Written by Jane N. Golub Director In-Store Marketing Programs  

NEUTROGENA VISIBLY EVEN BB CREAM LIGHT/MEDIUM SPF 30 1.7oz. 

Introducing Neutrogena Visibly Even BB Cream Light/Medium SPF 30 1.7oz.  Clinically proven to significantly smooth and even skin tone resulting in a fresh healthy look that makes makeup optional. This product is proven to brighten skin, minimize the look of freckles and dark spots while protecting against damaging UV rays for a flawless even looking skin.  The exclusive sustained action of this product works to continuously renew the look of skin throughout the day, helping to diminish the look of dark spots while smoothing wrinkles fast. This high potency formula absorbs quickly into skin to deliver the highest concentration of essential soy complex and Broad Spectrum SPF 30.  Consumers comment that they love when their skin looks smooth, even and radiant, without the use of makeup, which can look dull and uneven and doesn’t provide the natural glow that their skin used to have. Look for Neutrogena Visibly Even BB Cream Light/Medium SPF 30 1.7oz. in the Skin Care aisle.  

PALM BREEZE SPARKLING ALCOHOL SPRITZ 

  If sunny is just a state of mind, it’s one best shared with your girlfriends. When your girls share that state of mind, you can make any day a getaway.  But no getaway is    complete without a taste of the tropics.  Introducing new Palm Breeze Tropical Alcohol Spritz – a      new sparkling, refreshing and unexpected way to go from every day to vacay. Available in two crisp refreshingly light flavors – Ruby Red Citrus and Pineapple Mandarin    Orange – Palm Breeze Tropical Alcohol Spritz is perfect for good times anywhere – no matter if you’re poolside catching some sun, in the backyard or sharing movie night with your girls on the couch. AVB:      4.5%   Available year-round in 6-pack 12 oz. cans.  Look for Palm Breeze Sparkling Alcohol Spritz on the Beer aisle and Vacay Every Day. Good things come to those who wait…don’t drink until you’re 21.  Palm Breeze Sparkling Alcohol Spritz is a premium malt beverage with natural flavors and certified colors.  

Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets

BLACK HORSE FARM, COXSACKIE, NY

We have had a very cold and snowy winter, and Black Horse Farm has been quiet, but not completely buttoned up. I caught up with Lloyd while he was on vacation in Puerto Rico – his daughters are home getting the ball rolling in the greenhouses. Seed and varieties of vegetables that will be planted this year were chosen back in December. They also expect to ramp up planting and production this year of vegetables – some capacity issues last year had them dialed back, but they have plans to go bigger this year. Again, great news that vegetable growers are ramping up to increase production – makes my dietitian heart pretty happy! But it is still early days – the cabbage is seeded, and the tomatoes were seeded on the 12^th, right behind them. Check out the picture of the cabbage seedlings in the greenhouse – that is a lot of cole slaw! I will be visiting Black Horse Farm at the end of April, I can’t wait to see how things are moving along as we inch forward with this chilly start to spring. FUN FACT:   “Top grower – New York State farms grow the second largest crop of cabbage in the United States – 434 million pounds in 2012!” | Sharing stories from our Price Chopper Family to yours.// // // // Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets I don’t think anyone would doubt that farmers have very busy lives. Last fall, I visited a number of the farmers that work with us at Price Chopper. They all carved time out to spend with me and show me some of what they do. As you might expect, they all described pretty long days – there is only so much time in the growing season, and so many things to do to keep a farm successful. I also asked them all about vacation, and winter was unanimously the time they used to take trips and attend conferences. My bigger question was, what farm business happens over the winter that helps them successfully transition from season to season? Brian Reeves of Reeves Farm outlined some of the work they do. Winter is down time, and the pace is very different. December brings work on taxes, and reviewing farm systems like drip irrigation, and machine needs, as they look to close out the last year and prepare for next. With that in mind, Reeves Farm has ordered a new corn planter, which will arrive in the spring. December also brings seed catalogs, and planning the tried and true crops and the new varieties for next season. In the late fall, when all of the winter squash was finally harvested, they found themselves with a bumper crop. Storage was a huge issue – they have enormous bins they use for pumpkin and squash, and they can move them around with various farm machines. They were storing the bins everywhere – it was pretty tight. This wasn’t the first year they found themselves short on storage, but they decided it was going to be the last year. It can only be good news when we learn farmers are expanding their capacity to grow and manage a bigger crop, especially our vegetable farmers. Check out the new packing barn annex they are adding on the original building – it is huge! It is a big step for a farm to take on a project like this – the last time they built was in 1992. You can see, when they go, they go big, because they are not going to be building again for a long time. Vacation plans for trips to warmer climates are on the horizon. We will check back in with Brian and his family as the weather warms up a little, so we can get an inside view of the energy of spring. Meantime, stay warm and enjoy our winter crop of squash and apples – find a great recipe here! Written by Jane N. Golub Director In-Store Marketing Programs  

CAT’S PRIDE FRESH & LIGHT ULTIMATE CARE 

 Cat’s Pride Fresh & Light Ultimate Care is the ultimate lightweight litter that’s up to 50% lighter, provides 10 day odor control, rock hard clumping and is 99.9% dust free. Unlike other lightweight litters that use ineffective fillers like paper or wood, Fresh & Light Ultimate Care has no fillers and delivers pure performance.  It quickly absorbs and eliminates odors to keep homes smelling fresh and clean.  Its 99.9% dust free formula means less dusty residue and tracking – making cleanup a breeze. Fresh & Light Ultimate Care is available in both Scented and Unscented Hypoallergenic multi-cat formulas and comes in easy to carry 12 lb. jugs.  It’s truly Light Done Right! Look for Cat’s Pride Fresh & Light Ultimate Care in the Pet aisle.  

FARMRICH CHICKEN WINGS and BITES

 Everybody loves wings!  But wouldn’t it be better if you could enjoy your favorite wings without ordering out?

 Now you can enjoy the flavor of classic Buffalo or tangy BBQ style Chicken Wings and Bites from FarmRich!  Crispy breaded chicken wings create a snack that’s perfect for every occasion from game day to family night.  And they’re ready in no time – so you’ll wonder why you ever went out for wings before. Look for FarmRich Buffalo Style Breaded Chicken Wings and BBQ Style Boneless Chicken Bites in the Frozen aisle.     Written by Jane N. Golub Director In-Store Marketing Programs

QLEARQUIL

From the makers of NyQuil and DayQuil comes QlearQuil, a family of over-the-counter medications for the occasional allergy sufferer. Approximately 50 million Americans suffer from nasal allergies.  However, not all of these people experience allergies every day.  Occasional allergy sufferers often experience symptoms that can vary by time of year, week or even day, which is where QlearQuil comes in.  QlearQuil offers a family of over-the-counter medications that treat specific sinus and allergy symptoms when a consumer needs them. The QlearQuil family includes All-Day and All-Night 24-Hour Allergy Relief, Nighttime Allergy Relief, Daytime Sinus & Congestion, Nighttime Sinus & Congestion and a 12-Hour Nasal Decongestant Moisturizing Spray.  The entire lineup offers powerfully effective relief from common allergy symptoms, such as runny nose, sneezing, itchy, watery eyes, itching of the nose and throat, sinus pressure and congestion. Look for QlearQuil in the Respiratory aisle.

UNCLE BEN’S FLAVORED GRAINS

What’s for dinner tonight?  The same old recipe prepared the same old way?  Even if it’s one of your family’s favorite meals, don’t you wish there was an easy way to freshen it up with some exciting new flavors? Now there is!  Introducing UNCLE BEN’S Flavored Grains.  These unique mixes of sophisticated grains make it easy to change up your dinner routine, whether you use them as a side dish or in your family’s favorite recipes.  Price Chopper is proud to bring you two varieties that cook to perfection in just 25 minutes. UNCLE BEN’S Basmati Medley Savory Herb is a unique blend of basmati rice, orzo and wild rice. UNCLE BEN’S Brown Rice & Quinoa Roasted Red Pepper features the healthy goodness of brown rice and two types of whole grain quinoa.  They both cook to perfection in just 25 minutes! Look for UNCLE BEN’S Flavored Grains in the Rice Aisle. Written by Jane N. Golub Director In-Store Marketing Programs

fairlife

fairlife ultra-filtered milk has 50% more protein, 30% more calcium and 50% less sugar than ordinary milk and it’s lactose free! How they do it is simple!  Their milk flows through soft filters to concentrate the natural goodness, like protein and calcium, and filter out the sugars.  That allows them to bottle only delicious nutrient-rich, good-for-you milk with a powerful combination of protein and calcium. Believe in better® milk and try some today!  Look for fairlife in the Dairy aisle.

STONEFIRE NAAN CRISPS

The team at fgf Brands spent years perfecting the authentic recipe for their Stonefire Naan Flatbread.  That same quest for authenticity drove the creation of their Stonefire Naan Crisps.  It took over two years of experimentation and Research and Development to make this unique product a reality. Now the rich and authentic flavor of Stonefire Naan is available in a light crunchy snack.  Flame baked, using no artificial preservatives, Stonefire Naan Crisps are a versatile snack paired with your favorite toppings or enjoyed plain – right out of the bag.  They’re perfect for bite sized appetizers and entertaining or snacking anytime. Available in four flavors – Original, Everything, Garlic Parmesan and Tandoori Spice.  At only 120 calories per serving, they’re the perfect better for you snack. Look for Stonefire Naan Crisps in the Deli Department. Whether you’re having a St. Patrick’s Day gathering or you just want to celebrate the day with some cultural food, we have the perfect Irish cheeses available for you!  Try any of the varieties below and save on Kerrygold products with an e-Coupon! All Kerrygold products are imported from Ireland and made from milk of grass-fed cows that graze the lush green pastures. The Skellig variety is a true sweet cheddar- full flavor throughout, it’s savory and has a sweet almost butterscotch undertone.  Perfect for cheeseboards, pairing with your favorite red wine or cooking with it! The classic Dubliner is the perfect combination of parmesean and cheddar….sharp, sweet and nutty!  The Blarney Castle variety is a true historic cheese.  It’s produced using the same hills and streams from over 600 years ago.  It’s very similar to a gouda, mild and creamy and offering your palet a rich flavor throughout.  Enjoy with grapes or with a beautiful fruity white wine. The Kerrygold swiss is sweet and nutts, full of flavor and enjoyment with every bite!  Last but not least, the cheddar reserve is intense and far from the norm.  It’s aged for 2 years and still its flavor is rich and smooth.

Written by Kevin Schulke

Category Manager of Beer, Wine and Salty Snacks The routine has been relentless and unmistakable…..it began 5 months ago and it has droned on, first there was the cold…then the snow…then even more cold and even deeper snow…..it has gone on and on and on. But wait what is that upon our horizon? It is coming soon and it is St Patrick’s Day, it is a warming beacon near the end of a long, hard winters run now let’s get ready for some fun.  First the list; Corned Beef, check; potatoes, carrots, cabbage, check; Beer, no….let’s do this correctly please, Irish Beer, DOUBLE CHECK! Let me list some selections to help you make your choice. Written by Jane N. Golub Director In-Store Marketing Programs

CASARO FAMILY OF CHEESE

Carrying on the same family traditions and methods that have been used for decades, Casaro Cheesemakers are true artisans, handcrafting the highest quality Italian specialty cheese since 1929.  Their milk comes  to them fresh daily from local farmers who produce the highest quality milk needed to make their Gold Quality Italian Cheeses.  Each cheese is ALL NATURAL, GLUTEN FREE and made from rBST free milk. Look in the Dairy aisle for 8 oz. wedges of Asiago, Parmesan, Romano and Fontina Chunks.  For the consumer looking for their cheese ready to use, you will find 5 oz. cups of Grated Parmesan, Shredded Romano and Shredded 4 Cheese Blend. Also enjoy Casaro’s Fresh Mozzarella, produced locally in Schenectady, New York – 8 oz Balls and 16 oz. Logs are handcrafted from local milk only a few hours after milking.  This delicate mild-flavored cheese is made to order so the result is a clean milky flavor with a porcelain white appearance.

CLEAN SHOT BLEACH TABLETS

The Bleach aisle is about to get a NEW and Better Way To Bleach! Clean Shot provides all the great qualities of liquid bleach, but now in a convenient tablet that is easier and safer!  Simply toss a power packed Clean Shot Bleach Tablet in your washing machine to dissolve stubborn stains and brighten whites. One little bottle of Clean Shot can clean as much as a gallon of liquid bleach.  Three fresh scents leave your laundry smelling great too. Clean Shot can also be used around the house for everyday cleaning.  Drop a couple of tablets into the bowl for a clean and disinfected toilet.  Use Clean Shot in your HE washer to get rid of that musty smell or simply dissolve one tablet in a gallon bucket of water for basic bleach cleaning. Use Clean Shot for a better way to bleach!