Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets Italy has passionate food traditions, many of them specific to a region and originating centuries ago. Such is the case with San Pellegrino mineral water – obtained from a natural spring in the town of San Pellegrino, the naturally effervescent mineral water has been bottled by residents for over 600 years. In 1899, that morphed into a business to bottle and distribute the water, which is the same company today. Time marched on, and flavors were added to the natural soda, beginning in 1932 with orange juice (Aranciata orangeade). The flavors expanded the line over the years, including the very popular grapefruit and blood orange varieties. In between a juice and a soda, they are great refreshers, a nice surprise in cocktails, and can be a way to offer children something special to drink at holidays. Cheese is a world of heritage, flavor and tradition in Italy. We have some truly premium Italian cheeses such as Sottocenere, a sheep’s milk cheese that follows a Venetian preservation tradition of aging under ash. Slivers of black truffles are embedded through Sottocenere, and the ash is mixed with spices, such as nutmeg, cloves, anise, and cinnamon, which subtly convey their flavors as well. You can also enjoy Pecorino Ginepro, a hard artisan cheese with a fruity/salty/savory flavor that comes from the juniper berries and balsamic vinegar it is submerged in while aging. The cheese is white with a burgundy rind, a beautiful and delicious addition to your table.  Taralli crackers will remind you of a cross between a bagel and a pretzel. It can be sweet or savory, and comes in different sizes. Serve them all together on a tray with fresh grapes, olives, and dried apricots or cherries – a lovely tapas sampling of Mediterranean flavors. Make everything special when you share premium Butter of Parma – easy to swap into any recipe, it can elevate any meal. Then, gelato, traditional Italian ice cream, crowns our celebration of Italian foods with a wonderful finish. Lower fat than American ice cream, it is slow churned, denser and has a more intense flavor. The balance of sugar and water in gelato ensures it never completely freezes – it is meant to have a creamy texture between hard frozen and soft serve ice creams. Gelato comes in a wonderful variety of unique flavors. Enjoy it year-round as a treat that can truly transport you – Vive Italia! Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets There are many voices highlighting different diet strategies, but none of them is as time tested, delicious and now highly proven to offer the best any diet can offer – exciting, appetizing fare that results in substantially better health for most people. Enter the Mediterranean diet, a food heritage and cuisine that emphasizes extra virgin olive oil, fruits and vegetables, seafood and nuts, along with red wine, as mainstays. Pasta, crusty breads and beans round out the Mediterranean foundation. We carry a great variety of imported Italian foods, including Price Chopper and international brands, and many of them are highlighted during our Italian celebration starting on October 11th.  They offer an authentic link to the flavors and foods of the Mediterranean. Extra virgin olive oil is darker green in color, and can vary in flavor from sweet to peppery. The darker color means there are more polyphenols and antioxidants, which contribute to the flavor elements and healthfulness of the oil. Great for cooking at lower temperatures, and for adding cold to salads and bread dips, extra virgin olive oil should be a staple in your pantry. The best study showed that up to 4 tablespoons of olive oil per day helped protect from high cholesterol, high blood pressure and stroke. San Marzano tomatoes are a particular heirloom variety of tomatoes originating from the small Italian town of San Marzano sul Sarno, and have been grown since the 1700’s, when they were brought back from Peru. They have a strong, sweet taste and lower acidity than Roma’s, and make a wonderful sauce. They are so unique, they are certified by the Italian government. Lycopene, an antioxidant that also lends its red color to tomatoes, is more easily absorbed from cooked tomatoes, so these items are rich sources. Check out the Price Chopper and Cento brand canned tomatoes, great for sauces and salsa’s. DeLallo brand began offering authentic Italian foods door to door in the 1940’s. Their pepperoncini and giardinera are wonderful – spice up cole slaw with thin slices of pepperoncini, or add it to a sandwich mixed with shredded lettuce. Giardinera is a jarred vegetable salad with cauliflower and carrots in a spicy vinegar, comes in mild and hot varieties, and is a savory, convenient vegetable side salad for lunch or dinner.  Cento brand has brought over 1,000 authentic, premium Italian foods to the United States for over 40 years, and flavor makers like anchovy, clam juice and marinated artichokes are all highlighted this week. Put it all together with fresh seafood (October is National Seafood Month) and you will enjoy the best the Mediterranean diet has to offer! An easy, delicious dinner can include your choice of fresh white fish (1 pound) like cod or haddock, broiled. Combine Price Chopper canned San Marzano tomatoes (28 oz.),  in a sauce pan with two tablespoons each of dried basil and oregano, two cloves of minced garlic, and one anchovy filet, brought to a boil, then simmer and reduce until slightly thickened (about 15 minutes).  Be sure the filet has dissolved into the sauce. Serve over the white fish, with a side of al dente pasta and a green salad with olives. Serves 3-4. You can also try our Create, Take and Bake fresh seafood meals at the seafood counter. Welcome to the Mediterranean! Written by Molly Zingler, New York Apple Association With so many great-tasting apple varieties available this time of year, it is possible to snack on a different flavor every day for weeks – if not months!  New York growers produce more apple varieties than any other state, so when you’ve had your fill of fresh fruit then start baking with them. You turned off your oven for the summer, so now that fall is here let’s ease back into baking gently. First, here are our tips to lay the foundation – crust, if you will – for the best baking experience:

• Make the right choice: All apple varieties are not created equally. Choose varieties that are recommended for baking. Which means never choosing Red Delicious.
• Make the hard choice: Select apples that are firm to the touch and aren’t bruised. Handle them gently to prevent blemishes.
• Just say no to the fruit bowl: Refrigerated apples last much longer than room-temperature ones.
• Pucker up to prevent browning: To keep apple slices and dices from browning before baking, bathe them in a mixture of half lemon juice, half water – or 100 percent apple juice fortified with vitamin C. (Lemon juice = citric acid = vitamin C.)
• Get mixed up: When making a pie, crisp, slump, betty, crumble, or any other baked goodie that calls for sliced or diced apples, use a blend of sweet and tart apple varieties for balanced flavor.
• Dress for success: Most of the apple’s health benefits are in the peel, so leave it on.

Now let’s bake something! The pinnacle of baking with apples is the two-crust apple pie, but that can also be daunting for many bakers. If you don’t feel ready to tackle a two-cruster, start with a crostada. This rustic, free-form pastry tastes just as good as its more formal cousin.  We’ve made it even easier by calling for a ready-made crust. When you’re ready to move up to a two-crust pie, find that recipe (and many others) at www.nyapplecountry.com/recipes. For our advice on which varieties are best for baking, visit www.nyapplecountry.com/apple-country-useage-chart. Apple Walnut Crostada

• 1 refrigerated/ready−made piecrust
• cooking spray
• 6 or 7 baking apples, peeled, cored, and sliced
• 1/2 cup brown sugar
• 1/3 cup chopped walnuts
• 1/4 cup all−purpose flour
• dash of vanilla extract
• 2 Tbsp. butter, cut into pieces

Preheat oven to 350 degrees. Coat a baking sheet with cooking spray and set aside. Place apple slices, sugar, walnuts, flour and vanilla extract in a large mixing bowl and toss well.  Transfer piecrust to baking sheet. Spoon apple mixture into center of piecrust and fold up sides of pastry to capture apples and juices. Dot with butter. Bake for 45 to 50 minutes or until crust is golden brown. Serves 8. Nutrition Info: Each serving contains 320 calories, 51 g carbohydrate, (4 g fiber), 2 g protein, 14 g fat, (5 g saturated fat), 10 mg cholesterol, and 125 mg sodium. Photo credit: U.S. Apple Association, www.usapple.org. About Molly Zingler Molly comes by her apple props honestly. In addition to being marketing director for New York Apple Association, she grew up in New York Apple Country and recently married a New York state apple grower. About New York Apple Association, Inc. A nonprofit agricultural trade association based in Fishers, N.Y., NYAA represents the state’s commercial apple growers. The association supports profitable growing and marketing of New York apples through increasing demand for apples and apple products, representing the industry at state and federal levels, and serving as the primary information source on New York apple-related matters. For more information, visit www.nyapplecountry.com. Written by Tyler Blance, Marketing Program Coordinator – Local It’s fall harvest season in the northeast, and we’re celebrating homegrown at our Clifton Park Shoppers World Market 32! Saturday, October 24^th starting at 10am, we’ll be hosting Homegrown Harvest Day, a day-long sampling event featuring products and appearances from local producers in the area. Harvest Day comes at a time when many of our Northeast farmers are preparing for a well-deserved rest from the hectic growing season, but it also comes at a time when folks are starting to prepare for the holiday season and spending time with family. Our local producers are part of our Price Chopper – Market 32 family, so we’re holding Homegrown Harvest Day in part to celebrate their partnership with us as we help people feed and care for themselves and their families. On the 24^th, we’ll be featuring a variety of local producers, beginning first with our friends at Death Wish Coffee. These guys are from Round Lake, NY and brew “the world’s strongest coffee”. They’re in the running to win a commercial during football’s big game this year; visit their website here to vote for them! We’ll also have other producers from the area in-house at Shoppers World Market 32, including David Pede from Pede Bros pasta, Dave Shaul from Shaul Farms and Phyllis Underwood from Shushan Valley Hydro Farm. Come meet your Northeast producers, chat with them and sample the products they make and grow for you! Supporting local is something we’ve always held a lot of importance to as a brand, whether it be supporting local community events and charities, supporting a local cider mill, Christmas tree farm, maple syrup producer or bakery. We’ll be hosting homegrown-focused sampling events in other stores in the future—stay tuned as we round up the local crowd in other parts of the Northeast! Written by Jane N. Golub Director In-Store Marketing Programs October 11, 2015

JIMMY DEAN PREMIUM BACON

Start your day off right with the delicious taste of Hickory and Applewood Smoked Jimmy Dean Premium Bacon. For over forty years, families continue to enjoy the great taste of Jimmy Dean products.  From breakfast sandwiches to breakfast bowls, the brand continues to help people start their day right.  As Jimmy Dean said in their first company slogan, “Have a good breakfast, have a good day.” Jimmy Dean Premium Bacon is now available in two flavors, Hickory Smoked and Applewood Smoked.  Both flavors deliver great taste and consistent quality that you have come to expect from the Jimmy Dean brand. Create an elevated bacon experience with a slightly thicker slice and bolder smoke flavor.  Find Jimmy Dean Premium Bacon in the refrigerated Bacon section of the Meat Department.

MID’S PASTA SAUCE

Mid’s Pasta Sauce is wonderfully crafted in small batches and open kettles to create the freshest, best tasting pasta sauce.  The sauces are simmered for 4 hours to achieve an undeniable homemade taste. Mid’s in a Sicilian recipe, which means it is thicker and slightly sweeter than most sauces. Additionally, Mid’s buys fresh sausage and beef and adds 12 oz. per jar! Available in four delicious varieties:    Meat, Tomato Basil, Italian Sausage, Meatless

Great taste – great value!  Look for Mid’s Pasta Sauce in the Pasta Sauce aisle.

Written by Sara Lilkas, Marketing Intern  When people ask about my favorite foods my first instinct is to choose apples. But when I say apples I do not only mean the delicious fruit, I’m also including the multitude of apple flavored baked goods, ciders, and the association they have with fall. Growing up in Upstate New York aka Apple Country, I would probably be considered a social pariah if apples were not high on my list of favorite foods. I couldn’t even tell you why I like apples so much since each variety has its own distinct flavor. If I had to pick my favorite varieties they would have to be golden delicious, granny smith, and honeycrisp (so you can see my taste go from very sweet to very tart.) The real reason that I have apples on my mind is the weather is beginning to cool down so in addition to pulling out the scarves and boots, apples will begin to pop up everywhere again (which is fantastic.) What’s even more fantastic is the amount of apples available from local growers. Even though New York State may be known for apples, I have recently learned they are actually grown throughout the Northeastern United States. There are tons of orchards throughout the Northeast and many of them are still family owned and run. Price Chopper works hard to find the best tasting apples from local growers located in various parts of New York, Connecticut, and Vermont (and that’s only including a few of the growers they purchase from.) In this search for the best apples Price Chopper has developed long term relationships with many growers including Sunrise Orchards in Vermont (20 years!) Sunrise Orchards and Roger’s Orchards in Connecticut take great pride in how their apples are grown. Both orchards are certified as Eco Apples™ and have to adhere to strict growing practices in order to receive this certification. The program focuses on the quality of the soil the apples are grown on, and keeping beneficial insects within the environment. As part of this process having as much information about what is going on in the orchard and the plants surrounding the area is essential. By monitoring insect populations, growing conditions, and other factors that are important to the growing process growers can determine whether it is necessary to treat against any unwanted fungus or pest that may be harmful to the apple crop. The Eco Apple™ certification is not given out to every orchard, every year. In order to receive the certification the orchards have to undergo a review by the IPM Institute of North America, to ensure that the growing conditions have been upheld for the year. As I mentioned earlier I really love ciders. Every once in a while I may indulge in a hard cider (my favorite is Woodchuck!), but the typical nonalcoholic fare is my true favorite. There is nothing better than a beautiful fall day with a glass of apple cider. I’ve recently been experimenting with warming apple cider for those days when the first fingers of winter reach into the air. I’ve found warming up apple cider and adding a pinch of cinnamon does the trick! When it comes to apple baking I love the classics. There is nothing better in my mind then a warm slice of apple pie (or a whole apple pie whatever floats your boat). My best friend has recently been trying to teach me how to bake and we decided to start big with the pie. We used this recipe for an apple pie from scratch, but a pre-made or gluten free crust could easily be substituted! How do you enjoy apples in the fall? Share your apple creations on Instagram with #PriceChopper and #Market32! Written by Jane N. Golub Director In-Store Marketing Programs

ARNOLD HEATHFULL BREADS

Arnold Healthfull bread varieties – Flax & Sunflower, Nuts & Seeds and Steel Cut Oats & Honey – are premium breads full of better-for-you ingredients. Healthfull breads are 80 calories per serving and made with 100% whole grains. These three varieties are a good source of fiber and contain no high fructose corn syrup, artificial colors, flavors or preservatives.  Healthfull breads are heart healthy and contain 0g trans-fat. For more information, visit:          www.loveyourbread.com/healthfull Look for Arnold Healthfull Breads in the Bread aisle.

KODIAK CAKES FLAPJACKS, POWER CAKES and SUPER FOODS

It’s an important phrase “Breakfast is the most important meal of the day.”  Kodiak Cakes has set out to make breakfast not only easier, but healthier too! Why is it easier and healthier?  Kodiak Cakes are all natural, whole grain products that have no preservatives, added fat or cholesterol (an ingredient list full of ingredients you can actually read!) and all you do is add water.  It is the perfect way to start your day off right! Kodiak Cakes has three different mixes for you to choose from – Oat and Honey, Power Cakes (packed with 14g of protein per serving) and Superfoods (filled with chia seeds, quinoa, flax, oats and wheat). The wait is over – a healthy pancake and waffle mix that tastes great too!  Make breakfast a priority.  Pick up a box in the Pancake aisle today! Written by Jerry Golub, CEO  What do the following TV shows have in common?

• The Fosters
• Gilmore Girls
• New Girl
• Modern Family
• Black-ish
• Two and a Half Men

The answer is that they all depict a version of the American family in today’s world.  Whether multi-generational, single parent, mixed race, alternative lifestyle, or even what many would consider the “traditional” American family, the make-up of the family structure in the United States is much different than it was thirty years ago.  In short, we’ve evolved well beyond “Ozzie and Harriet” or “Leave It to Beaver”, to a society where families are defined much more diversely than ever before. When we speak about our higher purpose of helping people feed and care for themselves and their families, we think of families in the broadest sense.  A great example of this is the customer who told us he shops at one of our stores for a volunteer fire department.  He is preparing meals for a group of individuals who bond like family.  In fact, we want to be there for our customers and their families, however they are defined. One thing is clear, however: no matter how you may define your family, having meals together brings you closer.  For families with children, there are many studies that document the benefits of having regular family meals, including an increased parent-child connection, higher scholastic performance, and a lower incidence of substance abuse, among others.  Food certainly nurtures the body, but the opportunity enjoy it with the people who you care about most can also nurture the soul! That’s why we support National Family Meals Month with our annual September ‘Family Mealtimes Matter’ program, which provides tips, recipes and nutritional guidance that encourages families to enjoy one more meal together each week.  This program is our way highlighting the many benefits of family meals.  Sure, it’s also good for our business, but it goes well beyond that.  In today’s chaotic world, it’s always good to know that there are people who are there for you, and vice versa.  Spending time with the ones we love helps us to remember what’s truly important in our lives, doesn’t it? Musical Inspiration: Crosby, Stills and Nash got it right with this song—with our actions, we are truly guiding the next generation. Written by Sara Lilkas, Marketing Intern  October has always been one of my favorite months. Fall is now in full swing, the days are getting chiller, the leaves are changing, and there are two more beers to try at Price Chopper and Market 32! There’s a great line up with a different tasting event each weekend in October! So make sure your growlers are empty! You won’t want to miss out on any of these brews! First up is a Capitol Region favorite, Nine Pin Cider. Brewed in Albany, NY Nine Pin selects all of their apples from orchards in the Capital Region and Hudson Valley area. Nine Pin will be featured at the following locations on the 2^nd and 3^rd of October at these locations: October 2^nd, 2015 4-7pm

• Market 32 in Wilton, NY
• Market Bistro in Latham, NY
• Market 32 in Clifton Park, NY

October 3^rd, 2015 4-7pm

• Price Chopper in Bethlehem, NY
• Price Chopper in Malta, NY
• Price Chopper on Route 50 in Saratoga Springs, NY

On October 9^th and 10^th we will be featuring the Peroni Brewery from Italy and has been in existence since 1846. The original recipe is still used to this day and is features fruity and floral notes. Peroni will be featured at tastings at the following locations: October 9^th, 2015 5-7pm

• Price Chopper on Route 50 in Saratoga Springs, NY
• Market 32 in Clifton Park, NY
• Market 32 in Wilton, NY

October 10^th, 2015 2-4pm

• Market Bistro in Latham, NY
• Price Chopper in Malta, NY
• Price Chopper in Bethlehem, NY

Peak Organic Brewing Company is next to be on tap. Brewed in Maine, their IPA is brewed with three different varieties of hops that provide citrus and floral notes instead of the bittering hops typically found in IPAs. To try Pale Organic Brewing Company’s IPA stop by one of the following stores: October 15^th, 2015

• 2:30-4:30 pm Market 32 in Wilton, NY
• 5-7 pm Price Chopper in Saratoga Springs, NY

October 16^th, 2015

• 2:30-4:30 pm Price Chopper in Malta, NY
• 5-7 pm Market 32 in Clifton Park, NY

October 18^th, 2015

• 11 am- 2 pm Market Bistro in Latham, NY
• 2:30-4:30 pm Price Chopper in Bethlehem, NY

Ommegang Is back with their first ever American-style IPA! Currently the Nirvana IPA is only available in New York, New Jersey, and Connecticut and we have a special tasting for one day only! Stop by the stores listed below to try this brew which is produced at Ommegang’s sister brewery in Kanas City, October 17^th, 2015

• 1-3 pm Market 32 in Clifton Park, NY, Market 32 in Wilton, NY, and Market Bistro in Latham, NY
• 3-5 pm Price Choppers in Malta, Saratoga Springs, and Bethleham, NY

Now you can’t have beer tastings in October without at least one pumpkin beer. This month’s pumpkin variety is brought to you by Magic Hat featuring Wilhelm Scream. Wilhelm Scream includes pumpkin, cinnamon, and caramel malts to feature all the best of what fall has to offer. Try it October 23^rd and 24^th at these locations: October 23^rd, 2015 4-6pm

• Price Chopper in Malta, NY
• Price Chopper on Route 50 in Saratoga Springs, NY
• Price Chopper in Bethlehem, NY

October 24^th, 2015 11am-2pm

• Market 32 in Clifton Park, NY
• Market Bistro in Latham, NY
• Market 32 in Wilton, NY

Follow Price Chopper and Market 32 on Twitter for the dates and times of tastings later this month! Written by Jane N. Golub Director In-Store Marketing Programs

NON-DROWSY ALLEGRA GELCAPS

Non-Drowsy Allegra Gelcaps give you noticeable relief of your worst allergy symptoms even when pollen is off the charts*!  Allegra Gelcaps start to work in just one hour and stay strong for a full 24 hours.  Allegra Gelcaps work on indoor and outdoor allergies to relieve sneezing, runny nose, itchy nose or throat and itchy watery eyes.  Allegra Gelcaps – Nothing’s Faster.  Nothing’s Stronger.** Look for Non-Drowsy Allegra Gelcaps in the Allergy Aisle. *In controlled environment studies using pollen deemed high by the national allergy bureau. **Among OTC branded oral antihistamines. Use only as directed.

CLOROX CONTROL BLEACH TABLETS and CRYSTALS

Introducing new Clorox Control Bleach in two new forms….Crystals and Tablets. The Clorox Bleach Crystals are extra versatile.  You can customize the amount used, perfect for cleaning and laundry and are available in two scents, regular and fresh meadow. The Clorox Bleach Tablets are extra convenient.  Tablets are a premeasured dosage, just measure and go.  They are perfect for laundry and come in two sizes – 12 count and 34 count. Both of these new Clorox Control Bleach products are easier to use, won’t spill or splash and offer compact packaging that is easy to carry and store in your home. These brand new Clorox Control Bleach Crystals and Tablets can be found in the Laundry aisle.