Written by Jane N. Golub Director In-Store Marketing Programs

New-French-Toast-Crunch-Box-526x700GENERAL MILLS FRENCH TOAST CEREAL

General Mills’ French Toast Crunch Cereal is back!  These popular cereal flavors have been available seasonally in the past, but due to huge public demands, they are now going to be available every day! Available in both Cinnamon and Maple Syrup flavors, each serving contains 15 grams of Whole Grain.  This cereal is a breakfast meal the whole family can enjoy. Start your morning off right with a delicious breakfast of Cinnamon flavored or Maple flavored goodness packed in tiny toast shapes. Look for General Mills French Toast Cereal in the Cereal aisle and try one today!

WELCH’S FARMER’S PICK JUICE- MIXED BERRYwelchs46farmerpickmixberry

Fresh-picked taste is always in season with Farmer’s Pick 100% Juice from Welch’s!  Welch’s is bringing the taste of fresh picked berries to their newest Farmer’s Picked Juice- Mixed Berry!

Farmer’s Pick is a 100% juice that delivers the closest to fresh taste without any artificial ingredients.  Each bottle is made with unfiltered juice, which gives this juice extra body and flavor.  If you enjoy the taste of strawberries, blackberries and blueberries, you will love Farmer’s Pick Mixed Berry Juice!

Look for Welch’s Farmer’s Pick Juice- Mixed Berry in the Juice Aisle!

Written by Jane N. Golub Director In-Store Marketing Programs

mrsts16pierogmozztomatbasMRS. T’s NEW MOZZARELLA, TOMATO & BASIL PIEROGIES

Whether friends swing by for an impromptu visit or you’re craving weeknight dinner, Mrs. T’s NEW Mozzarella, Tomato & Basil Pierogies continue to satisfy all your cravings. Mrs. T’s has combined the delicious tastes of Mozzarella and Parmesan Cheeses, Zesty Tomatoes and Basil with creamy whipped potatoes and stuffed all the yumminess into a pierogy. The latest flavor from Mrs. T’s will satisfy your cravings for good times filled with flavor and conversation.  Try some NEW Mrs. T’s Pierogies Mozzarella, Tomato & Basil Pierogies today! Look for Mrs. T’s New Mozzarella, Tomato & Basil Pierogies in the Frozen aisle – another reason to share some Pierogies today.

TRUVIA BROWN SUGAR BLEND

Product-Detail-IMG_BrownBlendCreating baked goods with fewer calories shouldn’t mean giving up on good taste! New Truvia Brown Sugar Blend combines Truvia Natural Sweetener and brown sugar to bring out the sweetness in your favorite recipes – all with 75% fewer calories from brown sugar – and it’s gluten free! A half cup of Truvia Brown Sugar Blend is equal to 1 cup of brown sugar. With Truvia Brown Sugar Blend, your treats stay scrumptious and retain the same flavor, browning and brown sugar-like texture that the people you bake for expect. Look for Truvia Brown Sugar Blend on the Baking aisle. singlechair-logo Calling all beer lovers!  Kick-off the big-game weekend with 2 exclusive beer sampling events. Stop by the Growler Station in our Bethlehem, Malta, Rte 50 (Saratoga) or Market Bistro stores and enjoy a complimentary tasting from 2 regional breweries. Join us on Saturday (1/31) for an in-store sampling event hosted by our friends at Shmaltz Brewing Co. of Clifton Park. See the Shmaltz Brewing Company events calendar for more details at http://www.shmaltzbrewing.com/HEBREW/calendar.html PLUS join us again on Sunday (2/1) from 11a-3p for an exclusive tasting of the new brew ‘Single Chair’ from Magic Hat of Burlington, VT. The Single Chair Golden Ale is a light, medium bodied golden ale with a heady aroma and a malt forward flavor. Smooth and drinkable, perfectly balanced like nature itself, Single Chair goes down effortlessly! While you’re in-store, be sure to grab a growler for your big game party! We pour eight delicious craft beers to go, straight from the keg. Choose from three sizes – 32oz., 64oz., or our 2-liter container – The Beast!   Not sure what beer will delight your crowd? With our popular Pick 6, you can customize your 6 pack! Mix & match from a fantastic selection of beers; including favorite imports & domestics, to local & craft brews. We hope to see you there! Cheers! Written by Jane N. Golub Director In-Store Marketing Programs

MARZETTI SIMPLY DRESSED SUPER GRAINS BAKED CROUTONS

1850978355039cfPrice Chopper now carries the new Simply Dressed Super Grains Baked Croutons from Marzetti. Made with whole wheat, quinoa, spelt and amaranth, these croutons are available in three flavors – Seasoned, Garlic and Butter and Aged Parmesan. Marzetti Simply Dressed Baked Croutons are packed with Super Grains from around the world.  They begin as fresh baked bread made with a signature blend of non-GMI flour containing quinoa, (traditionally from Bolivia and Peru), amaranth, (which has been enjoyed untouched since the time of the Aztecs), spelt and 100% whole wheat.  They are then baked and seasoned to perfection.   Each crouton is flavorful and crisp, without high fructose corn syrup or artificial flavors or colors.  Just the simple goodness you expect and the taste you love. Enjoy Marzetti Simply Dressed Super Grains Baked Croutons with your favorite Marzetti Simply Dressed or regular salad dressing.  You will find all of these items in the Product Department.

YULU AUSSIE STYLE YOGURTprod_van

A brand new yogurt for health focused consumers looking for better tasting high protein can now be found in the Dairy aisle at Price Chopper! Look for Yulu, the new Australian-style yogurt with all the goodness of Greek Yogurt, but with an irresistibly creamy taste. Yulu is an authentic Australian recipe.  Double smoothed with only clean and simple ingredients featuring all the popular flavors of blueberry, raspberry, strawberry, honey and vanilla bean for you to try and love.  Yulu has more protein than regular yogurt and is both vegetarian and kosher. Look for Yulu Aussie Style Yogurt in the Dairy case. Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets Girl Assisting Mother In Preparing Food At Counter I hear a lot from people these days about getting back to basics, cooking and eating at home more, and reconnecting to families. I love this trend, and hope it becomes the new normal, for the sake of some very important people, our children. I say that because a great number of children are struggling with poor nutrition, particularly being overfed and undernourished. We have some work to do. Children learn almost all of their food skills and practices from their parents. They add those skills up the same as they add the ability to walk, talk, think, play and draw, with different skills gained at different stages of childhood. To help parents develop the food skills their children need, I am sharing some make-it-happen ideas, tested by USDA, to help our children grow strong and healthy. Here they are: Written by Jane N. Golub Director In-Store Marketing Programs

NASOYA TOFUBAKED

tofu-baked-sesameNasoya is demystifying tofu and making it easier than ever for consumers to enjoy the healthful meatless protein at home with Its new TofuBaked.  Research from Nasoya has long identified ease of use as the main challenge in cooking tofu at home. Pre-cooked, marinated and available in two flavorful varieties,  Sesame Ginger and Teriyaki, TofuBaked takes the guesswork out of tofu by providing home cooks with a ready-to-eat way to prepare and serve tofu, without the draining or pressing. Consumers often overlook tofu thinking that it’s difficult to prepare.  Versatile, delicious and ready-to-eat, TofuBaked can be placed atop a salad, added to a vegetable stir fry or can serve at the protein in a sandwich or wrap. Packed with 32g of protein per 8 oz. package, is a cholesterol-free and low saturated fat alternative to meat.  Nasoya TofuBaked, like all Nasoya tofu products, is USDA Certified Organic using Non-GMO soy. Look for Nasoya TofuBaked in the Produce aisle meatless refrigerated case.

NESTLE TOLL HOUSE FROZEN COOKIE DOUGH11418_LRGimg

Nestle Toll House has come to Frozen to provide you with ultra-convenience! 18 individual 1 oz. frozen pieces. Re-sealable stand-up bag. Uses real ingredients like homemade recipes. No Preservatives or Trans Fats – 100% Real Chocolate. In 4 exciting new flavors: Look for Nestle Toll House Frozen Cookie Dough in the Frozen aisle. Written By: Ellie Wilson, MS, RD, CDN Senior Nutritionist, Price Chopper Supermarkets iStock_000009815011_Large My son is in 6th grade, and getting pretty busy. School, Boy Scouts and basketball  two nights per week are keeping us busy. With hectic schedules, it is even more important to start off the day right with a good breakfast. More and more research is connecting breakfast to positive health benefits. The most important meal of the day offers appetite management, better concentration, and weight control, to name a few. The traditional idea of a bowl of cereal being sufficient is also being modified, as we realize that protein must be part of that meal for everyone, children and adults, to really get the best benefit. For children, breakfast is related to better behavior, increased concentration, and better test scores. On the playground and in the gym, breakfast eaters have better energy, and better eye-hand coordination. For adults, the benefits are nearly identical, but used in different settings – better concentration and productivity, as well as less fatigue. Last, breakfast eaters tend to weigh less than breakfast skippers. Adding protein in is key to boosting breakfast – protein helps keep you full, especially when it is combined with whole grain and high fiber. Children need their age plus 5 grams of fiber per day, and adults need 25 – 35 grams per day. This type of breakfast also keeps you satisfied longer, so less hunger pangs in the late morning. Check out the following options and ideas. Written by Jane N. Golub Director In-Store Marketing Programs

BUSH’S NEW CHILI BEANS0000394009169_A

Introducing the enhanced line of BUSH’S Chili Beans!  BUSH’S new Chili Beans are slow-simmered in a sauce with a special blend of chilies, spices, garlic and onions. They include: BUSH’S invites you to visit BushBeans.com for helpful tips, new recipes, meal ideas and the latest BUSH’S happenings.  Stay connected with BUSH’S Beans on Twitter:@BushsBeans, Facebook: Facebook.com/BushsBeans, Pinterest: Pinterest.com/BushsBeans and Instagram: Instagram.com/BushsBeans. Look for BUSH’S New Chili Beans in the Canned Vegetable/Bean aisle.

V8 VEGGIE BLENDS

16748522Introducing delicious blends of vegetables with a touch of fruit from V8.  These healthy beverages are made with 75% juice and 25% pure water for drinks with 1 serving of vegetables and an excellent source of antioxidant vitamins A, C and E. Each 8 oz. serving is 60 calories or less with no sugar or artificial colors, flavors or preservatives added. Look for all of these V8 Veggie Blends in the Juice aisle. Written By: Ellie Wilson, MS, RD, CDN Senior Nutritionist, Price Chopper Supermarkets Ready to Juice New Years’ resolutions, top ten lists, favorite ways to be more healthful – January signals the start of “wellness season” for most of us, and the appearance of many stories and articles that will offer to assist us  all take charge of our health. Not to be outdone, I hope you will find this one to be even more helpful, as my goal is to offer some very specific information you can use as you move through the store. Check out these aids and ideas to help you meet your own goals for better nutrition, feeling good and looking good. A little reminder – Price Chopper was the first supermarket to install the NuVal ®Nutrition Scoring system  in all of our stores, to help our guests easily compare foods and “trade up” to better choices. Choosing foods above the average for the food category can help you be sure you’re doing a great job for your health and for your family. Here are some best practices;
  1. Eat Breakfast – More and more research is showing the power of breakfast to assist with weight loss, improve energy and productivity, and assist with managing hunger over the whole day. It is so important, many schools are offering breakfast for all children, even right in the classrooms, and reaping the benefits of better attendance, better attention, better attitudes and the best “better” – better test scores.
  2. Fruits and Vegetables – more matters! Americans are eating more, but are still not making the recommendations for servings (5-9 servings per day). This may be due to defining what a serving is, so here we go: one serving is ½ cup cooked fruit/vegetable, or 1 cup raw. Try this: 1 medium banana in the morning (= two fruit servings); 1 small salad plus lettuce and tomato on a half sandwich (=1.5 servings of vegetables); 1 medium apple for an afternoon snack (= 2 servings of fruit); 1.5 cups cooked spinach with dinner (=3 servings of vegetables). Total servings = 9.5!
  3. Lean protein for lean bodies – Choose lean meats to reduce intake of saturated fats. Choose seafood with scores over 84 – higher scores in seafood also mean better sources of omega-3’s.
  4. Thinking about whole grains, higher fiber, and lower sodium can really help you throughout the middle of the store. Added sugars also impact the healthfulness of food items. Choosing cereals above a NuVal score of 25 (the average for cereals) is a move in the right direction – higher is better in every category. Choose the average or above in granola bars (22), yogurt (35), bread and rolls (30), and you will automatically be turning up the fiber and whole grains, and lowering the sodium and added sugars in your diet.
Learn more about NuVal scores and averages online at www.PriceChopper.com/Healthandwellness.  At Price Chopper, we are committed to your health and well-being, and we put the best tools in place to make sure you can do that. Happy New (You) Year! Written by Jane N. Golub Director In-Store Marketing Programs

bag_california_pitted_prunesSUN-MAID CALIFORNIA PITTED DRIED PLUMS

Price Chopper has found another high energy and healthy snack food for you and your family – New California Pitted Dried Plums from Sun-Maid. Sun-Maid California Pitted Dried Plums are derived from La Petite d’Argen Plums native to France.  Ripened by the summer sun and dried to perfection, the Plums are bagged at the peak of freshness. Sun-Maid California Dried Plums are a perfect high-energy snack food for people who are looking to optimize their diet by adding more fruit.  Sun-Maid California Dried Plums are packed with anti-oxidants, have zero fat, zero cholesterol and are a premium source of dietary fiber.  Just a quarter cup provides a full serving of fruit. Packaged in a zip-close bag, Sun-Maid California Dried Plums are delicious to eat and easy to pass around as a snack. Look for Sun-Maid California Pitted Plums in the Produce Department.

YUCATAN GUACAMOLEAvocados

There is a superior difference you can taste in every tub of Yucatan Guacamole.  Their homemade guacamole recipe starts with the finest Hass avocados, hand-picked from the world’s richest growing regions.  Yucatan Foods has been committed to make the best tasting guacamole for over 24 years.  However, their passion doesn’t stop at making guacamole.  They are also committed to bettering their consumers’ lives and improving their communities. Yucatan Guacamole has two NEW items that you will love!  The first is their Organic Guacamole, made with hand-scooped Organic Hass avocados for a chunky homemade quality and the finest organic spices and is USDA and GOCA certified organic. The second is their two-ounce single-serve Guacamole cups, made with their award-winning Authentic Guacamole in a convenient on-the-go size.  Yucatan two-ounce single-serve cups are great for guacamole lovers who also crave the convenience of a smaller portion. To learn more, please visit avocado.com Look for Yucatan Organic Guacamole and Yucatan Single-Serve Guacamole Cups in the Dairy aisle.