For a few months now, Price Chopper, Market 32 and Market Bistro customers across the Northeast have been simplifying their lives by experiencing a new, easier way to grocery shop!  Leveraging our partnership with Instacart*, many are clicking online to fill their virtual carts and are having groceries delivered right to their front door.  Delivery has been well received by our customers and we want to thank everyone who has been using the service.  Our delivery service coverage area is expanding regularly!  You can check here to see if we already deliver to your home: https://www.pricechopper.com/we-deliver   But What’s New Now?  Pickup! That’s right.  We are excited to announce that we’ve recently begun to offer a convenient and affordable pickup option at our Market Bistro location in Latham, NY as another way to simplify that hectic schedule of yours. Learn more about this option at https://www.pricechopper.com/pickup Loading Groceries Into Your Car Today (using the same Instacart app used for delivery) you can order your groceries on-line; our Market Bistro employees will gladly do the shopping for you, communicate throughout your order and finish off by loading your items into your car. For just $1.99, this new service will provide the maximum convenience for each and every lifestyle. From the busy soccer mom to the husband that would prefer not to do the shopping, everyone will be satisfied with our grocery pickup experience. Our employees are trained to find the exact product you selected or a comparable item which you may then approve or deny. By downloading the Instacart app you will be able to place your order, track the status of your order, and communicate with your personal shopper. You can chat straight through the app or via text if you need to make a change or forgot to order an item.   Have Fun Shopping Market Bistro Instacart Logo on Instacart The cutting edge technology of Instacart has provided yet another opportunity to make your life easier and brings back a little fun to grocery shopping.  Whether you choose to stay home or stay in your car – grocery delivery or pickup** will afford you more time with family and friends, to cook the meals you are prepping for, and for some much-needed relaxation! Head on over to shop.pricechopper.com, select Market Bistro***, and place your order for pickup. Your pickup shoppers (employees MaryAnne and Sharon) are excited to take care of your order and want to become an integral part of your family. You won’t be disappointed to see their smiling faces approach your car with your groceries!   BONUS: Through 12/31/18 take $15 off your first Instacart order (of $35 or more) and receive free pickup or delivery with promo code WEDELIVER15 at checkout.   *What is Instacart? Instacart is a rapidly expanding 3rd party company that has created software for grocery/household item pickup and delivery. By partnering with them we are now able to offer delivery or pickup services to our guests. You can shop online from the comfort of your own home using whichever mobile device or computer that you prefer. Shop all of the products in the store with some restrictions, such as age restricted items like alcohol. **Remember, Pickup is only available at Market Bistro for now. ***Not seeing pickup as an option? Switch your shopping zip code to 12110 and select Market Bistro.

Haleigh Eustis

E-Commerce Marketing Coordinator

Happy December 12th! Did you know that today is National Poinsettia Day? These beautiful red flowers are a holiday staple, as their vibrant color and immense beauty bring life to any space you decide to place it! With the holiday season in full swing, shopping for endless amounts of friends, family, and even coworkers can tend to feel stressful and overwhelming. Poinsettia is a flower that stands for joy and celebration, which makes it the perfect gift for the loved ones in your life! Poinsettias are known for their staple red shades, but this Christmas flower comes in various colors including white, pink, burgundy, yellow, purple and more.

The poinsettia flower is native to the beautiful country of Mexico. These flowers have been cultivated for centuries and were used by the Aztecs for their natural red dye in clothing. As the years had passed, in 1827, botanist Joel Poinsett took a trip to Mexico where he had seen this beautiful flower. Upon his return to South Carolina, his home state, he brought a few Poinsettias to cultivate and very quickly this flower gained popularity within the states.  

Though the Poinsettia is a largely popular holiday flower, you may be wondering how. The poinsettia flower stems from the Mexican legend of Pepita and her Christmas weeds. On Christmas Eve, a young girl named Pepita had no gift for her Christmas service. Encouraged by her cousin, she went to collect a bundle of weeds and placed them on a nativity set. Within seconds, the weeds were said to have bloomed into the beautiful Poinsettia flowers that we are familiar with today! Though these flowers are a seasonal plant in the states, they are the second most popular potted plant sold within a year.  

Poinsettias are beautiful in all shapes, shades and sizes which is why Market 32 and Price Chopper have them readily available in our floral section during the holiday season. Shop in store for our beautifully arranged Poinsettias or use our online services, DoorDash and Instacart. Our online ordering allows customers to send personalized cardettes for any occasion which is sure to warm the hearts of whoever is receiving the potted plant! 

Shop for the holiday season, stress free! Explore Price Chopper/Market 32 Floral Department for all your holiday gifts.

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Quaker® Protein & Quaker® Fiber Instant Oatmeals

Busy mornings call for quick choices that help support your wellness journey. Whether you’re looking to support heart health, * support digestive health** or start your day with something warm and delicious, that’s where Quaker® Instant Oatmeal and Quaker® Fiber Instant Oatmeal come in. Perfect for busy schedules, workdays, or grab-and-go mornings, these convenient packets make it easy to enjoy your morning oatmeal. With no artificial flavors, colors or preservatives, these varieties share a nourishing foundation: they are made with Heart Healthy* 100% Whole Grain Oats*, and every serving brings you the warmth that oats have always offered.

*Diets rich in whole grain foods and other plant foods and low in saturated fat and cholesterol may help reduce the risk of heart disease

**Good source of fiber to help support a healthy digestive system.

Quaker® Protein Instant Oatmeal: Satisfying Fuel to Start The Day

Start your morning with a delicious bowl of Quaker® Protein Instant Oatmeal, crafted for those who want added protein from their bowl. The delicious flavors you love – now with 12g protein per serving. An excellent source of protein and a good source of fiber, it’s an easy option for your morning so you’re ready to take on the day.

Available in 2 delicious flavors; Cranberry Almond and Banana Nut. Cranberry Almond blends tart, chewy cranberries with crunchy almonds for a bright, satisfying bite, while Banana Nut delivers warm, bakery-inspired flavor with the taste of banana and nutty richness.

Quaker® Fiber Instant Oatmeal: A Delicious Way to Support Your Wellness Journey

If you’re looking for an easy, delicious option to help support digestive health, Quaker® Fiber Instant Oatmeal provides a tasty and easy way to get 35% daily value of fiber*. This includes 5g of prebiotic fiber from chicory root extract to help support healthy digestion. Why is it important? Fiber slows digestion, helping regulate blood sugar levels and helping to keep you feeling full longer.

*Based on a 2,000-calorie diet.

Available in Maple and Brown Sugar – a warm classic flavor with a delicious sweetness and hearty whole grain oats.

Whether you’re aiming to increase protein intake or increase daily fiber, Quaker’s instant oatmeal makes it easy with a variety of options. Quaker® Protein Instant Oatmeal gives you the protein you want on your active mornings. While Quaker® Fiber Instant Oatmeal provides a good source of fiber to help supports digestive health – both offering the warmth, taste and nutrition that makes oats a timeless favorite!

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Market 32 and Price Chopper Announce Strategic Partnershipwith The University at Albany’s Danes of Greatness NIL Collective

Schenectady, N.Y., November 21, 2025– Market 32 and Price Chopper have announced a new partnership with Danes of Greatness’ Name, Image, and Likeness (NIL) collective, which was built to elevate and amplify the University at Albany men’s basketball program. The Capital Region’s neighborhood grocer will collaborate with the Danes of Greatness to create authentic connections between the athletes and fans, build brand affinity among the next generation of grocery shoppers, and make a difference in the community.  

“We’re excited to launch this first-of-its kind partnership with UAlbany’s NIL collective,” said Pam Cerrone, Market 32 and Price Chopper director of community relations. “It’s what we like to call a win-win. Our collaboration with Danes of Greatness strengthens Market 32 and Price Chopper’s connection to the community by supporting local student athletes and fostering educational and professional development. It also expands our visibility through authentic marketing opportunities that highlight our commitment to healthy lifestyles and community involvement.”

Through the partnership, Market 32 and Price Chopper and Danes of Greatness NIL will co-develop and host events, in-store activations, and social media campaigns to further engage customers and fans while fostering student-athlete professional development, brand growth, and community engagement. This includes programs like “Shop with Your Favorite Player” events and “Wing DOG Wednesday” in-store product test tastings. Additionally, throughout the season, men’s basketball student-athletes will also support various Market 32 and Price Chopper customer outreach efforts through influencer-style content creation and social media collaborations, extending the athletes’ visibility beyond the arena and helping them gain invaluable hands-on experience outside the classroom in marketing, management, and other in-demand fields.

“We are pumped about the partnership with Market 32 and Price Chopper for this inaugural year of collaborating together,” said Chris Wyatt, Danes of Greatness founder. “Their mission to help people feed and care for themselves and their families is now connected through our UAlbany basketball program to support and amplify such a community-focused organization. This is another example where Danes of Greatness is able to encourage our student athletes’ growth within the community in even greater capacity off the court. Let’s continue to support the Capital Region. Go Danes!”

In addition to the NIL partnership, Market 32 and Price Chopper will sponsor an in-game promotional contest at all men’s basketball home games. One fan will be chosen to compete in a strategy test to win $150 in free groceries and help Market 32 and Price Chopper donate 1,000 meals to the Regional Food Bank of Northeastern New York, bolstering the company’s commitment to fighting food insecurity.

Danes of Greatness functions as an independent collective organized by a third party that facilitates NIL opportunities for student-athletes. It provides a structured, compliant platform to monetize their name, image, and likeness.

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Market 32 and Price Chopper and News10ABC/FOX 23 Campaign for American Red Cross Disaster Relief Raises $87,798

Schenectady, N.Y., December 7, 2025 – Market 32 and Price Chopper and News10ABC/FOX 23 successfully concluded a two-month fundraising campaign to support American Red Cross disaster relief efforts, raising a total $87,798. Of these funds, $77,798 came through customer contributions at check-out at all 129 store locations, and Market 32 and Price Chopper supplemented their customers’ generosity with a $10,000 matching grant.

“Natural disasters can strike at any time, leaving communities in urgent need of help. It’s in those critical moments that we most need to be there for our neighbors,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “We were honored to rally our teammates and customers to support the American Red Cross as it delivers lifesaving assistance to those most affected. This campaign would not have been successful without the committed partnership of News10ABC and FOX 23.”

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. From hurricanes and floods to home fires, the Red Cross responds to nearly 64,000 disasters each year, and 95% of its disaster relief workers are volunteers.

“Every eight minutes, someone turns to the Red Cross for help—and as disasters big and small continue to impact our communities, that need is only increasing,” said Kevin Coffey, Regional CEO, American Red Cross Eastern New York Region. “From small house fires to large natural disasters, we go wherever we’re needed. We are profoundly grateful to Market 32 and Price Chopper, as well as their compassionate customers, for standing with us. Their belief in our mission and continued generosity allow us to bring help and hope to our neighbors when they need it most.”

Ron Romines, Senior Vice President, Regional Manager and Albany General Manager for News10ABC/FOX 23, said, “We believe in community and that means helping others where you can, when you can. We’re proud to partner with local groups that share this mindset to offer assistance to those in need.”

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Bells are Ringing: Salvation Army Holiday Red Kettle Campaign Underway at Market 32 and Price Chopper

Schenectady, N.Y. December 2, 2025 – The familiar sound of holiday bells has returned to Market 32 and Price Chopper stores as they have once again partnered with The Salvation Army for its annual Red Kettle campaign. Through December 24, all 129 stores across New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire will host the iconic red kettles to collect donations supporting neighbors in need.

The two organizations have worked hand in hand for more than 35 years to strengthen local communities during the holiday season and beyond. Last year, generous Market 32 and Price Chopper shoppers contributed over $618,000, helping to provide food, shelter, and essential assistance in the same communities where the donations were made.

“The annual Red Kettle campaign is a cherished part of the holiday season—both in our stores and in our communities,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “It’s a privilege to open our doors to this tradition each year and support The Salvation Army’s mission of caring for our friends and neighbors in need.”

“It is only through the community’s generosity and partnerships like this one that we can respond to those in need 365 days a year through our services and programs,” said Major Michelle Dressler, Salvation Army Divisional Commander for the Empire State. “All funds raised during our annual Red Kettle Campaign stay local to make a real difference right here in our communities.”

The Salvation Army provides assistance to families and individuals throughout the year through food pantries, emergency assistance programs, after-school programs, music programs, pastoral counseling, and Christmas and toy assistance. Since 2010, Market 32 and Price Chopper and its generous customers have raised over $9 million through the Red Kettle campaign to support these initiatives.

Donate Here

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The Feast that Keeps on Giving: Delicious Leftover Recipes

Thanksgiving might just be the biggest food day of the year. It would be a shame if the food was limited to only one day. Luckily, we’re here to stretch the value of your Thanksgiving meal with a variety of delicious leftover recipes. Here’s some ideas to love your Thanksgiving leftovers until they are gone!

Turkey Pot Pie: Pot pie is a lovely comfort dish. Perhaps exactly what you need for the post-Thanksgiving blues before Christmas.

Roasted Buffalo Turkey: If you’re a fan of buffalo chicken, you’ll enjoy buffalo turkey just the same, maybe even more!

Open-Faced Turkey Melt: This Open-Faced Turkey Melt provides a yummy sandwich alternative for leftover turkey and cranberry sauce.

Cranberry Apple Stuffed Pork Chops: Stuffing like you’ve never used it before, this is an awesome choice for the leftovers that weren’t enjoyed on Thanksgiving.

Mashed Potato, Cheddar & Leek Casserole: Leftover mashed potatoes? Some cheddar cheese, bacon, and leeks will turn that into a nice casserole.

Leftover Turkey Pot Pie Roll Ups with Cranberry Mustard: These Turkey Pot Pie Roll-Ups are an excellent alternative to a whole pot pie, and the cranberry mustard is delicious.

Turkey, Cranberry, & Goat Cheese Quesadillas: Turn your turkey and cranberry into a quesadilla! Add a little goat cheese and this creative option works like a charm.

Loaded Leftover Soup with Stuffing Croutons: With leftovers, soup is always a winner. And this recipe works beautifully for post-Thanksgiving eats.

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Market 32 and Price Chopper Announce $630,000 Multi-Year Partnership with the Regional Food Bank

LATHAM, NY – Market 32 and Price Chopper today announces a historic, multi-year partnership with the Regional Food Bank, strengthening a relationship that dates back to 1982 and expanding joint efforts to support families facing food insecurity across the region.

The new agreement, which spans 2026 through 2028, formalizes and scales Market 32 and Price Chopper’s longstanding commitment to fighting food insecurity alongside the Food Bank by pledging $630,000 in support through financial contributions, fundraising, food donations, enhanced retail rescue efforts, event and program sponsorships, and year-round volunteer engagement. The multi-faceted partnership builds on the initiatives Market 32 and Price Chopper have supported for decades, ensuring the Food Bank has the long-term stability needed to plan confidently and serve a growing number of neighbors in need.

As part of the expanded partnership, Market 32 and Price Chopper will:

  • Serve as Presenting Sponsor of the Food Bank’s Thanksgiving Distribution
  • Support the annual Holiday Hunger Appeal and Regional Food Bank Telethon
  • Fund school pantries serving students and families across the Capital Region
  • Sponsor key fundraising events, including the Auction Gala and Farm to Fork Gala
  • Expanded in-kind food donations and ongoing year-round support

In addition, Market 32 and Price Chopper will increase participation in its Fresh Recovery program to expand the variety and volume of fresh food rescued across dozens of stores. Every day, Regional Food Bank staff visit Market 32 and Price Chopper stores, along with other retail grocery stores, to rescue food that is approaching its “best by” date. These products are brought to the Regional Food Bank and offered to partner agencies, food pantries, shelters, and soup kitchens, often on the same day. This ensures more food is delivered directly to those in need, while also reducing food waste. Each year, through partners like Market 32 and Price Chopper, more than 15 million pounds of food is saved and available for neighbors in need.

These combined investments strengthen the Food Bank’s ability to deliver nutritious food to more than 1,000 partner agencies—including food pantries, shelters, soup kitchens, and community organizations—across a 23-county service area that spans 41% of New York State’s geography from the lower Hudson Valley to the Canadian Border.

“For more than four decades, the Regional Food Bank has been one of our most trusted and valued partners in the fight against hunger,” said Blaine Bringhurst, Market 32 and Price Chopper president. “The need for sustained, dependable support has never been greater. This enhanced, multi-year commitment — the largest we’ve ever made — ensures the Food Bank has the resources to grow, innovate, and serve our neighbors with dignity and care. We are honored to stand beside them and commit even more resources to ensure the health, well-being, and strength of this region for years to come.”

This announcement comes as the Food Bank prepares for its Thanksgiving Distribution tomorrow, Saturday, November 22—the largest in New York State—and kicks off its annual Holiday Hunger Appeal, made possible with support from longstanding partner organizations.

“Our ability to fight hunger and support neighbors in need simply wouldn’t be possible without dedicated partners like Market 32 and Price Chopper,” said Tom Nardacci, CEO of the Regional Food Bank. “They have stood with us since the very beginning, and today we’re taking another significant step forward together—advancing innovative ways to combat hunger across our communities. At this especially important time of year, we’re deeply grateful for their leadership, their generosity, and their unwavering commitment to helping families who need it most.”

The strengthened partnership aligns with Market 32 Cares, the company’s commitment to advancing the health, stability, and vitality of the communities it serves. With demand for food assistance continuing to rise, this multi-year partnership ensures the Food Bank can provide families with fresh, nutritious food during the holidays and throughout the year.

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Market 32 and Price Chopper Present $303,965 to St. Peter's Hospital ALS Regional Center

Schenectady, N.Y., November 20, 2025–Market 32 and Price Chopper today presented a check for $303,965 to the St. Peter’s Hospital ALS Regional Center Lewis Golub MDA/ALS Clinic in Albany, NY. The funds—which will directly support patients diagnosed with Amyotrophic Lateral Sclerosis (ALS)— were raised at the company’s annual Lewis Golub Memorial ALS Golf Classic on September 25 at Van Patten Golf Club in Clifton Park, NY.

“The ALS Center embodies the values that guided Lewis Golub and our company for generations—service, compassion, and a commitment to improving lives,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “Our annual golf outing is more than a fundraiser; it’s a way for our teammates, partners, and community to honor his legacy and strengthen the Center’s vital work. We’re thrilled with the results of this fundraiser and the cumulative support that Market 32 and Price Chopper have helped provide to those living with ALS and their families.”

St. Peter’s Hospital ALS Regional Center provides a comprehensive, specialized blend of services and resources to patients diagnosed with ALS, sometimes referred to as Lou Gehrig’s disease. Since its inception in 2020, the annual golf event has raised over $1,127,500 for the ALS Clinic.

“We are profoundly grateful to Market32 and Price Chopper for their generous support of St. Peter’s ALS Center,” said Peter Semenza, vice president of philanthropy for St. Peter’s Health Partners. “Their commitment to philanthropy plays a crucial role in enhancing the quality of care for individuals living with Lou Gehrig’s disease. Together, we are making strides in St. Peter’s mission to provide compassionate support and innovative treatments for those affected by ALS.”

 

Octavia Maxwell from Skin Deep Naturals outside of a Market 32 store

A Home.Grown. Partnership with Local Entrepreneur Octavia Maxwell

Market 32 is proud to announce the launch of Skin Deep Naturals, a locally crafted skincare and wellness line now available in 10 stores across the Capital Region. Rooted in clean ingredients, natural solutions, and community empowerment, Skin Deep Naturals reflects everything we value in our Home.Grown. partnerships—local passion, local talent, and products made with purpose.

Founded by Octavia Maxwell, a dynamic entrepreneur, speaker, and community advocate, Skin Deep Naturals blends a decade of research with a mission to make luxury self-care accessible for everyone. What began as a personal journey to better understand natural beauty alternatives has expanded into a trusted line of skincare and haircare products, experiential wellness workshops, and private-label collaborations that support other small businesses.

Octavia’s work goes far beyond the products she creates. She is deeply committed to empowering women, families, and young people through education, hands-on learning, and confidence-building experiences. Her partnerships with schools, youth programs, and community organizations—including the YMCA Black & Latino Achievers Program—reflect her belief that self-care is more than a routine: it’s a foundation for leadership, wellness, and personal growth.

Today, Market 32 is thrilled to help bring Octavia’s vision to even more customers—right here at home. We’re honored to support a local maker who is not only creating exceptional natural products, but who is also uplifting our community and inspiring the next generation of innovators.

Find Skin Deep Naturals at these Market 32 locations:

Albany – 709 Central Avenue, Albany, NY
Troy – 716 Hoosick Street, Troy, NY
Guilderland – Routes 20 & 155, Guilderland, NY
Rensselaer – 501 Columbia Turnpike, Rensselaer, NY
Schenectady – 1640 Eastern Pkwy, Schenectady, NY
Scotia/Glenville – 290 Saratoga Rd, Scotia, NY
Glenmont – 329 Glenmont Rd, Glenmont, NY
Latham (Market Bistro) – 873 New Loudon Road, Latham, NY
Slingerlands – 1395 New Scotland Rd, Slingerlands, NY
Clifton Park – 15 Park Avenue, Clifton Park, NY

Skin Deep Naturals - Natural Whipped Body Butter

Celebrating Local. Celebrating Community. Celebrating You.

We invite you to explore this exciting new Home.Grown. addition and discover the natural, confidence-building care that Skin Deep Naturals brings to the Market 32 family. From rejuvenating skincare to nourishing haircare and community-centered experiences, Octavia Maxwell’s brand is redefining what it means to feel good—inside and out.

Welcome to Market 32, Skin Deep Naturals. We’re proud to share your story.

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This season, bring Holi-Dairy Magic to your gatherings with a Holiday Dairy Board. It’s a festive twist on the classic charcuterie spread. Packed with color, flavor, and nutrition, a dairy-focused board is an easy way to impress guests while keeping your holiday entertaining, affordable, and fun! And the best part? Everything you need is waiting for you in the Price Chopper Dairy Aisle.

Start With Cheese

Anchor your board with a mix of cheeses like cheddar, brie, parmesan, or mozzarella. Cheese not only adds big flavor but also provides high-quality protein, calcium, and essential nutrients to help keep you energized through the busy holiday season. Cutting cheeses into different shapes like wedges, cubes, and slices adds visual interest.

Layer on Dairy-Inspired Extras

Enhance your board with creative dairy add-ons. Flavored butters like honey-cinnamon or herb-garlic are perfect for crackers or warm bread. Yogurt-based dips such as ranch yogurt dip or vanilla yogurt topped with pomegranate seeds add both freshness and nutrition, offering probiotics and additional protein. For a sweet touch, include chocolate-covered pretzels or a small bowl of whipped cream for dipping fruit.

Style With Seasonal Color

Give your board a festive holiday look by incorporating pops of red, green, and winter whites. Fresh herbs like rosemary and thyme add fragrance and greenery. Red grapes, strawberries, dried cranberries, green apples, pomegranate arils, and colorful crackers create a vibrant, holiday-ready presentation.

Keep It Budget-Friendly

Holiday entertainment doesn’t have to be expensive. Mix premium cheeses with affordable staples, use seasonal fruit, and choose store-brand dairy items to stay on budget without sacrificing quality. Dairy foods provide incredible value and are nutritious, versatile, and easy to include without stretching your grocery budget.

Ready to start creating? Shop here for all your Holiday Dairy Board essentials.

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