written by Jane Golub, Director In-Store Marketing Programs May 15, 2016 Airwick Life Scents LavenderIntroducing LIFE SCENTS, the newest and most effective air fresheners for your home. These wonderful new air fresheners are brought to you by AIRWICK, the leader in air freshener innovation.  LIFE SCENTS are more environmentally friendly than most other sprays as they use NO chemicals as a propellant – and come in an easy to hold attractive package. Airwick Life Scent Aerosols are available in the following fragrances: Fresh Sparkling Waterfall – A mix of wild berry, mountain stream and blue sage Sunny Morning Linen – The fresh scents of morning sun, fresh linen and apple blossom Sweet Lavender Days – Relaxing fragrance of lavender petals, dew berry and spun sugar Look for Airwick Life Scent Aerosols in the Air Freshener aisle.   Summer is coming, time to get your back yard ready!  You can now place orders for seasonal outdoor furniture and more right from pricechopper.com! Simply visit our website, place your order and pick up your items from select Price Chopper or Market 32 locations. It’s that easy! mosaic_3pc_bistro_set Browse our wide assortment of patio furniture online and order classic furniture for outdoor entertaining like patio sets, umbrellas and fire pits. We have everything you need to make your Memorial Day celebration your best one yet!

written by Jane Golub, Director In-Store Marketing Programs

May 8, 2016

tazoherbalteasweetorangeWhy Buy?      So You Can Sip Blissfully – Caffeine-Free, Kosher A juicy herbal infusion of orange peel, lemongrass, citrus herbs and licorice root. The juiciest of oranges are wrangled into your cup by tangy hibiscus flowers twirling lassos of lemongrass – proving that wild oranges don’t need to be tamed, just understood. Steep and begin a journey that spans continents and centuries on speed-of-sound steam trains.  Sip the sun, rain and fog of the morning where these delicate botanicals were picked. Explore lemongrass lawns, carpets of chamomile and the living history of your ancestors. Taste with all your senses, but most of all with your imagination.  Each cup is a story, unfolding with every sip.  Steep yourself in knowledge at tazo.com. Look for Starbucks Tazo Wild Sweet Orange Filter Bags in the Beverage aisle.

written by Jane Golub; Director In-Store Marketing Programs May 8, 2016 tazochaiskinnylatte Why Buy?    Makes a Delicious Latte with 50% Fewer Calories than Tazo Classic Chai Latte! Blend with milk and enjoy hot or iced. A smooth blend of Black Teal, Cinnamon, Ginger, Cardamom and Vanilla. Starbucks Tazo Skinny Chai Latte Black Tea takes a Saturday drive in a milk-and-honey mobile through an exotic marketplace.  The essences of sweet cinnamon, spicy ginger and fragrant cardamom float in through the open windows, while black pepper flirtatiously grabs the steering wheel – just to heat things up a bit. Indulgence at 35 Calories per serving Look for Starbucks Tazo Skinny Chai Latte in the Beverage aisle.     Written by Sara Lilkas, Marketing Intern  May has always been my favorite month. It always felt like the true start of spring, with typically warmer days, but since we live in the Northeast there is always the chance it may snow. May is the end of the spring semester for college students and then there’s the unofficial kick off to summer with Memorial Day Weekend. To help get you in the mood for summertime we have a great line up of craft beers to try at the Growler Station, including a debut from New Belgium brewery! davidson brewingFirst up in the month of May is a Capital Region favorite Davidson Brewery featuring their American Bright Ale. A light and refreshing beer perfect for a hot summer day (or a nice day in May!) Try Davidson Brewery’s American Bright Ale: Friday May 6th, 2016 Saturday May 7th, 2016 To continue the theme of getting you ready for summer, Samuel Adams will be featuring their Summer Ale.  A popular American Wheat ale, the Samuel Adams Summer Ale is light, refreshing, and features hints of lemon.SamuelAdamsLogo-575 Try Samuel Adam’s Summer Ale: Friday May 13th, 2016 Saturday May 14th, 2016 For the third tasting in May we once again will be featuring Samuel Adams brewery. Instead of the Summer Ale, we will be featuring their Rebel IPA. Part of their line of west-coast style IPAs, the Rebel IPA is a complex beer featuring a variety of hops while maintaining a malty sweetness. Try Samuel Adam’s Rebel IPA: Friday May 20th, 2016 Saturday May 21st, 2016 To help you kick off your Memorial Day weekend we have a Growler Station debut! We will be featuring two beers by New Belgium brewery from Colorado! With their recent expansion to Asheville, NC, they’ve expanded their beer production and distribution to the Eastern United States. For their first tasting at the Growler Station we will be featuring their flagship Fat Tire, an amber ale and one of my personal favorites, as well as their summer seasonal, The Heavy Melon. The Fat Tire is a medium bodied Amber Ale. Featuring a balance of flavors between the bitter hops and malty sweetness. New Belgium’s summer seasonal Heavy Melon is a watermelon lime ale featuring crisp fruity flavors and just a hint of bitterness. Try New Belgium’s Fat Tire and Heavy Melon:New_Belgium_Brewing_Company_logo Thursday May 26th, 2016 Friday May 27th, 2016 Saturday May 28th, 2016  Everyone have a safe and happy Memorial Day Weekend! Please enjoy responsibly. Written by Jane Golub Director In-Store Marketing Programs May 1, 2016 TYSON GRILLED & READY ITALIAN STYLE HERB & TOMATO CHICKEN BREAST STRIPS One of the fastest growing brands in the freezer has a new flavor that brings an Italian flair to your everyday meals.  The New Tyson Grilled & Ready Italian Style Herb & Tomato Chicken Breast Strips is a new product at your local Price Chopper/Market32 store.tyson The Grilled & Ready Italian Style Herb & Tomato Chicken Breast Strips are 100% All Natural white meat chicken breast strips, grilled and seasoned with herbs and tomato for an authentic Italian taste.  With 21 grams of protein for every 3 ounce serving, this new item will supply you with the protein that you are looking for. The Grilled & Ready Italian Style Herb & Tomato Chicken Breast Strips is a fully cooked product that will add a unique flavor alternative to your favorite salads, sandwiches, pastas and wraps. Look for Tyson Grilled & Ready Italian Style Herb & Tomato Chicken Breast Strips in the Frozen section.

Written by Jane Golub

Director In-Store Marketing Programs

May 1, 2016

DIVINO GELATO FILLED FRUIT

Divino makes handcrafted gelato filled fruit in southern Italy. Divino takes fruit, carves out the pulp and turns it into a gelato sorbet of that particular flavor.  They then place this delicious dessert back inside the skin of the original fruit: lemon sorbet served inside a real lemon!divino These desserts are divine – just ask Oprah, who recently named Divino to the list of Oprah’s Favorite Things.  What’s the best part?  You can even eat the peel of the fruit! Divino is available in five flavors:  Ciaculli Tangerine, Roman Kiwi, Amalfi Lemon, Diamond Plum and Apulian Peach.  Each box contains one full fruit with its pulp turned into gelato, a serving tray and a spoon so these healthy fat-free, 100 calorie treats are also easy to serve!

Look for Divino Gelato Filled Fruit in the Frozen Novelty section of the Frozen aisle.

Written by Jane N. Golub Director In-Store Marketing Programs February 7, 2016

ALKA-SELTZER PLUS SEVERE COLD + COUGH NIGHTAlka Seltze Severe Cold

 Introducing Alka-Seltzer Plus Severe Cold + Cough Night

 Available in a great tasting Cherry flavor – the #1 Consumer Preferred Flavor. Provides up to 8 hours of cough relief to help you get a full night’s sleep. Multi-Symptom Relief of Cold/Flu Symptoms – Sore throat, Headache, Runny Nose and Cough. Provides an Instant Soothing Warming Effect. Look for Alka-Seltzer Plus Severe Cold + Cough Night in the Cough and Cold aisle.

HARNEY & SONS TEASHarney and Sons Tea

Since 1983, Harney & Sons has been the source for fine teas.  Maintaining a classic look, Harney & Sons strives to develop new and exciting blends of tea each year.  The Harney brothers put their years of experience to work to create blends beyond compare.  Harney & Sons is a vertically integrated company and therefore has total control over the quality of their teas.  They source, blend and package their teas at their Millerton, New York location.  Such assembly gives Harney & Sons a unique control over the end product thus ensuring their customers quality and consistency. Mike Harney travels each year to source from only the finest tea gardens.  Meanwhile, Paul Harney works hard at keeping the plant updated with all the newest technology.  From the tea garden to the tea cup, Harney & Sons Fine Teas pledge to give you a true tea experience. Green Tea with Coconut has the rich flavors of Thailand as the inspiration for this tasty blend.  It is a combination of green tea, lemongrass, vanilla, coconut and ginger.  Hot Cinnamon Spice is the most popular flavored tea – this is an assertive blend of black teas, three types of cinnamon, orange peel and sweet cloves – no sugar added. Look for Harney & Sons Teas in the Specialty Tea Section of the Tea aisle.   Written by Jane N. Golub Director In-Store Marketing Programs February 21, 2016

INSTANT QUAKER OATS HONEY & ALMOND SUPER GRAINS

Calling all breakfast enthusiasts!  Up-grade your morning routine with a hearty serving of Quaker SuperGrains Instant Hot Cereal. The experts at Quaker have developed a delicious blend of oats, barley, rye, flax and quinoa for a hearty breakfast cereal that provides a good source of protein, fiber and ALA Omega-3s.  Each tasty variety perfectly brings together crunchy almonds and a touch of honey or sweet apples with a touch of cinnamon.  Quaker SuperGrainsQuaker Super Grains brings together the nutritional goodness of multiple grains for a powerful start to your day! – 7 grams of protein (Good source of protein from a blend of grains, whey and seeds) –  5 grams of fiber (Contains 4.5g total fat per serving) – 160mg ALA Omega-3s (contains 160mg of ALA per serving – 10% of the 1.6g daily value for ALA)               – Made with oats, barley, rye, flax and quinoa Look for Instant Quaker Oats Honey & Almond Super Grains in the Hot Cereal aisle.

QUAKER GLUTEN FREE QUICK 1-MINUTE OATS 

Gluten free lovers rejoice! For many, leading a gluten-free lifestyle is necessary for their health.  Quaker has been the world’s leader in oat milling for nearly 140 years.  Although oats are naturally gluten free, stray wheat, rye and barley may be introduced during farming, storing or transportation.  Through the development of a rigorous and breakthrough cleaning and inspection system, the millers at Quaker have used their expertise to removeQuaker Gluten Free Quick Oats stray grains to deliver high-quality oats that meet FDA standards for gluten free. Quaker Gluten Free Quick 1-Minute Oats deliver high quality gluten free oats with the same authentic toasted flavor you’ve come to love from Quaker. Made with 100% natural, whole grain Quaker Oats Helps keep you full through the morning (Serve with 8 oz. of skim milk) A healthy and tasty ingredient to many gluten free recipes Look for Quaker Gluten Free Quick Oats in the Hot Cereal aisle.       Written by Jane N. Golub Director In-Store Marketing Programs April 17, 2016

RHINOCORT ALLERGY SPRAY

Rhinocort Allergy Spray products appeal to heavy allergy sufferers working all day and all night to relieve the worst nasal allergy symptoms of congestion, sneezing and runny and itchy nose. A gentle non-irritating formula that provides powerful 24 hour non drowsy relief.Rhinocort allergy spray Rhinocort comes in original prescription strength and is now available without a prescription! These items are both scent free and alcohol free with an active ingredient of Budesonide. Over the Counter Rhinocort is a medicine that provides powerful relief of indoor and outdoor nasal allergy symptoms, all day and all night.  The OTC version of Rhinocort is the same as the RX strength.  It has been available by prescription for years, but as of January 2016, it is now available over the counter. Look for Rhinocort Allergy Spray in the Allergy Relief aisle.

DANNON OIKOS CRUNCH GREEK YOGURT

Introducing the NEW Dannon Oikos Crunch! Dannon Oikos Crunch combines Dannon’s top delicious highly sought after Greek nonfat yogurt flavors with crunchy toppings to deliver the yogurt you already love with an irresistible texture and crunch you simply can’t refuse!Dannon Oikos greek crunch Try it today and prepare to keep coming back for more! Oikos Crunch is available in four delicious and indulgent flavors:     Banana Peanut Butter Crunch, Coconut Chocolate Crunch, Key Lime Crumble and Vanilla Almond. Oikos Crunch is the perfect breakfast to start your day – an ideal protein packed afternoon snack and even an after dinner treat for the entire family! Head to the Yogurt section in the Dairy aisle to stock up on all four incredibly tasty flavors!