The Golub Corporation today unveiled a new banner for its stores – Market 32 – and promised the new brand would change food shopping for its customers by modernizing its stores and offering new services and products. Market 32 stores will begin rolling out across the chain’s six-state footprint this spring.
“Market 32 represents the next leap forward for our company. We have evolved from the Public Service Market to Central Market to Price Chopper by responding to customers’ changing needs over time and Market 32 is the next natural progression for us,” said Neil Golub, Price Chopper’s executive chairman of the board. “Early learnings gleaned from our Market Bistro concept store have put our next generation in an excellent position to make this move today.”
Initially, three Price Chopper stores are being converted into Market 32 stores: Shopper’s World in Clifton Park, N.Y.; Wilton, N.Y.; and Pittsfield, Mass. The first “ground up” Market 32 will be built in Sutton, Mass. beginning on November 12, 2014. A second wave of conversions will begin over the next 18 months and encompass another 10 to 15 stores. More than half of the 135-store chain will be converted within five years. In total, the investment in this phase of the evolution will be more than $300 million. Details are outlined in the press release.
According to the American Diabetes Association, nearly 30 million children and adults in the United States have diabetes and another 86 million Americans have prediabetes, a condition in which blood glucose levels are higher than normal but are not high enough for a diagnosis of diabetes. Cost estimates for the total national cost of diagnosed diabetes in the United States is approaching one-quarter of a trillion dollars. Price Chopper has developed food and health-related programs to help promote awareness for American Diabetes Month®, a month-long national effort by the American Diabetes Association that is designed to focus the nation's attention on the issues surrounding diabetes and the people who are impacted by the disease. Details are outlined in the press release.
Price Chopper Supermarkets and Produce For Kids, partners in the 12th annual "Get Healthy, Give Hope" campaign, raised $9,405 for area Children's Miracle Network Hospitals®. The campaign, which ran in Price Chopper supermarkets from mid-June through July 2014, encouraged shoppers to make smart healthy food choices. When shoppers purchased fresh fruits and vegetables from participating companies, a donation was earmarked for local Children's Miracle Network Hospitals throughout Price Chopper's six-state footprint. Details are outlined in the press release.
Beginning November 4, the Cooking School @ Market Bistro will offer a variety of classes that range from basic cooking to more advanced recipes and skill levels, including; ethnic foods, quick meals, appetizers, baking and pastry classes. The registration fee for each class ranges from $20 to $55. Details are outlined in the press release.
Price Chopper is selling plush hippos and fundraising through a month-long pin-up campaign, marking the 13th year the regional supermarket chain has partnered with St. Jude Children's Research Hospital. Details are outlined in the press release.
Price Chopper will host its sixth annual Family Mealtimes Matter campaign from Sunday, Oct. 12 through Sunday, Oct. 19 at stores throughout New York State. A collaborative initiative of Price Chopper, Cornell Cooperative Extension and the Albany Times Union, this year's theme is “One Community, One Meal.” Details are outlined in the press release.
Beginning October 1, the Cooking School @ Market Bistro by Price Chopper will be offering a variety of classes that range from basic cooking to more advanced recipes and skill levels, including; ethnic foods, quick meals, appetizers, baking and pastry classes. The registration fee for each class ranges from $20 to $60. Details are outlined in the press release.
On Tuesday morning, VFW Post 8692 raised the American flag to the national anthem sung by a quartet of Shaker High School students - Daniel LaSalle, Kyle Seniw, Rebecca Ferrell and Caroline Stuto - for the grand re-opening of the Price Chopper Supermarket located at 475 Albany Shaker Road in Loudonville, NY. Details are outlined in the press release.