Rosh Hashanah is a two-day Jewish Celebration celebrated this year on September 4^th through September 6^th.  In Hebrew, Rosh Hashanah means, literally, “Head of the Year,” and as its name indicates, it is the beginning of the Jewish year.  There are many traditions and rituals that take place during these few days and are important to the Jewish religion.  It is customary for observers of this holiday to eat certain foods that are symbolic.  An apple dipped in honey symbolizes a desire for a sweet year.    And as with every major Jewish holiday, women and girls light candles on each evening of Rosh Hashanah and recite the Jewish blessing Leshanah tovah tikateiv veteichateim, “May you be inscribed and sealed for a good year.” There are different food items that are used in traditional Jewish meals, many of which can be purchased at Price Chopper!  These include, Kedem Grape Juice, Manischewitz Egg Noodles, Osem Honey Cakes, Temp-Tee Cream Cheese, and Tabatchnick Soup.  You can find all of these products in our stores at great prices.  We wish all of our customers observing Rosh Hashanah a Happy New Year! Written by Jane N. Golub Director In-Store Marketing Programs

CHARMIN SAPPHIRE

• Looking for softness?  Choose new Ultra Soft, the most comforting Ultra Soft design with new Comfort Cushions.
• Looking for strength?  Choose new Ultra Strong, the most advanced Ultra Strong design.
• Both Ultra Soft and Ultra Strong now have more absorbing fibers* where you need them most and as always, you can use up to 4X less than the leading bargain brand. (*per square inch)
• Look for Charmin Sapphire on the Paper aisle!

BENEFUL CHOPPED BLENDS

                Beneful Prepared Meals and Beneful Medleys brand wet dog food are made with wholesome ingredients you can see and delicious flavors your buddy is sure to love. And now – introducing new Beneful Chopped BlendsTM – a whole new Beneful wet food experience to add to the world of delicious possibilities. Available in three flavors:

• Beef, carrots, peas & barley
• Chicken, carrots, peas & rice
• Lamb, carrots, rice, tomato & spinach

Look for Beneful Chopped Blends in the Pet Food aisle. Written by Jane N. Golub Director In-Store Marketing Programs

FANCY FEAST DELIGHTS with CHEDDAR

Fancy Feast Delights with Cheddar brings excitement to Loaf! Available in four savory varieties:

• Grilled Chicken & Cheddar Cheese Feast in Gravy – succulent slow-cooked feast with chicken and a delightful cheddar cheese flavor
• Grilled Tuna & Cheddar Cheese Feast in Gravy – tasty slow-cooked cuts with tuna and savory cheddar cheese
• Grilled Turkey & Cheddar Cheese Feast in Gravy – a delightful slow-cooked combination with turkey and savory cheddar cheese
• Grilled Whitefish & Cheddar Cheese Feast in Gravy – a tantalizing grilled combination with whitefish and savory cheddar cheese

Look for Fancy Feast Delights with Cheddar in the Pet Food aisle!

KEMPS FROZEN YOGURT

     Ready to celebrate summer?  Your family is going to love Kemps Frozen Yogurt, new at Price Chopper!  Kemps, the #1-selling frozen yogurt brand in America, has the smooth-and-creamy taste of ice cream, but with less fat and fewer calories.  We offer Kemps Frozen Yogurt in these family-pleasing flavors:

• Black Jack Cherry – made with real cherries
• Vanilla – a creamy classic
• Chocolate Chip Cookie Dough – chunks of chocolate chip cookie dough blended with creamy vanilla frozen yogurt
• Moose Tracks – smooth vanilla frozen yogurt swirled with Moose Tracks Fudge and mixed with creamy peanut butter cups

Treat your family to some feel-good summer indulgence with Kemps Frozen Yogurt!  Look for it in the Frozen aisle. Written by: Tyler Blance Produce Merchandising It’s August in the Northeast, and the tassels on the corn stalks are swayin’ in the breeze!  Locally grown sweet corn is in full-swing this time of year, and we couldn’t be more excited about it. At Price Chopper, we’re big on supporting local farmers and growers- we’ve been working with many of our farmers for decades!  Our locally grown produce program encompasses a large variety of fruits and vegetables grown right here in the Northeast, but we get extra excited about sweet corn. We have local growers that supply us corn straight from the farm to various stores in New York, Pennsylvania, Vermont, Massachusetts and Connecticut, as well as our warehouse.  Additionally, we support a variety of different smaller-sized sweet corn growers, from Pennsylvania up to the northernmost sections of New York and Vermont and down into Connecticut, and each of these growers means a lot to us.  After all, we’re a business local to the Northeast, so we make it a priority to support growers (like small sweet corn growers) in the communities we’re a part of, and we’ve done so for a long time. Take small town, third generation farmer Frank Grabowski of Castleton, Vermont for example.  When the nearby Rutland Price Chopper opened its doors to the public in the early 90’s, Frank began delivering us his hand-picked sweet corn, grown just a few miles from the store.  Every summer since then, Grabowski Farm sweet corn has been trucked up the road to our Rutland store for customers to enjoy.  Nowadays, the farm still runs the same “mom ‘n pop” way, with the addition of Frank’s son and recently his grandson, and the delivery addition of our West Rutland store, located right next to some of Frank’s corn fields! This summer, make sure to enjoy plenty of sweet corn, especially local sweet corn. And if you’re in the Rutland area, visit Frank Grabowski’s farm stand, located on Old Route 9 just past the West Rutland Price Chopper! Stop by our locally grown pinboard on Pinterest to check out more of our local growers! Written by Jane N. Golub Director In-Store Marketing Programs

PURINA DOG CHOW LIGHT & HEALTHY

     It’s light and healthy, but nobody said it has to taste that way!  Crunchy and tender textures with real chicken help make it delicious.  Purina Light & Healthy has 22% fewer calories than Purina Dog Chow Complete & Balanced which makes it a calorie-light way to help your adult dog maintain a healthy weight. Visit dogchow.com/lightandhealthy for more information.  Look for Purina Dog Chow Light & Healthy in the Pet aisle!

SONOMA JACK CHEESE

     Inspired by the vibrant agricultural bounty of Sonoma County, Celso Viviani and Tom Vella founded Sonoma Creamery in 1931.  In the middle of the Great Depression, they believed in a simple concept – use the best milk and produce quality cheese. With that in mind, Sonoma Creamery and Sonoma Jack were born.  At the core of Sonoma Creamery’s success is a commitment to using the best all natural ingredients – rBST free (no artificial hormones) milk to produce superior cheese.  These specialty ingredients are used to craft their flagship Sonoma Jack brand of award winning flavored Jack cheese. From the introduction of Hot Pepper Jack cheese in 1981 to the unexplored boldness and spice of their Habanero Jack and Pesto Jack to the unique creaminess of their Sonoma Blue, the Sonoma Creamery continues to lead the way with its Quality, Heritage and Innovation. Look for Sonoma Jack Cheese in the Cheese case in the Deli Department! Written by Jane N. Golub Director In-Store Marketing Programs

PURINA BENEFUL HEALTHY SMILE FOOD and TREATS

                Nobody smiles like your dog.  It’s the way he runs to greet you at the door.  Or when his tail wags so hard, he can barely walk straight.  When he’s happy, he smiles with his whole body – and really, is there anything better in the world?  That’s why Beneful has created a line of dental products that not only care for smiles – they help create them!  Introducing NEW Beneful Healthy Smile Dog Food and Treats! Beneful Healthy Smile is a complete and balanced meal for adult dogs with SmileBites and other crunchy kibble.  Beneful Healthy Smile Dental Dog Snacks are available in twists and ridges.  Both food and treats help keep your dog’s teeth clean and his breath fresh.  Two great reasons for you and your dog to smile!  Look for Purina Beneful Healthy Smile Food and Treats in the Pet Aisle!

SUN-MAID YOGURT FLAVORED RAISINS

                Price Chopper is proud to introduce four delicious new Yogurt flavored items from Sun-Maid.

• Strawberry Greek Yogurt Raisins – 100% Natural California Raisins covered with real Strawberry Greek Yogurt
• Cherry Chocolate Yogurt Raisins – 100% Natural California Raisins covered with a creamy White Chocolate-Cherry Yogurt
• Orange Cream Yogurt Mini Snacks – 100% Natural California Raisins covered in Orange Cream and available in a lunch-box size package
• Dark Chocolate Yogurt Raisins 6-pack – 100% California Raisins also available in an “on the go” pack size so you can enjoy them anytime, anywhere

For generations, Sun-Maid has been America’s favorite Dried Fruit because Sun-Maid is committed to bringing you the best nature has to offer.  With Sun-Maid, you get it all – quality, taste, convenience and real fruit goodness. Look for the four new and innovative high-energy snacks bursting with the taste of summer in the Produce Department today!

Written by: Tyler Blance- Produce Merchandising

Cherries are a classic fruit that everyone is familiar with.  When you’re shopping at your local Price Chopper this time of year, chances are you’ll find a freshly-stocked and vibrant cherry display.  I’m here to tell you a little story and give you some information on those cherries. We get our cherries from the Mathison family in Washington at Stemilt Growers- a family that was a pioneer in the cherry industry.  Stemilt is a Native American term that means “coming from the mountains”- Pretty cool!  Last week, a group of teammates from our Produce team took a trip out to visit the folks at Stemilt, located on the beautiful Stemilt Hill in Washington, to take a tour of the operation.  They were very impressed- the Mathisons have been farming the same land since 1893!  Kyle Mathison (pictured in overalls in the group photo) is a 4^th generation cherry farmer whose passion in life is growing cherries.  Kyle’s cherry farming passion helps to create the beautiful, luscious cherries that you can find in your local Price Chopper! On the nutritional end, cherries make a great snack.  Cherries are high in antioxidants and contain melatonin, which helps you maintain optimum brain function.  They’re low in fat and calories, cholesterol and sodium free, and on top of all that: they’re a great source of vitamin C and potassium. So there you have it! Next time you’re journeying through our produce department, you’ll know a little more about those beautiful cherries that catch your eye. There are lots of great recipes for cherries, but today I’d like to offer a simple, delicious way to create the classic cherry pie.  When 80’s hair band Warrant sang that oh-so-catchy “She’s My Cherry Pie,” they may have been referring to this easy and awesome recipe. Written by Jane N. Golub Director In-Store Marketing Programs

FRIENDLY’S PREMIUM ICE CREAM CAKES

     Friendly’s Premium Ice Cream Cakes – now available in the Bakery department at Price Chopper!  Since 1935, Friendly’s has been producing quality premium ice cream products.  Friendly’s Ice Cream Cakes are made with the same rich and creamy ice cream you know and love, only using freshly whipped icing, real vanilla extract, other natural flavors and delicious chocolate crunchies. Stop by the Price Chopper Bakery department today and try any one of ten delicious cake varieties available.  If you haven’t tried Friendly’s Ice Cream Cakes before, you are in for a treat.  From their popular birthday cake varieties to decadent Reese’s PB Cup and Muddle Moose Tracks Ice Cream Cakes to their unique Ice Cream Pizzas, Friendly’s has a cake for any occasion. Pick up one today and make every occasion special with a Friendly’s Ice Cream Cake!

PRINGLES STIX

     Is your mouth ready for a deliciously unique snack with indescribably rich taste baked right in?  Pringles Stix are a playful twist on the original and beloved Pringles crisps.  Pringles Stix make snack time fun thanks to their playful shape, crispy texture and undeniably delicious taste. Try all three crispy, crunchy flavors: Honey Butter, Cheese and Pizza.  Look for Pringles Stix in the Snack aisle. Written by Jane N. Golub Director In-Store Marketing Programs

CEDAR’S ALL NATURAL SALSA

Spice up your taste buds with the new tastes of Cedar’s All Natural Salsa.  Cedar’s All Natural Salsa is authentically made with fresh flavorful hand cut vegetables.  Cedar’s All Natural Salsa comes in two delicious flavors: Medium and Milk.  Cedar’s All Natural Salsa is perfect with any chip – or use to marinate your favorite grilled meats. Cedar’s All Natural Salsas are now available in the Deli Department!

PARTY’TIZERS DIPPIN CHIPS

Party’tizers Dippin Chips are uniquely designed tortilla chips that give you the perfect amount of dip with no mess.  Their all natural recipe starts with US home grown corn and a blend of delicious ingredients such as veggies, beans and grains mixed right in! How the recipe ends is your choice – dip, garnish or just plain snack ‘em.  You’ll love them any way you choose.  Party’tizers Dippin Chips are available in the Deli Department! Written by Jane N. Golub Director In-Store Marketing Programs

AXE SHAMPOO and AXE STYLING

Guys know that when their hair looks good, they feel good!  Introducing NEW Axe Shampoo and Styling.

• NEW Axe Shampoo – daily head scrubs that fight dandruff, grease and grime for fresher, cleaner, more touchable hair.
• NEW Axe Styling – next generation products for the “effortlessly cool” look guys want without the crusty feel of gels.
• Choose from new variants – 3 in 1 Shampoo/Conditioner/Body Wash, Messy Look and Spiked up Tube and Waterless Shampoo Foam.

Look for Axe Shampoo and Axe Styling in the Hair Care aisle!

YO GABBA GABBA JUICE BOXES

                Yo Gabba Gabba has some pretty smart ideas about staying healthy while having fun.  That is why they created Kids 50, a wholesome fruitastic quencher with 50% less sugar and calories than other juice blends. Yo Gabba Gabba helps kids get their daily servings of fruit and veggies.  Kids 50 combines awesome Apple, Carrot and Acerola Berry juices for the nutrients moms love and the yummy-in-tummy taste kids crave with no artificial sweeteners or additives.  Yo Gabba Gabba Juice is sweetened with Stevia, a natural sweetener.  The Gabba people thinks that makes ‘em the perfect refresher! Yo Gabba Gabba comes in four different flavors: Brobee’s Goofy Apple, Muno’s Fruit Punch, Foofa’s Pink Lemonade and Break It Down Berry.  You can find Yo Gabba Gabba in the aseptic Juice Box section!