Bells are Ringing: Salvation Army Holiday Red Kettle Campaign Underway at Market 32 and Price Chopper
Schenectady, N.Y. December 2, 2025 – The familiar sound of holiday bells has returned to Market 32 and Price Chopper stores as they have once again partnered with The Salvation Army for its annual Red Kettle campaign. Through December 24, all 129 stores across New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire will host the iconic red kettles to collect donations supporting neighbors in need.
The two organizations have worked hand in hand for more than 35 years to strengthen local communities during the holiday season and beyond. Last year, generous Market 32 and Price Chopper shoppers contributed over $618,000, helping to provide food, shelter, and essential assistance in the same communities where the donations were made.
“The annual Red Kettle campaign is a cherished part of the holiday season—both in our stores and in our communities,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “It’s a privilege to open our doors to this tradition each year and support The Salvation Army’s mission of caring for our friends and neighbors in need.”
“It is only through the community’s generosity and partnerships like this one that we can respond to those in need 365 days a year through our services and programs,” said Major Michelle Dressler, Salvation Army Divisional Commander for the Empire State. “All funds raised during our annual Red Kettle Campaign stay local to make a real difference right here in our communities.”
The Salvation Army provides assistance to families and individuals throughout the year through food pantries, emergency assistance programs, after-school programs, music programs, pastoral counseling, and Christmas and toy assistance. Since 2010, Market 32 and Price Chopper and its generous customers have raised over $9 million through the Red Kettle campaign to support these initiatives.