Written by Jane N. Golub Director In-Store Marketing Programs March 13, 2016

ZEST FRUITBOOST REVITALIZING SHOWER GELS

BOOST the power of your shower with the new Zest Fruitboost Revitalizing Shower Gels! The luscious Very Berry, Citrus Splash and Peach Mango scents are 2X concentrated so they’re boosted with more fragrance and lather, providing more value for you!  Each Zest boost shower gelsFruitboost 10 oz. tube lasts up to 40 showers!  Your shower will be bursting with fresh, fruity aroma and the thicker, concentrated gel clings to skin better and longer than other body washes that go down the drain.  Plus, Zest Fruitboost helps reveal beautiful glowing skin with moisturizers and anti-oxidant Vitamin C! The bright shiny tubes with a convenient flip-top cap are easy to use at home or slip into your gym or travel bag.  Zest Fruitboost is a terrific value, so you can try all three invigorating scents! Look for Zest Fruitboost in the Personal Wash Section with the Bar Soap, Body Wash and Liquid Hand Soap and start your day feeling Zestfully Clean!

READY PAC SALAD BOWLS

Ready Pac Bistro Bowl Salads are the perfect meal solution to your busy day – with on-the-go convenience and fewer than 300 calories.  Inspired by restaurant flavors, constructed with high quality products and completed with savory toppings, these salads have it all! Try all 6 tasty varieties:Ready pac salad bowls Chef Salad:          Crispy Iceberg Lettuce, Ranch Dressing, Smoked Turkey Breast, Smoked Ham and Swiss Cheese Chicken Caesar Salad:     Romaine Lettuce, White Chicken, Light Caesar Dressing and Shredded Cheese Santa Fe Style Salad:        Romaine Lettuce, Salsa Ranch Dressing, White Chicken, Fire Roasted Corn, Four Cheese Blend and Tortilla Chips Turkey and Bacon Cobb Salad:    Iceberg and Romaine Lettuce, Bleu Cheese Dressing, Smoked Turkey Breast, Hard Boiled Egg and Bacon Greek Feta Salad:             Iceberg and Romaine Lettuce, Kalamata Olives, Feta Cheese, White Meat Chicken and Lemon Vinaigrette Sesame Miso Salad:         Cabbage and Romaine Lettuce, Celery, Carrots, White Meat Chicken, Roasted Edamame, Sliced Almonds and Roasted Sunflower Seeds with Wonton Strips and a Sesame Ginger Miso Dressing Look for all 6 tasty Ready Pac Salad Bowl varieties in the Produce Department.     Written by Jane N. Golub Director In-Store Marketing Programs April 24, 2016

STARBUCKS FRENCH ROAST – 20 oz.

Intense & Smoky

Kosher for Passover

The Story of French Roast:  Muted with oil, the tumbling beans become eerily silent.Starbucks French Roast 20oz A master roaster watches, knowing that if he pushes them a second too long, they’ll burst into flame.  White smoke hangs down as the glistening beans turn ebony.  This is French Roast and you can’t roast it darker. Straightforward, light-bodied with low acidity and immensely popular since 1971, Starbuck’s darkest roast is adored for its intense smokiness. The Starbucks Roast:  Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor.  Starbucks classifies their coffees in three roast profiles, so finding your favorite is easy – Dark, Full-Bodied and Bold Ingredients:        100% Arabica Coffee Look for Starbucks French Roast – 20 oz. in the Beverage aisle.

STARBUCKS VIA ITALIAN ROAST BLACK

  Why Buy?  Roasty and Sweet, Dark Roast Coffee, Full-Bodied & Bold, Kosher Made with the same high-quality 100% Arabic beans Starbucks uses in their stores. Starbucks VIA Instant delivers rich delicious flavor you’ll love. Expertly crafted to bring out sweetness and intensity, Italian Roast – Starbuck’sStarbucks VIA Italian dark roast quintessential Dark roast has deep, full bodied flavor and notes of caramelized sugar. 100% Arabica instant and micro-ground coffee. Ingredients:        Instant and Micro-ground coffee Look for Starbucks VIA Italian Roast Black in the Beverage aisle Ellie Wilson, MS, RDN Senior Nutritionist Extraordinary Italian Taste Logo We continue to explore the regions of Italy and their heritage of delicious, artisan foods with some new treasures. The ingredients are simple and can be used in so many ways – start by sharing a selection of cheeses, such as pressed Raschera, named for Lake Raschera in the Cuneo region. It is mild, salty and savory, pairing well with bread and wine. Include some olives, warmed with lemon zest and rosemary, and nibble the Toketti flatbread or Taralli, boiled pretzel-like crackers from Puglia. For balance, add creamy Montasio cheese, from the Friuli-Venezia Giulia region. Fontana Prosciutto di Parma – delicate, savory ham made with a time-honored process, dresses up sliced fresh melon, a classic combination to complete a warm presentation for friends. untitled.png Continuing on our springtime journey, fresh Rana pastas, or Rummo pasta, crafted by master pasta makers in business since 1846, are a delicate foundation on which to build layers of flavors for wonderful meals. Velvety Mutti tomato purees, sun-ripened cherry tomatoes, and authentic pizza sauce are the products of care and innovation, from seed to table, by four generations and 100 years of tradition, and can take your family sauce and pizza recipes to a new level. Speaking of innovation, busy cooks can cut pasta cooking time in half with Racconto Bella Terra Rapido pasta, which is cooked until the water is absorbed – no rinsing or need for an extra pot. Try it with Racconto Kale and Sriracha Pesto, a new twist on a savory favorite, adding it right to the pasta pot. Sweet and chili peppers combine with olive oil for a quick sauce option, or a zingy addition to seafood, chicken – even a grilled (Italian) cheese sandwich! Urbani dry mushrooms, soaked in milk and warm water to awaken aroma, can be sautéed or added to risotto, or chopped and added to the Cucina & Amore Grains and Beans. Decorate your table and your salad with a beautiful double bottle of Romeo and Guilietta Olive Oil and Balsamic vinegar. This would also make a great gift. There’s more to explore and enjoy – tour the store and discover more Authentic Italian products that bring the Extraordinary Italian Taste to your table! Re-knowned Italian Director Silvio Muccino created this short film celebrating Italy’s bounty and the unique Italian know how  transforming simple ingredients into Extraordinary Products. [wpvideo p3JTQ7T0]     Written by Ben’s Sugar Shack, Temple NH It’s the 2016 Maple season! Even with the odd weather patterns that the Northeast has experienced this year, here at Ben’s Sugar Shack in Temple, NH we’ve seen a great return in the crop. Although this is hard work each year with long hours, little sleep and busy schedules, it’s all worth it when we hear from our customers how much they’re enjoying our maple syrup and products. Ben Logo 2 (2)We’re both proud and honored to be a part of Price Chopper’s homegrown network, producing and offering a wide range of our award-winning, 100% Pure New England maple products for you. Just as with Price Chopper, we aim to not only bring the finest products to our customers, but to truly be a part of every community that we are present in. Since the beginning, we have strived to bring our customers and retail partners, such as our friends at Price Chopper, a line of 100% pure maple products that truly stand out from the crowd. When did this commitment start?  Owner Ben Fisk’s passion for making maple syrup started when he was 5 years old, visiting a maple sugar house on a field trip in preschool. It was from that point on that he knew he was going to make syrup. After coming home from school, Ben immediately told his dad all about his experience and ideas. The very next day, he and his father got started and created their own homemade evaporator and hung only 13 sap buckets. Although that first year they only produced less than a gallon of syrup, within ten years, at age 15, Ben won the Maple Producers Carlisle Trophy for the Best Syrup in New Hampshire! Now, at age 27, Ben’s operation has grown to include two sugar houses, a wide variety of pure maple products, and a customer-focused staff. Whether you are looking for 100% Pure Maple Syrup, Maple Candy, Maple Cream, Maple Sugar, or even Maple Cotton Candy, we have that delicious something that you are searching for. If you’re in the area, come visit us for free tours and samples, every Saturday and Sunday from 10am to 5pm through April 12th! Ben’s Sugar Shack 83 Webster HWY Temple, NH 03084 (603) 924-3111 www.bensmaplesyrup.com Thank you for supporting local producers like us by shopping at Price Chopper, and enjoy our maple products that have been – Tapped Just For You! Ben’s Sugar Shack delivers to select stores in New Hampshire and Massachusetts. To check out more of our local maple producers like Ben’s Sugar Shack, visit pricechopper.com/local-maple.   Written by Sara Lilkas, Marketing Intern Get your growlers ready! The April tasting schedule features brewers from around the country and we will be featuring everything from fruity IPAs to tasty stouts.  First up is local favorite Davidson Brother’s Brewing Company with their IPA. The bestselling ale at the brewpub in Glens Falls, NY this medium bodied bitter beer, is has a dry finish and a hoppy aroma. Try Davidson Brother’s IPA Friday April 1st, 2016   Saturday April 2nd, 2016     Next up is a favorite out of Boston, Samuel Adams! They are getting you ready for summer, with a sampling of their Summer Ale! An American wheat ale with hints of lemon, it will get you primed for any summer barbeque! Try Samuel Adams Summer Ale:SamuelAdamsLogo-575 Friday April 8th, 2016     Saturday April 9th, 2016     There are many different methods of brewing beer, one method that seems to be increasing in popularity is, beer aged in bourbon barrels.  Which brings us to the next craft beer being featured in the month of April, Founder’s Kentucky Breakfast Stout (KBS) which is aged in a bourbon barrel for a year before it makes its way to be bottled. An imperial stout with plenty of coffee and chocolate flavors the KBS is sure to please. Try Founder’s KBS: foundersFriday April 15th, 2016     Saturday April 16th, 2016     The fourth brewery being featured this month is The Brooklyn Brewery out of you guessed it Brooklyn, NY. The Brooklyn Brewery is featuring their Brooklyn Summer, an English Pale Ale that is light and refreshing. A summer ale that is light and refreshing that pairs great with seafood and salads! Try Brooklyn Summer Ale: Friday April 22nd, 2016     Saturday April 23rd, 2016     The last tasting for the month of is April 21st Amendment Brewery from San Francisco, CA with their Hell or High Watermelon Wheat. Brewed with real watermelon the Hell or High Watermelon Wheat is a crisp, dry, and refreshing summer ale. 21st Amendment Try 21st Amendment Brewery’s Hell or High Watermelon Wheat: Friday April 29th, 2016     Saturday April 30th, 2016     We hope you enjoy the April line-up and it gets you ready for a relaxing summer full of grilling! Please enjoy responsibly.   Written by Sara Lilkas, Marketing Intern St. Patrick’s Day is here!I used to think that the arrival of the green themed holiday meant that spring was finally here and it was my first excuse to start wearing flip flops. I would go to the store every year and buy a new pair of green flip flops just for this occasion. However, my flip flop wearing dreams were shattered throughout the years with unpredictable weather, most notably the ice storm two years ago in March. I had to use a mallet to get into my frozen car. Regardless of the weather, St. Patrick’s still brings many of us outside for the first time in months after a long winter (this past year’s mild winter may be the exception to the rule) for outdoor parades and activities. To get ready for St. Patrick’s Day, there are a few steps to take. First you have to find your green clothing, it’s rare to see anyone wearing anything, but the color green on March 17th.  The second is to plan how you will be celebrating the holiday. As I previously mentioned parades are a popular way to celebrate St. Patrick’s Day, but I usually prefer to host a St. Patrick’s day dinner party, either on or around the holiday (I’m not one to host in the middle of the week.) I love Irish food. I am always a fan of a hearty stew and basically anything made from potatoes. For St. Patrick’s Day dinner would not be complete without some interpretation of corn beef and cabbage. One of the simplest ways to make this St. Patrick’s Day classic is with iStock_000022107212_Mediumthe slow cooker. We have a few different recipes to choose from our Pinterest board as well as some nontraditional takes on the dish. The board also features a variety of side dishes and desserts that make for a very festive St. Patrick’s Day celebration. My personal favorites are the Traditional Irish Potato Pancakes, Irish Spiked Brownies, and Surprise inside St. Paddy’s Day cupcakes.   As with most holidays, decorating my house for the holiday is one of my favorite activities. For St. Patrick’s Day I tend to keep it simple. A decorating scheme using burlap, muted greens, white, and a touch of gold is perfect not only for St. Patrick’s Day, but many of the pieces could be reused for spring or Easter (as long as they are not covered in shamrocks and yes some of your decorations have to have shamrocks for St. Patrick’s Day!)  And don’t forget the kids! Keeping the little ones entertained can be a challenge, but there are a ton of fun craft and activities themed around St. Patrick’s Day! Many of the crafts are great pieces of art that can be then used to decorate the home! Everyone have a safe and Happy St. Patrick’s Day! Written by Jane N. Golub Director In-Store Marketing Programs March 6, 2016

DANNON LIGHT & FIT GREEK CRUNCH

Introducing the new Light & Fit Greek Crunch by Dannon.  It’s your favorite Light & Fit Greek flavors with fun, indulgent mix-ins that keep you coming back for more!Dannon L&F Greek Crunch.png With only 130 calories, it is the perfect snack for a busy mom, an afternoon snack for the kids or even an after dinner dessert for the entire family!  Make sure you try all four delicious flavors: Strawberry Cheesecake, Coconut Chocolate Bliss, Caramel Fudge Pretzel and Key Lime Pie.  Which will be your favorite?  The Strawberry Cheesecake flavor that is paired with luxurious white chocolate and the perfect graham cracker crunch?  Or maybe you will love the sweet and salty delight of Caramel Fudge Pretzel.  Dannon has paired their delicious salted caramel Greek Nonfat Yogurt with pieces of fudge covered pretzels for an irresistibly crunchy new treat.  Only one way to find out!

Find all four delicious flavors of Dannon Light & Fit Greek Crunch in thee Yogurt section of the Dairy aisle.

MRS. T’s GARLIC PARMESAN PIEROGIES

A NEW flavor brought to you by Mrs. T’s Pierogies.Mrs t When kickn’ back with friends to catch up on your latest shows or craving an awesome dinner, Mrs. T’s NEW Garlic and Parmesan Pierogies is sure to hit the spot. Mrs. T’s has combined Savory Garlic and Parmesan Cheese with creamy whipped potatoes to deliver a truly awesome flavor you are sure to love. The latest flavor from Mrs. T’s will satisfy your cravings for good times filled with flavor and conversation.  Try some NEW Mrs. T’s Garlic & Parmesan Pierogies today! Look for Mrs. T’s Garlic Parmesan Pierogies in the Frozen aisle. untitled.pngWritten by: Ellie Wilson, MS, RDN  Senior Nutritionist Bring your appetite and sense of adventure to our Italian Fest! Italian cuisine is popular around the world -the dishes are simple, elegant and have few ingredients, but those ingredients have superior quality and intense flavor. There are twenty different regions in Italy, and each has unique agriculture, traditions and recipes. Enjoy some wonderful treasures and bring these flavorful Italian foods to your own table. Start your journey with pasta – Italy is the world leader in the craft of pasta making, with a heritage that is over 500 years old. Explore the regional pasta varieties like DeCecco gnocchi and pasta, Rummo and Bella Italia Regionali pasta, and the fresh Rana pasta in the deli case.  Cucina Amore has taken creamy risotto, polenta and nutty ancient grains, and applied innovation to ensure time-pressed cooks can bring these traditional flavors to their kitchen table. What a wonderful way to explore culture and authentic ingredients you can share with family and friends. Dress all of those pastas and grains up with exciting sauces and flavors – Urbani fresh canned pesto or cherry tomatoes with summer truffles, regional extra virgin olive oils, peppery and bright, and Bella Italia Regionali or Rienzi prepared sauces. Explore Mutti, Ceccato and Price Chopper certified authentic Italian tomato products – make your own sauce with these and you will know why Italian dishes have traveled the world.  Alessi vinegars, with flavors like white balsamic, pinot grigio and cabernet sauvignon add depth, complexity and brightness to your dressings and sauté’s. The artisan cheeses will transport you – there are over 600 varieties of cheese made in Italy, and we can offer you a delicious tour in most of our stores. Taleggio, a soft Alpine cheese aged in caves pairs well with fruit and honey. Locatelli Romano, from the region near Rome (hence the name), is one of the world’s oldest cheeses. Montasio, made from the milk of three different breeds of cow, was first made by 13th century monks. Gran Cacio Estrusco is a semi-hard sheep’s milk cheese, cave-aged for four months, wonderful over silky gnocchi with lemon, peas and a touch of Prosciutto di Parma. What a great dish to herald spring! Round out your meal with fruit-infused San Pellegrino sparkling water, and the fresh, bright flavor of Italian kiwifruit. Imported from the South Pacific by adventurous Italian farmers 30 years ago, Italy is now the largest producer of kiwifruit. If you would like recipes that are authentic as these amazing ingredients, check out our Extraordinary Italian Taste Pinterest board. Join us on a delicious journey around Italy, and embrace the Italian treasures that bring the Mediterranean diet to life, right in your own kitchen. Buon Appetito!Extraordinary Italian Taste Logo.jpg   Written by Sara Lilkas, Marketing Intern   Spring is here! Well almost, but in only a few short weeks the first day of spring will be here (March 20th to be exact) and hopefully some warmer weather! Even though warmer weather is not guaranteed by a date on the calendar, spring seasonal craft beer is! The March lineup features four great breweries from New York State, featuring ingredients that are also produced in New York State. First up is Shmaltz Brewery from Clifton Park, NY. Their new seasonal Brewer’s Wanted is a pale ale made using malts and hops from New York State. The beer is exclusively sold in shmaltz-brewing-logothe state of New York and a portion of the sales goes towards training new brewers. Shmaltz has teamed up with Schenectady County Community College and the Greater Capital Region Work Force to create a training program for new brewers. But for now more about the beer! The Brewer’s Wanted Pale Ale is a crisp spring seasonal perfect for an early spring BBQ! Try Shmaltz Brewer’s Wanted: Saturday March 5th, 2016  Sunday March 6th, 2016 Next up is a new brew from Davidson Brother’s brewery from Glens Falls, NY. As part of davidson brewingtheir beer tour through the British Isles, they are stopping in Wales with their Welsh Braggot. Braggot’s are traditionally made from ale and honey and is a mix of a mead and what is considered an ale today. As a brand new brew to the Davidson lineup, stop by and try this new take on a very old brew (braggots date back to the 1500s!) Try Davidson Brother’s Welsh Braggot: Friday March 11th, 2016 Saturday March 12th, 2016 Adirondack Brewery is the next New York State brewery being featured in March. They will adkpublogobe featuring their new Peanut Butter Porter. A dark beer the combination of chocolate malts, coffee, and peanut butter makes for a delightfully delicious porter! Try Adirondack Brewery’s Peanut Butter Porter: Friday March 18th, 2016 Saturday March 19th, 2016 The last tasting of the month is an IPA collaboration between Olde Saratoga Brewing Co, Adirondack Brewery, and Death Wish Coffee. The brewers from both breweries worked together to create a unique blend of flavors taking the best flavors from their respective IPA’s and then adding Death Wish Coffee Beans to the mix! Try Olde Saratoga Brewing Co.’s Deathwish IPA:saratoga Friday March 25th, 2016 Saturday March 26th, 2016   We have had a last minute addition to the tasting schedule! Boulevard Brewing Co, from Kansas will be featuring The Calling. An IPA featuring topical fruit aromas and a dry finish, this IPA uses a variety of hops! Try Boulevard Brewing Co.’s The Calling: Friday March 25th, 2016 the calling ipaSaturday March 26th, 2016   Make sure you follow us on Twitter (@PriceChopper and @Market32byPC) to stay up to date on changes and additional tastings added to the schedule!   Written by Jane N. Golub Director In-Store Marketing Programs February 28, 2016

LIGHT & FIT MOUSSE GREEK YOGURT by DANNON

Dannon L&F Mousse Greek YogurtIntroducing the New Light & Fit Mousse Greek Yogurt by Dannon! Enjoy this luscious and whipped mousse made with their highly acclaimed Light & Fit Greek Yogurt.  Light & Fit Greek Mousse is absolutely perfect for an afternoon snack or an after dinner dessert.  It’s creamy, indulgent and satisfying with only 80 calories and 9 grams of protein. Light & Fit Greek Mousse is the perfect choice for those who want to watch their waistlines without sacrificing on flavor or indulgence.  Enjoy the delightful flavor of your favorite desserts, such as Cherry Cheesecake and Strawberry Shortcake for just a small portion of the calories.  It truly melts in your mouth, one bite at a time! Find all six delicious flavors:  Cherry Cheesecake, Coconut Cream, Strawberry Shortcake, Salted Caramel, White Chocolate Raspberry and French Vanilla in the Dairy aisle. A delicious indulgent light Greek yogurt with the consistency of a dessert mousse Gluten Free, 9 grams of Protein and only 80 calories! Look for all six varieties of Light & Fit Greek Mousse in the Dairy aisle.  

SHEILA G’S BROWNIE BRITTLE

It all began when Sheila G., a passionate chocolate-loving baker, took a treasured family recipe for fudge brownies and baked her way into a thriving business.  You may have tasted one of her rich, dense squares of heaven at some of our nation’s finest restaurants Sheila G's Brownie Brittleand theme parks. Like many brownie aficionados, Sheila is particularly fond of the crispy edges.  In fact, she took great joy in walking through the bakery, gathering the brittle batter off the sides of the sheet pans as the brownies cooked in their racks.  And that is where Sheila found her inspiration for Brownie Brittles – a thin, award-winning treat with a rich brownie taste, an amazing cookie crunch and only 120 calories per serving. Deliciously versatile, Sheila G’s Brownie Brittle is great right out of the bag, as well as crumbled over ice cream, yogurt, cereal and more. Like the crispy edge of a gourmet brownie, Sheila G’s Brownie Brittle satisfies your chocolate desires with fewer calories than other sweet snacks.  So, crave away with these rich pieces of chocolate decadence you can feel good about. Available in Chocolate Chip and Salted Caramel varieties – Look for Sheila G’s Brownie Brittle in the Snack aisle by the popcorn.