Written by Jane N. Golub Director In-Store Marketing Programs

DOLE PINEAPPLE DIPPERS

Introducing new Dole Pineapple Dippers! The goodness of Pineapple comes together with the rich indulgent taste of dark chocolate.  Fresh Frozen Pineapple Tidbits are covered in Rich, Decadent Dark Chocolate. Dole Pineapple Dippers come in portion controlled convenient packaging and have only 80 calories per pouch.  Snacking just got sweeter with new Dole Pineapple Dippers.  Simply grab a pouch from your freezer and enjoy anytime. Dole continues to reinvent Frozen Fruit by offering consumers easier ways to incorporate fruit into their diets, with an emphasis on Quality.  Dole has a large variety of other frozen fruit like Wildly Nutritious Blueberries, Ready-Cut Strawberry & Banana, Smoothie Shakers, Banana Dippers and Strawberry Dippers.  Dole is your brand for quality and innovation – they always bring healthy and delicious products to Market.  Indulge in Healthy Goodness! You can find Dole Pineapple Dippers in the Frozen aisle.

FLONASE ALLERGY RELIEF

New FLONASE Allergy Relief outperforms the #1 allergy pill.* Allergies start when you breathe in allergens like pollen or pet dander.  Your body mistakes the allergen for an invader and your immune system responds. Your body’s natural response is to release multiple inflammatory substances that cause your allergy symptoms. FLONASE helps block 6 of your body’s responses to allergic substances – antihistamines stop just 1.** Prescription strength FLONASE is now available without a prescription.  That means the FLONASE you’ll find in the allergy aisle offers the same prescription strength, some 24-hour relief, same adult dosing as the FLONASE you used to get with a prescription. Look for Flonase Allergy Relief in the Allergy aisle. *Total nasal symptoms vs. leading allergy pill ** Mechanism vs. most OTC allergy pills.  FLONASE acts on multiple inflammatory substances (histamine, prostaglandins, cytokines, tryptases, chemokines and leukotrienes).  The exact number and precise mechanism unknown. Written by Jane N. Golub Director In-Store Marketing Programs

OPA by LITEHOUSE SALAD DRESSINGS

Greek yogurt is all the rage these days due to the creamy texture and great health benefits it provides.  Litehouse is delivering these benefits to you and your family by creating OPA, a delicious salad dressing that packs in twice the protein with fewer calories, while still providing the big flavors you expect from Litehouse. How did Litehouse do this?  They utilized the magic of Greek yogurt as a base for OPA by Litehouse dressings!  Available in Blue Cheese, Ranch, Feta Dill, Kalamata Feta and Roasted Pepper, OPA by Litehouse delivers the creamy texture and healthy benefits of Greek yogurt without compromising taste.  Feel great creating delightful meals for your family with OPA by Litehouse dressings, which are made fresh with no preservatives, no MSG and are gluten free! Look for OPA by Litehouse Salad Dressings in the Produce Department.

SIMPLY MASHED

Simply Mashed, now located above the refrigerator dough section in the Dairy case, introduces new flavors:                  Sweet Potato, Sour Cream & Chive, Garlic and Parmesan Peppercorn. Simply Potatoes takes all the work out of preparing mashed potatoes.  They peel, cook and mash the potatoes so you don’t have to.  Their mashed potatoes are made with fresh, never frozen potatoes, butter and a touch of cream so that they taste just like homemade, but without all the work.  With several great flavors to choose from, there’s something for everyone to enjoy. Look for Simply Mashed Potatoes in the Dairy case. Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets At Price Chopper, we love your heart! Eating foods that support heart health is easy at Price Chopper. Our valued guests can use the NuVal “Nutrition Made Easy” scoring system to choose more healthful foods. This score summarizes 30 nutrients into one simple score, from 1 – 100. The higher the score, the better the nutrition in that food. Fruits and Veggies- More Matters For heart health, eating a lot of fruits and vegetables is powerful support – they bring us fiber, vitamins, minerals, and antioxidants. For this reason, fruits and vegetables earn the highest scores in the NuVal Scoring system – over 200 produce items have scores of 100! Seafood Savvy Eat at least 2 servings of fish each week, like salmon or tuna. Those fish contain the most omega-3 fatty acids, which have a proven effect on supporting great heart health. Seafood scores pretty high – salmon can have a NuVal Score of 93! Dairy Delivers 9 Essential Nutrients Choose low-fat or fat-free milk, cheese and yogurt.  Fat free milk has a NuVal score of 100, and some yogurts score as in the 90’s also. Light and lower fat cheeses are the best choices – use the NuVal Score to pick the best one in the flavors that you like. Fats should be cut down, not out.  Choose canola, olive, walnut, sunflower, safflower, soybean, and peanut oils. Saturated and trans fats are very harmful to our heart, and they really lower scores in food items that contain them. NuVal scores for bottled oils are around 19 – they are very high in calories, so a little goes a long way. Focus on Fiber to help with lowering cholesterol. Fiber can “trap” harmful fats and help remove them from our body. You will see high scores in the pastas, breads and cereals that contain more fiber and whole grains – several score in the 80’s and 90’s! Shake the Salt Habit to lower blood pressure and help the heart do its job more efficiently. The NuVal score is lowered in food items that are high in sodium. Check out higher scoring soups, for example – many soups are lower in sodium than they used to be, and also include lean meats and full servings of vegetables – their higher NuVal score will help them stand out in that category! Written by Jane N. Golub Director In-Store Marketing Programs

GENERAL MILLS FRENCH TOAST CEREAL

General Mills’ French Toast Crunch Cereal is back!  These popular cereal flavors have been available seasonally in the past, but due to huge public demands, they are now going to be available every day! Available in both Cinnamon and Maple Syrup flavors, each serving contains 15 grams of Whole Grain.  This cereal is a breakfast meal the whole family can enjoy. Start your morning off right with a delicious breakfast of Cinnamon flavored or Maple flavored goodness packed in tiny toast shapes. Look for General Mills French Toast Cereal in the Cereal aisle and try one today!

WELCH’S FARMER’S PICK JUICE- MIXED BERRY

Fresh-picked taste is always in season with Farmer’s Pick 100% Juice from Welch’s!  Welch’s is bringing the taste of fresh picked berries to their newest Farmer’s Picked Juice- Mixed Berry!

Farmer’s Pick is a 100% juice that delivers the closest to fresh taste without any artificial ingredients.  Each bottle is made with unfiltered juice, which gives this juice extra body and flavor.  If you enjoy the taste of strawberries, blackberries and blueberries, you will love Farmer’s Pick Mixed Berry Juice!

Look for Welch’s Farmer’s Pick Juice- Mixed Berry in the Juice Aisle!

Written by Jane N. Golub Director In-Store Marketing Programs

MRS. T’s NEW MOZZARELLA, TOMATO & BASIL PIEROGIES

Whether friends swing by for an impromptu visit or you’re craving weeknight dinner, Mrs. T’s NEW Mozzarella, Tomato & Basil Pierogies continue to satisfy all your cravings. Mrs. T’s has combined the delicious tastes of Mozzarella and Parmesan Cheeses, Zesty Tomatoes and Basil with creamy whipped potatoes and stuffed all the yumminess into a pierogy. The latest flavor from Mrs. T’s will satisfy your cravings for good times filled with flavor and conversation.  Try some NEW Mrs. T’s Pierogies Mozzarella, Tomato & Basil Pierogies today! Look for Mrs. T’s New Mozzarella, Tomato & Basil Pierogies in the Frozen aisle – another reason to share some Pierogies today.

TRUVIA BROWN SUGAR BLEND

Creating baked goods with fewer calories shouldn’t mean giving up on good taste! New Truvia Brown Sugar Blend combines Truvia Natural Sweetener and brown sugar to bring out the sweetness in your favorite recipes – all with 75% fewer calories from brown sugar – and it’s gluten free! A half cup of Truvia Brown Sugar Blend is equal to 1 cup of brown sugar. With Truvia Brown Sugar Blend, your treats stay scrumptious and retain the same flavor, browning and brown sugar-like texture that the people you bake for expect. Look for Truvia Brown Sugar Blend on the Baking aisle. Calling all beer lovers!  Kick-off the big-game weekend with 2 exclusive beer sampling events. Stop by the Growler Station in our Bethlehem, Malta, Rte 50 (Saratoga) or Market Bistro stores and enjoy a complimentary tasting from 2 regional breweries. Join us on Saturday (1/31) for an in-store sampling event hosted by our friends at Shmaltz Brewing Co. of Clifton Park. See the Shmaltz Brewing Company events calendar for more details at http://www.shmaltzbrewing.com/HEBREW/calendar.html

• Pouring from 1-3pm in our Market Bistro (Latham) and Saratoga (Rte 50) stores
• Pouring from 4-6pm in our Slingerlands & Malta stores

PLUS join us again on Sunday (2/1) from 11a-3p for an exclusive tasting of the new brew ‘Single Chair’ from Magic Hat of Burlington, VT. The Single Chair Golden Ale is a light, medium bodied golden ale with a heady aroma and a malt forward flavor. Smooth and drinkable, perfectly balanced like nature itself, Single Chair goes down effortlessly! While you’re in-store, be sure to grab a growler for your big game party! We pour eight delicious craft beers to go, straight from the keg. Choose from three sizes – 32oz., 64oz., or our 2-liter container – The Beast!   Not sure what beer will delight your crowd? With our popular Pick 6, you can customize your 6 pack! Mix & match from a fantastic selection of beers; including favorite imports & domestics, to local & craft brews. We hope to see you there! Cheers! Written by Jane N. Golub Director In-Store Marketing Programs

MARZETTI SIMPLY DRESSED SUPER GRAINS BAKED CROUTONS

Price Chopper now carries the new Simply Dressed Super Grains Baked Croutons from Marzetti. Made with whole wheat, quinoa, spelt and amaranth, these croutons are available in three flavors – Seasoned, Garlic and Butter and Aged Parmesan. Marzetti Simply Dressed Baked Croutons are packed with Super Grains from around the world.  They begin as fresh baked bread made with a signature blend of non-GMI flour containing quinoa, (traditionally from Bolivia and Peru), amaranth, (which has been enjoyed untouched since the time of the Aztecs), spelt and 100% whole wheat.  They are then baked and seasoned to perfection.   Each crouton is flavorful and crisp, without high fructose corn syrup or artificial flavors or colors.  Just the simple goodness you expect and the taste you love. Enjoy Marzetti Simply Dressed Super Grains Baked Croutons with your favorite Marzetti Simply Dressed or regular salad dressing.  You will find all of these items in the Product Department.

YULU AUSSIE STYLE YOGURT

A brand new yogurt for health focused consumers looking for better tasting high protein can now be found in the Dairy aisle at Price Chopper! Look for Yulu, the new Australian-style yogurt with all the goodness of Greek Yogurt, but with an irresistibly creamy taste. Yulu is an authentic Australian recipe.  Double smoothed with only clean and simple ingredients featuring all the popular flavors of blueberry, raspberry, strawberry, honey and vanilla bean for you to try and love.  Yulu has more protein than regular yogurt and is both vegetarian and kosher. Look for Yulu Aussie Style Yogurt in the Dairy case. Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets I hear a lot from people these days about getting back to basics, cooking and eating at home more, and reconnecting to families. I love this trend, and hope it becomes the new normal, for the sake of some very important people, our children. I say that because a great number of children are struggling with poor nutrition, particularly being overfed and undernourished. We have some work to do. Children learn almost all of their food skills and practices from their parents. They add those skills up the same as they add the ability to walk, talk, think, play and draw, with different skills gained at different stages of childhood. To help parents develop the food skills their children need, I am sharing some make-it-happen ideas, tested by USDA, to help our children grow strong and healthy. Here they are:

• Parents of preschoolers: eat well, and your children will too. They will eat the fruits and vegetables you eat. They can learn basic food preparation by helping you with safe food tasks, picking out some fruits or vegetables when you shop, and having you explain what you are doing as you cook and prepare food. Be persistent with new foods – it takes time and sometimes more than 12 tries with a new food before a child will accept it.
• Parents of elementary school-age children: make it easy for kids to reach for a healthy snack – keep fruits and veggies ready. Use carrots and cut up veggies for snacks after school, and count them as part of their dinner veggies! A great way to ensure kids are getting nutrition that helps them grow and keeps them strong is to have low-fat milk with meals. A nine-nutrient package, low fat milk is a powerhouse, a shortcut to better nutrition, and is an easy way to round out any meal.
• Parents of 8-10 year olds: these kids are growing fast, and are active. Support that activity by helping them snack well, with fruit and yogurt. They need to eat smart to play hard. They can assist with preparing fruits and vegetables, and the more they know how to do that, the more they will do it (so you don’t have to!). Super kids need superfoods!

Written by Jane N. Golub Director In-Store Marketing Programs

NASOYA TOFUBAKED

Nasoya is demystifying tofu and making it easier than ever for consumers to enjoy the healthful meatless protein at home with Its new TofuBaked.  Research from Nasoya has long identified ease of use as the main challenge in cooking tofu at home. Pre-cooked, marinated and available in two flavorful varieties,  Sesame Ginger and Teriyaki, TofuBaked takes the guesswork out of tofu by providing home cooks with a ready-to-eat way to prepare and serve tofu, without the draining or pressing. Consumers often overlook tofu thinking that it’s difficult to prepare.  Versatile, delicious and ready-to-eat, TofuBaked can be placed atop a salad, added to a vegetable stir fry or can serve at the protein in a sandwich or wrap. Packed with 32g of protein per 8 oz. package, is a cholesterol-free and low saturated fat alternative to meat.  Nasoya TofuBaked, like all Nasoya tofu products, is USDA Certified Organic using Non-GMO soy. Look for Nasoya TofuBaked in the Produce aisle meatless refrigerated case.

NESTLE TOLL HOUSE FROZEN COOKIE DOUGH

Nestle Toll House has come to Frozen to provide you with ultra-convenience! 18 individual 1 oz. frozen pieces. Re-sealable stand-up bag. Uses real ingredients like homemade recipes. No Preservatives or Trans Fats – 100% Real Chocolate. In 4 exciting new flavors:

• Chocolate Chip – America’s favorite Chocolate Chip Cookie.
• Peanut Butter Chocolate Chip – Classic peanut butter cookie with milk chocolate morsels.
• Double Chocolate Chip – Rich Chocolate cookie with semi-sweet morsels.
• Oatmeal Raisin – Soft and chewy oatmeal cookie with sweet raisins.

Look for Nestle Toll House Frozen Cookie Dough in the Frozen aisle. Written By: Ellie Wilson, MS, RD, CDN Senior Nutritionist, Price Chopper Supermarkets My son is in 6^th grade, and getting pretty busy. School, Boy Scouts and basketball  two nights per week are keeping us busy. With hectic schedules, it is even more important to start off the day right with a good breakfast. More and more research is connecting breakfast to positive health benefits. The most important meal of the day offers appetite management, better concentration, and weight control, to name a few. The traditional idea of a bowl of cereal being sufficient is also being modified, as we realize that protein must be part of that meal for everyone, children and adults, to really get the best benefit. For children, breakfast is related to better behavior, increased concentration, and better test scores. On the playground and in the gym, breakfast eaters have better energy, and better eye-hand coordination. For adults, the benefits are nearly identical, but used in different settings – better concentration and productivity, as well as less fatigue. Last, breakfast eaters tend to weigh less than breakfast skippers. Adding protein in is key to boosting breakfast – protein helps keep you full, especially when it is combined with whole grain and high fiber. Children need their age plus 5 grams of fiber per day, and adults need 25 – 35 grams per day. This type of breakfast also keeps you satisfied longer, so less hunger pangs in the late morning. Check out the following options and ideas.

• One cup Price Chopper Greek yogurt (vanilla), with ¼ cup low fat, high fiber granola – include a few walnuts or almonds for additional protein and heart-healthy fat. Vanilla or plain have low or no added sugar, and Greek yogurt is higher in protein than regular yogurt. Add a quarter cup of berries – fresh or frozen with no added sugar.
• Cheerios and low fat milk, a 4 oz yogurt, and a small banana.
• Egg sandwich with one slice of Canadian bacon on whole wheat or multi-grain English muffin or bread with at least 5 grams of fiber in the bread serving. FYI – eggs can be eaten most days by most people – research has demonstrated that daily egg intake does not increase cholesterol levels in most individuals.
• Be a little non-traditional – whole wheat thin crust pizza – for breakfast!
• Double-fiber wheat toast and lean ham – with mustard for a fast sandwich on the go!
• Breakfast pancake taco – from the Kids Cooking Club – pancake with vanilla Greek yogurt or cream cheese/yogurt blend (see the recipe at PriceChopper.com), sliced strawberries or whole blueberries folded in the middle. We made them Sunday, and enjoyed a great start to our day!