Written by Sara Lilkas Fall has become synonymous with pumpkin season, for reasons far beyond the classic Jack-O-Lantern! I think it’s fair to say that today’s consumer is seriously pumped-up about pumpkin! From pumpkin flavored drinks and baked goods, to pumpkin ice cream and scented candles, there is no shortage of this fall-favorite flavor! Pumpkins are great for decorating or even eating! Have you ever baked pumpkin seeds after carving a pumpkin for Halloween They’re delicious and super easy! Simply separate the seeds from the meat of the pumpkin, put them on a greased cookie sheet, add some salt and bake at 300° F for about 45 minutes or until golden brown! Pumpkins do not have to be limited to the spooky happenings surrounding Halloween either. They can also be used for your seasonal fall and Thanksgiving decorating. Pumpkins can be hollowed out and used as vases or they look great painted with stencils, glitter, or monograms to fit in with the rest of your decorations. I’m a huge fan of adding pumpkin to everything possible the months of September-November, and if it spills over into December a little bit that’s fine too. (I would eat pumpkin year round if it was available!)  I love adding pumpkin to pancakes, waffles, bread (for toast), and muffins. I found that learning to cook and bake is a lot more fun when attempting to make foods that I really enjoy. This year I decided to try and make pumpkin muffins instead of purchasing them like I normally do. I tried this recipe here and they turned out great! Plus, you get the added bonus of the apartment smelling amazing when baking muffins fresh at home! Now the only thing better than pumpkin would be the addition of chocolate. My next baking attempt will have to be Pumpkin Swirl Brownies. Brownies are my go-to favorite baked good regardless of the season, but adding pumpkin to the mix will probably result in me eating the whole batch, by myself, in one sitting, it’s fine. My pumpkin obsession has grown with time and age, since now there are also many varieties of pumpkin flavored beer! It seems that almost every brewery, no matter how large or small, puts out a pumpkin flavored beer for the fall. Each variety uses its own unique blend of spices to bring out the pumpkin flavor, so it’s exciting to try the different varieties and discover the many flavors! Two of my favorites are the Blue Moon Harvest Pumpkin Ale and Magic Hat’s Wilhelm Scream. As always, please enjoy responsibly! What are your favorite pumpkin flavored treats? Leave a comment below! Written by Jane Golub Director In-Store Marketing Programs October 23, 2016 ENSURE ENLIVE ADVANCED NUTRITIONAL SHAKES Introducing New Ensure Enlive Advanced Nutritional Shakes! Each bottle of the #1 doctor recommended brand, Ensure Enlive, is the first and only complete balanced shake that has the unique ingredient HMB, 20 grams of protein to help rebuild muscle for strength, 26 essential vitamins and minerals, 350 nutritious calories and 3 grams of fiber. Ensure Enlive is an All in One Blend made to support your muscle health, immune system, digestion and bones.  The unique ingredient, HMB, is a compound found in small amounts in your body and certain foods.  It can help stop muscle deterioration while protein can help rebuild muscle.  It is difficult to get enough HMB in your diet, but two servings of Ensure Enlive daily provides a recommended level of HMB and 40 grams of protein to help you regain strength, remain active and independent, maintain lean body mass for strength and mobility and support recovery from illness, injury and surgery. Look for new Ensure Enlive in the Diet/Nutritional aisle. Written by Jane Golub Director In-Store Marketing Programs October 23, 2016 THE ORIGINAL SOUPMAN New at Price Chopper – The Original Soupman, the famous soups featured on Seinfeld! Since 1984, The Original Soupman has defined excellent and imagination in the art of soup.  Their iconic original store on 55^th Street in Manhattan was voted Best of New York, ZAGAT Best and generated such loyalty and lines that “Seinfeld” memorialized the phenomenon in a famous soup episode. You don’t have to visit their store to taste their famous soups as they are now available in Tetra Pak eco-friendly cartons in the Soup aisle, where you can find 6 unique flavors: Lobster Bisque:  Chunks of 100% real Lobster from the cold waters of the North Atlantic are blended with onions, celery and potatoes, finished with fresh cream and sherry Crab & Corn Chowder:  Premium Alaskan Crab meat is simmered in a rich creamy soup loaded with onions, celery, potatoes, carrots, corn, peppers, tomatoes and spinach, finished with sherry wine Chicken Gumbo:   Chunks of plump chicken breasts, tomatoes, okra, bell peppers, carrots, collard greens and celery are simmered together with garlic, butter, spices and just the right amount of chili peppers Chicken Noodle:  A hearty blend of fresh chicken chunks and garden vegetables including carrots, potatoes, asparagus, parsnips, yellow squash, Brussel sprouts, cabbage and noodles simmered in a chicken broth and seasoned with garlic and a unique spice blend Shrimp Bisque with Orzo:  Whole shrimp are simmered in this rich creamy soup packed with orzo, onions, celery and potatoes finished with sherry wine Jambalaya:  A unique blend of whole shrimp, chunks of crabmeat, scallops, crayfish, fresh chicken and spicy andouille sausage cooked with onions, carrots, peppers and just the right amount of spice in a rich tomato based stew. The Original Soupman Soups taste fantastic and have no preservatives.  Soup for You!  Go to the Soup aisle and try one of them today! Written by Jane Golub Director In-Store Marketing Programs October 16, 2016 DEVOUR FROZEN ENTREES NEW Devour Frozen Entrees are food you want to eat! Their entrees are made with real, indulgent ingredients such as Applewood smoked bacon, blue cheese, premium white meat chicken and creamy basil pesto sauce.  No more bland, sad or small frozen meals here. Devour gives you a delicious meal and fills you up; with an appropriate portion.  Devour Frozen Entrees will leave your mouth watering wondering why you ate any other frozen meal than Devour! Pick up Devour today in the Frozen Entrée aisle in one of their eight varieties:

1. White Cheddar Macon Mac & Cheese
2. Crispy Chicken and Waffles
3. Three Meat Deep Dish Pizza
4. Chicken Enchilada Suiza
5. Buffalo Chicken Mac & Cheese
6. Pesto Ravioli with Italian Sausage
7. Alfredo Lasagna with Bacon
8. Italian Sausage Lasagna

Which one will become your favorite? Written by Ellie Wilson, MS, RDN Senior Nutritionist   Great home cooks and chefs alike know that exceptional meals begin with exceptional ingredients, and we have a wonderful assortment of authentic Italian products featured this month. Powering up your pantry with these simple and savory items can help you make a quick meal into a delicious event. Quick is key with Bella Terra Rapido No Boil Pasta – combine that with Botticelli or Rao’s Pasta Sauces for a fast, fun and flavorful meal. You can also get everything you need to make your own pasta sauce (slow cooker power!) – Mutti, Cento and Botticelli tomato products can be mixed and matched in your family recipes. Deepen the flavor of those sauces with Urbani Truffle Sauces, Amore garlic paste, and Racconto Sundried Tomatoes or Pesto. Price Chopper Sicilian and Toscano olive oils bring the Mediterranean to your table with their regional flavor notes – great to use for cooking or salads. Bella Italia Regional Pasta and Sauces transport you virtually to the towns, villages and families that have perfected their flavors and focus into unique items. Fabulous Italian cheeses, so special they earn an internationally recognized seal of authenticity, can start or finish your meal. Grana Padano, Parmigiana and Gorgonzola can elevate your cheese display or recipes beautifully. Think Parmigiano is just for pasta? Check out the potato recipe below, which will complement almost any meal. Finish with a Perla pastry, or a Divino Gelato Novelty, both special endings for special meals. Delizioso!   Parmigiano Reggiano Potato Wedges

• 3 large potatoes, washed
• 2 tablespoons olive oil
• 2.5 tablespoons chopped rosemary
• 5 tablespoons grated Parmigiano Reggiano PDO
• Black pepper

Preheat oven to 392 degrees F. Slice potatoes into wedges and toss in oil. Mix together rosemary, Parmigiano Reggiano, a good pinch of black pepper and add to the potatoes, mixing to give a good coating. Roast in the oven for 40-50 minutes or until cooked through and golden brown. Serve sprinkled with more Parmigiano Reggiano and rosemary.   Written by Sarah Palmer The bold, rich flavors of authentic Italian food are back! Join us as we celebrate this exciting event with in-store product sampling, weekly special savings, delicious recipes, plus a customer sweepstakes!   Our weekly flyer highlights over 50 products imported directly from Italy. Assemble an Italian cheeseboard after you visit our specialty cheese department. We’re proud to offer fresh-cut Parmigiano Reggiano, Locatelli Romano and new Robiola! Fresh Perla pastries are available in our bakery department, light sweet & delizioso! Our grocery department is beaming with the finest Italy has to offer. From authentic olive oils and balsamic vinegars, to unique cuts of pasta and canned sauce, you’ll find it all at a great value now thru October 22nd. Simply look for the special Authentic Italian shelf tags in-store!   Plus, be sure to enter our customer sweepstakes! Have you always wanted to visit Italy? Click here to enter and vote for the historic Italian landmark you would most like to visit. It’s that simple!   We look forward to seeing you in-store for this exciting event! Written by Jane Golub Director In-Store Marketing Programs October 9, 2016 CAPRI SUN ORGANIC NEW Capri Sun Organic Juice drink is the taste that Kids love and that Parents feel good about serving! New Capri Sun Organic allows Parents to give Kids a better for you version of their favorite drink. Capri Sun Organic is Certified USDA Organic with NO added sugar, NO artificial colors, NO artificial flavors and NO preservatives.  In addition to better for you ingredients, Capri Sun Organic is made with 66% juice, 50% more juice than the leading Organic Kids Juice drink. Each pouch provides Kids with one full serving of fruit, so parents will know their kids are getting exactly what they need. Pick up Capri Sun Organic today in the Juice aisle in one of four delicious varieties: Fruit Punch, Tropical Punch, Apple and Grape. Written by our friends at Cabot Creamery   Cabot Creamery Co-operative, owned by 1,100 dairy farm families throughout New England and upstate New York, invite you to visit a farm on Sunday, October 9^th!   As a co-operative, our farm families own the business and all profits are returned to the farmers, which means that when you purchase Cabot products you are directly supporting farmers in your local communities.   That spirit of supporting your community is what we love about Price Chopper’s Homegrown Flavors program. Cabot is proud to be a part of this program that connects people to local food producers, and for that reason our farm family owners are opening their gates to show appreciation for their neighbor’s support. Every participating farm features different activities, such as farm tours, hayrides, scavenger hunts and games for families. It is a chance to meet neighbors, farm critters and the farmers responsible for the “World’s Best Cheddar”.   Open Farm Sunday events on Sunday, October 9^th will run from 11am – 2pm. Visit our Open Farm Sunday event page for more details and find a participating farm near you!   Written by Jane Golub Director In-Store Marketing Programs October 2, 2016 HOT POCKETS FOOD TRUCK and FOOD TRUCK BITES ITEMS  Introducing Hot Pockets Food Truck and Food Truck Bites! Created with real food truck chefs. Available in four unique varieties: Food Truck Fiery Jalapeno Lime Chicken with Crispy Crust Food Truck Sweet and Spicy Asiana-Style Beef with Crispy Crust Food Truck Bites Smokin’ Bacon BBQ Recipe Burger Bites on Soft-Baked Bread Food Truck Bites Triple Cheesy Bacon Melt Bites on Buttery Crust What is the best way to celebrate the weekend?  By having Hot Pockets Food Truck and Food Truck Bites at the ready. Look for Hot Pockets Food Truck and Food Truck Bites in the Frozen aisle     Written by Jane Golub Director In-Store Marketing Programs October 2, 2016 EHRMANN GRAND DESSERT Introducing new Ehrmann Grand Dessert – delicious, European-inspired Dessert Crèmes topped with Real Whipped Cream!  A unique line of fresh, anytime desserts made with over 85% real dairy ingredients. Ehrmann Grand Dessert is currently available in two flavors:  Chocolate Crème and Vanilla Crème – smooth chocolate or tasty vanilla on the bottom, combined with airy whipped cream on top. Ehrmann Grand Dessert has only the best ingredients:  Made with Grade A Milk and Cream, it contains no added water, no high fructose corn syrup and no artificial flavors, colors or preservatives.  Gluten Free & Kosher, Ehrmann Grand Dessert is an indulgent treat AND a good source of protein and an excellent source of calciu m. Look for Ehrmann Grand Dessert in the Refrigerated Dairy/Dessert section and try a Chocolate Crème and Vanilla Crème today.  Join the (Grand) Dessert Revolution! To find out more, go to:                http://www.ehrmann-usa.com/grand-dessert/index.php