Nature’s Own or to receive recipes and health tips, visit Nature’s Own.

PURINA FANCY FEAST

Purina Fancy Feast Elegant Medleys Tastemakers are NEW recipes inspired by their consumers’ passion for their cats.  Try all three NEW flavors available at Price Chopper:

• Whitefish & Shrimp with Long Grain Rice & Spinach in a Classic Gravy
• Turkey & White Meat Chicken with Spinach in a Classic Gravy
• White Meat Chicken & Tuna with Wild Rice & Spinach in a Savory Broth
• Look for Purina Fancy Feast in the Pet aisle.

Written by Jane N. Golub Director In-Store Marketing Programs PURINA ONE SMARTBLEND HEALTHY METABOLISM Purina One understands the true nature of cats.  We’ve studied their origins, observed their natural behaviors and evaluated the nutrition of their prey. Cats that have been spayed or neutered may have slower metabolism, decreased activity and/or weight gain.  Purina One Smartblend Healthy Metabolosm was created for spayed and neutered cats to help burn fat and maintain healthy weight.  THere are four wet cat food flavors: Sole, Ocean Whitefish, Salmon and White Meat Chicken.  Also available in dry food with real turkey.  Try them TOGETHER today! Look for Purina One Smartblend Healthy Metabolism in the Pet aisle. WISHBONE SALAD DRESSINGS WishBone Salad Dressing, America’s #1 Brand, is proud to announce three new bold and distinctive flavors in 2013.  WishBone can differentiate itself from competitors and bring news to the Creamy segment.  Salad Dressing can be used on a salad, as a dip, as a marinade or as an ingredient in a recipe.

• Buffalo Blue Cheese – Made with creamy blue cheese and Frank’s RedHot for an authentic Buffalo taste.
• Chipotle Ranch – Made with creamy ranch and a kick of Chipotle.
• Cheddar Bacon Ranch – Made with ranch loaded with Cheddar Cheese, Bacon Bits, and Chives.

What’s being dipped?  Vegetables, chicken, pizza, crackers, bread, cheese sticks – WishBone Dressings can be used to dip any of these items.  Look for recipes on the WishBone website or create your own recipes. Look for these three new exciting WishBone flavors in the Salad Dressing aisle. Written by Jane N. Golub Director In-Store Marketing Programs CHOBANI BITE Chobani – America’s #1 selling yogurt brand – has been crafting wholesome products using only the best ingredients since 2007.  Instead of cutting corners, Chobani takes the time to make their yogurt using a centuries-old authentic straining process.  It’s a back to basics approach rooted in their core values of craftsmanship and innovation, and their belief that yogurt is meant to be simple.  Just milk and cultures paired with only natural ingredients. With their new product line, Chobani Bite, you’ll find a snack you can sink your teeth into.  Each scrumptious serving contains 8 grams of protein to help keep your afternoon hunger pangs at bay.  These convenient 3.5 oz. cups of blended Greek non-fat and low-fat yogurt come in four crave-worthy flavors: Caramel with Pineapple, Coffee with Dark Chocolate Chips, Fig with Orange Zest and Raspberry with Dark Chocolate Chips.  With this perfectly portioned cup, snack attacks don’t stand a chance! Look for Chobani Bite in the Dairy aisle. PURINA FRISKIES RISE & SHINE Friskies Rise & Shine will awaken your cat’s senses and feel their adventure of a new day.  No one loves morning more than cats.  They’re the ultimate “morning people.”  So Friskies is not offering a whole new way to start your cat’s day. Try NEW Purina Friskies Rise & Shine wet cat food in the following unique and tasty flavors:  Tasty, Turkey & Egg Scramble, Savory Salmon & Egg Scramble, Savory Chicken & Egg Scramble and Sizzlin’ Beef & Egg Scramble.  Also, try NEW Friskies Rise & Shine dry cat food, available in two sizes. Friskies Feed the Senses.  Look for Purina Friskies Rise & Shine in the Pet aisle.