NASCAR Star Ross Chastain Shifts “10 Years Fresh” into High Gear
Schenectady, N.Y., Sept. 11, 2025 – Racing met retail as dozens of fans steered over to Market 32 in Malta, NY, on Wednesday to meet NASCAR star Ross Chastain. The high-octane meet-and-greet near the neighboring Albany-Saratoga Speedway brought Cup Series Playoff fever to customers, marking one of the first marquee events in Market 32’s 10-week-long “10 Years Fresh” campaign.
Chastain, driver of the No. 1 Chevrolet Camaro for Trackhouse Racing and an eighth-generation watermelon farmer, signed autographs and greeted guests during the one-day appearance. His agricultural roots provided a natural tie-in to Market 32 and Price Chopper’s focus on fresh produce. The Malta location and many others carry his family’s Melon 1 watermelons, making him the perfect driver to help accelerate the celebration.
“This was a fantastic way to rev up our anniversary festivities,” said Market 32 and Price Chopper President Blaine Bringhurst. “Ross Chastain is more than an elite motorsports athlete. His lifelong dedication to farming reflects the same commitment we have to sourcing the high-quality food and products our customers count on us for. He brought incredible energy to our Malta store, and the enthusiasm from fans showed us just how much our communities appreciate the unique experiences we’re able to bring to the table.”
Chastain also signed several cases of Busch Light – his primary sponsor – which are available for purchase at the Malta store for customers 21 and older at no extra charge while supplies last.
The “10 Years Fresh” campaign, which kicked off September 7 and runs through mid-November, will feature sampling events, exclusive product offerings, special savings opportunities, and community engagement experiences across Market 32 and Price Chopper stores. The Chastain appearance represents the next lap in a series of celebratory moments designed to thank shoppers for their loyalty – including a chance to win Free Groceries for a Year, receiving an additional 32 million AdvantEdge Rewards points, and weekly PICS product giveaways – while showcasing Market 32’s customer-oriented and innovative spirit.
To learn more about Market 32’s 10th anniversary celebration, visit https://www.pricechopper.com/anniversary/.