Written by Jerry Golub, CEO Jerry_jam What do the following TV shows have in common? The answer is that they all depict a version of the American family in today’s world.  Whether multi-generational, single parent, mixed race, alternative lifestyle, or even what many would consider the “traditional” American family, the make-up of the family structure in the United States is much different than it was thirty years ago.  In short, we’ve evolved well beyond “Ozzie and Harriet” or “Leave It to Beaver”, to a society where families are defined much more diversely than ever before. When we speak about our higher purpose of helping people feed and care for themselves and their families, we think of families in the broadest sense.  A great example of this is the customer who told us he shops at one of our stores for a volunteer fire department.  He is preparing meals for a group of individuals who bond like family.  In fact, we want to be there for our customers and their families, however they are defined. One thing is clear, however: no matter how you may define your family, having meals together brings you closer.  For families with children, there are many studies that document the benefits of having regular family meals, including an increased parent-child connection, higher scholastic performance, and a lower incidence of substance abuse, among others.  Food certainly nurtures the body, but the opportunity enjoy it with the people who you care about most can also nurture the soul! That’s why we support National Family Meals Month with our annual September ‘Family Mealtimes Matter’ program, which provides tips, recipes and nutritional guidance that encourages families to enjoy one more meal together each week.  This program is our way highlighting the many benefits of family meals.  Sure, it’s also good for our business, but it goes well beyond that.  In today’s chaotic world, it’s always good to know that there are people who are there for you, and vice versa.  Spending time with the ones we love helps us to remember what’s truly important in our lives, doesn’t it? Musical Inspiration: Crosby, Stills and Nash got it right with this song—with our actions, we are truly guiding the next generation. Written by Sara Lilkas, Marketing Intern  October has always been one of my favorite months. Fall is now in full swing, the days are getting chiller, the leaves are changing, and there are two more beers to try at Price Chopper and Market 32! There’s a great line up with a different tasting event each weekend in October! So make sure your growlers are empty! You won’t want to miss out on any of these brews! First up is a Capitol Region favorite, Nine Pin Cider. Brewed in Albany, NY Nine Pin selects all of their apples from orchards in the Capital Region and Hudson Valley area. Nine Pin will be featured at the following locations on the 2nd and 3rd of October at these locations: October 2nd, 2015 4-7pm October 3rd, 2015 4-7pm On October 9th and 10th we will be featuring the Peroni Brewery from Italy and has been in existence since 1846. The original recipe is still used to this day and is features fruity and floral notes. Peroni will be featured at tastings at the following locations: October 9th, Peroni_Logo2015 5-7pm October 10th, 2015 2-4pm Peak Organic Brewing Company is next to be on tap. Brewed in Maine, their IPA is brewed with three different varieties of hops that provide citrus and floral notes instead of the bittering hops typically found in IPAs. To try Pale Organic Brewing Company’s IPA stop by one of the following stores: October 15th, 2015 October 16th, 2015download October 18th, 2015 brewery-ommegang-85412382 Ommegang Is back with their first ever American-style IPA! Currently the Nirvana IPA is only available in New York, New Jersey, and Connecticut and we have a special tasting for one day only! Stop by the stores listed below to try this brew which is produced at Ommegang’s sister brewery in Kanas City, October 17th, 2015 Magic-Hat-Wilhelm-Scream-Pumpkin-Ale Now you can’t have beer tastings in October without at least one pumpkin beer. This month’s pumpkin variety is brought to you by Magic Hat featuring Wilhelm Scream. Wilhelm Scream includes pumpkin, cinnamon, and caramel malts to feature all the best of what fall has to offer. Try it October 23rd and 24th at these locations: October 23rd, 2015 4-6pm October 24th, 2015 11am-2pm Follow Price Chopper and Market 32 on Twitter for the dates and times of tastings later this month! Written by Jane N. Golub Director In-Store Marketing Programs

Allegra Non Drowsy gelcapsNON-DROWSY ALLEGRA GELCAPS

Non-Drowsy Allegra Gelcaps give you noticeable relief of your worst allergy symptoms even when pollen is off the charts*!  Allegra Gelcaps start to work in just one hour and stay strong for a full 24 hours.  Allegra Gelcaps work on indoor and outdoor allergies to relieve sneezing, runny nose, itchy nose or throat and itchy watery eyes.  Allegra Gelcaps – Nothing’s Faster.  Nothing’s Stronger.** Look for Non-Drowsy Allegra Gelcaps in the Allergy Aisle. *In controlled environment studies using pollen deemed high by the national allergy bureau. **Among OTC branded oral antihistamines. Use only as directed.

Clorox crystals _tabletsCLOROX CONTROL BLEACH TABLETS and CRYSTALS

Introducing new Clorox Control Bleach in two new forms….Crystals and Tablets. The Clorox Bleach Crystals are extra versatile.  You can customize the amount used, perfect for cleaning and laundry and are available in two scents, regular and fresh meadow. The Clorox Bleach Tablets are extra convenient.  Tablets are a premeasured dosage, just measure and go.  They are perfect for laundry and come in two sizes – 12 count and 34 count. Both of these new Clorox Control Bleach products are easier to use, won’t spill or splash and offer compact packaging that is easy to carry and store in your home. These brand new Clorox Control Bleach Crystals and Tablets can be found in the Laundry aisle. Written by Jane N. Golub Director In-Store Marketing Programs

KAHIKI STEAM & SERVE MEALSKahiki StirFresh 9.6.15

Kahikify your dinner with frozen Asian food’s first ever steam-in-a-bag meal! Try Kahiki’s new Chicken Lo Mein and Chicken Fried Rice, featuring all natural white meat chicken and a vegetable medley tossed with savory Asian seasonings.  Best of all, you have dinner in under 10 minutes with no dirty wok to clean.  Simply grab your chopsticks and dig in! Find a Kahikified store near you at Kahiki.com. Want to become a Kahikian?  Sign up for Kahiki’s monthly newsletter and print a $2-off coupon good for any Kahiki product.  You’ll also receive ninja cooking tips, easy weeknight recipes, lessons from the Okinawa Diet, a birthday surprise and more exclusive offers.  Join the Kahiki family today at Kahiki.com. Look for Kahiki meals in the Frozen aisle.

WEWALKA REFRIGERATED DOUGHWewalka

Discover European bakery taste, made easy with Wewalka Refrigerated Dough on parchment paper!  The European dough company, Wewalka, has recently introduced four new refrigerated dough products to the U.S. market and they are now available at Price Chopper. Wewalka products are prepared with high-quality ingredients and contain no artificial colors, no bleached or bromated flour, no hydrogenated oil, no high-fructose corn syrup and no GMOs.  Packaged with a parchment paper liner, these products give consumers a new, more convenient way to make European bakery style creations right in their own kitchens. The new lineup includes: Wewalka Authentic Puff Pastry Dough Wewalka Large Croissant Rolls Dough Wewalka Bistro Style Pizza Dough Wewalka Family Style Pizza Dough Look for Wewalka products in the Dairy aisle. Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets

Though the days are still warm, the nights are getting chilly, and sunset is earlier – fall is approaching! We have wonderful fall squash tumbling into the stores – pie pumpkins, acorn, butternut – they are so delicious! Cut and peeled in our produce department, you can enjoy them braised, roasted or stewed in less than half an hour. Squash does have tough skin – but there are a lot of easy ways to get around that.
  1. Embrace it – Slice, scoop out seeds, and roast, steam or bake in the skin.
  2. Microwave it – slice off the top and bottom, microwave for 3-4 minutes, and easily peel the skin off with a vegetable peeler. (Skin really just slips off, and you have also shortened your cooking time with this method!)
  3. Buy it peeled and cut from our produce department – it can be cooked quickly and added in to your weekday crunch time menus. Season with some ginger or cinnamon, and you have a wonderful side.
Farmer Mary Lou Zimmerman chops butternut squash into large cubes, and seasons with olive oil, pepper, garlic powder and salt. Roast on an oiled sheet pan at 400 degrees F for 25 minutes. This is a great side to Balsamic Honey Chicken Skewers, made with Ken’s Lite Balsamic dressing. Get the squash in the oven, and prepare and grill the chicken skewers, and enjoy your dinner 30 minutes later. This one is a great choice for company too, and takes advantage of the lovely peppers and onions that are also fresh in the stores. Check the blog for more of our farmer’s recipes – we have a lot more to share! Balsamic Honey Chicken Skewers IngredientsBalsamic chix skewers 1 lb. boneless, skinless chicken breast cut into 2″ cubes ½ cup Ken’s® Lite Balsamic Dressing ½ cup honey 12 cherry tomatoes 1 onion, quartered 1 yellow pepper cut into 2″ pieces Directions Combine Ken’s® Lite Balsamic Vinaigrette Dressing and Honey and set aside. Thread chicken, tomato, onion and pepper onto skewers that have been soaked in water for about ½ hour. Brush skewers with olive oil and sprinkle with salt and pepper. Lightly oil hot grill rack, then grill kebabs, covered, turning occasionally, until chicken is just cooked through, 4 to 6 minutes. Baste chicken with Balsamic and Honey for the last 3 minutes of grilling. Written by Sara Lilkas, Marketing Intern  Rosh Hashanah, which means “Head of the Year” in Hebrew, is the beginning of the Jewish year will be observed September 13th through September 15th. Rosh Hashanah is one of the two High Holy Days in the Jewish religion (the other being Yom Kippur) and there are many traditions and rituals that take place during the holiday. As with every major Jewish holiday, women and girls light candles on each evening of Rosh Hashanah and recite the Jewish blessing Leshanah tovah tikateiv veteichateim, “May you be inscribed and sealed for a good year.” One Rosh Hashanah tradition involving food is to eat apples dipped in honey to represent a sweet New Year and round challah bread to represent the cyclical nature of a year. Raisins or apples are also sometimes added to the challah bread to represent the sweetness of a new year in addition to the apples dipped in honey. iStock_000013879490_MediumDifferent families have different traditions surrounding the holiday that have been passed down throughout the years. After the traditional apples dipped in honey and challah bread are shared there are many different foods prepared for the Rosh Hashanah celebration. Main dishes can vary depending on what your guests enjoy. Some families enjoy chicken dishes, while others may have a more traditional brisket. Side dishes can vary from matzo balls and other traditional foods (Gefilte Fish anyone?), to other dishes that complement your main dish. There’s often roasted vegetables such as carrots and potatoes, but tart foods are generally avoided on this holiday with an emphasis on sweet flavors. As with the apples dipped in honey, sweet flavors are represented throughout the dinner to symbolize the desire for good things in the upcoming year.  One of those sweet side dishes you will see featured in most Rosh Hashanah dinners are tzimmes. There are many different variations of this dish, but they are all delicious! If you aren’t sure where to start with your tzimmes here is an easy recipe to follow! Apples often appear on the dessert menu during the Rosh Hashanah holiday both because of their symbolic significance and because apples often taste sweeter in the fall. There can be everything from apple cakes, pies, or tarts! It ultimately depends on what your family likes to eat. A fun idea is to have people bring different deserts so there is variety, but it also relieves some of the pressure off the host or hostess to prepare a fabulous meal. For more Rosh Hashanah dinner inspiration check out our Pinterest board! We wish all of our customers observing Rosh Hashanah a Happy New Year! L’shanah Tovah! Written by Jane N. Golub Director In-Store Marketing Programs

ATKINS STONE FIRED PIZZAS

Atkins stone fried pizza

Don’t have time to cook?  In just a few minutes you could be enjoying delicious Atkins Frozen Stone Fired Pizza. Mouth-watering frozen pizza for weight loss tame your cravings to help you lose weight.  Atkins Frozen Entrees and Pizzas are a great way to learn the basics of Low-Carb eating, in a simple, convenient and delicious way. Add a simple side salad or extra serving of vegetables to ensure you meet your daily vegetable net carb goals! Try an Atkins Stone Fired Pizza today made with premium ingredients like pepperoni, Italian sausage and bacon with shredded cheese and a zesty garlic pizza sauce on an artisanal stone fired crust. Look for Atkins Stone Fired Pizzas in the Frozen aisle.

vitatop energy loavesVITATOPS and ENERGYLOAVES from VITALICIOUS

You’ll love “vital and delicious” Vita Tops and EnergyLoaves from Vitalicious.  Loaded with whole grains, fiber and protein, these products are ideal for breakfast or snacking on the go.  Vitalicious products are made without preservatives or artificial coloring, fully baked and flash frozen to deliver that freshly baked taste any time. Vita Top flavors include Wild Blueberry, Chocolate Chip, Deep Chocolate and Chocolate Peanut Butter Chip.  Try America’s #1 frozen muffin brand in extra-fudgy and decadent Deep Chocolate to satisfy your chocolate cravings, delicious Wild Blueberry, with twice the antioxidants of regular blueberries and the sinfully-delicious American classics, Chocolate Chip and Chocolate Peanut Butter Chip. Vitalicious EnergyLoaves are available in Banana Nut and Apple Cinnamon Crumb.  With combined benefits of protein, fiber and B vitamins in each EnergyLoaf, you get nutritious, sustained energy that makes you feel fuller for longer than less nutrient-dense food.  Individually wrapped and ideal for breakfast or anytime snack on-the-go. Look for Vita Tops and EnergyLoaves from Vitalicious in the Frozen aisle. Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets We have been getting great produce from our local farmer partners, and the sweet corn has been outstanding! We have plenty, and will continue to showcase it in stores. Our Produce department is very innovative, and they have worked out some wonderful regional partnerships with our farmers. Several farms across our six states help bring local produce together from smaller farms. This ensures the freshest corn and produce from local farms gets to local stores at its peak, and also that we are getting the highest quality, best tasting local produce to our communities. Our farmers have shared that they love this system – when they had to deliver to multiple stores themselves, they had to do it at night, after a long, hot day of farming. Now they can add back some of that travel time into their busy schedules. Win for you, our guests, win for the farmer and win for the produce team. It’s hot, and we know you want to grill if you have to cook. From Heather Eckhardt at Kinderhook Creek Farm in Stephenstown, NY, a great method for grilling corn is outlined here. We also have a delicious kabob recipe from Hillshire Farm – full of fresh veggies, they are easy eats on a hot summer night. grilling corn Recipe adapted from Hillshire Farms Zesty Italian Sausage Kabobs 4 servings, 1 ½ kabobs per serving 1 pkg. Hillshire Farms Lite Smoked Sausage or Turkey Kielbasa 2 ears sweet corn, husked and cleaned, broken into thirds 3 small red potatoes, halved 1 green bell pepper, cut into 1 ½ inch pieces 6 cherry tomatoes 2 small zucchini or summer squash, cut into 1 inch slices 6 large fresh mushrooms 1 cup Italian salad dressing 1 clove garlic, minced Combine salad dressing and garlic, set aside. Boil corn and potatoes for 5 minutes, until barely tender, drain. Slice sausage into one inch slices – thread sausage and vegetables on 6 skewers. Brush dressing on kabobs. Grill over medium heat for 8-10 minutes, turning often and basting generously. Enjoy! Corn grilling secrets from sweet corn farmers, Heather and Larry Eckhardt Pull the husks down and remove all of the silk. Soak in water for one hour. Drain, pull the husk back up and tie the top with a strip of husk or twine. Place ears on a grill over hot coals or low flame, and roast slowly for 20-25 minutes. Written by Jane N. Golub Director In-Store Marketing Programs

MILK-BONE GOOD MORNING DAILY VITAMIN TREATS

Introducing the NEW Milk-Bone Good Morning Daily Vitamin Treats! Tastes like a treat – works like a Vitamin. New Milk-Bone Good Morning Daily Vitamin Treats provide dogs with a specially formulated blend of nutrients that are not found in most dog foods. Available in the following varieties:Milk-Bone-Dog-Treats vitamins -Total Wellness -Healthy Joints -Healthy Aging Look for Milk-Bone Good Morning Daily Vitamin Treats in the Pet Aisle

CHEERIOS – NOW GLUTEN FREE

At General Mills, they believe Cheerios should be enjoyed by everyone.  Currently, 1% of the population is celiac and as much as 30% of the population is avoiding gluten.  They felt it was important for them to remove gluten from Cheerios so that these large groups could enjoy Cheerios too. General Mills also wants what matters to go into their products and by removing stray wheat, rye and barley, they are delivering a more pure version of Cheerios.cheerios gluten free So, this Fall, Yellow Box Cheerios, Honey Nut Cheerios, MultiGrain Cheerios, Apple Cinnamon Cheerios and Frosted Cheerios will all be going gluten-free.  Just look for the special seal. As a dedicated Gluten-Free facility, General Mills has created a process that allows them to remove the wheat, rye and barley from the oats they purchase, making Cheerios gluten-free. Best of all, all Cheerios flavors will have the same great taste that they have always had! Look for Gluten-Free Cheerios in the Cereal aisle. Written by Sara Lilkas, Marketing Intern  Happy September Everyone! Summer may be coming to an end, but the silver lining here is all of the seasonal fall beers are being released! We’ve got an awesome line up coming to our growler stations and we are happy to announce the tasting schedule for September! This month we will be featuring the Shipyard Pumpkinhead, Brown’s Oatmeal Stout, Founders Breakfast Stout, and Dogfish Pumpkin ale! We hope to see you at all the tastings and let us know which brew is your favorite! shipyard Shipyard Brewing Co. Pumpkinhead browns Brown’s Brewing Co. Oatmeal Stout founders Founders Brewing Co. Breakfast Stout Dogfish-Head-logo Dogfish Head Pumpkin Ale As always please enjoy responsibly, cheers!