Written by Jane N. Golub Director In-Store Marketing Programs
VIDAL SASSOONOnce upon a time, women wore helmets that were teased, coiffed and pouffed. One man changed all that. Vidal Sassoon didn’t just revolutionize hairdressing. He elevated it to an art form. Want to go very sleek? Shake things up with one of our Salon Genius Stylers. Want vibrant color that lasts? Now see yourself in long-lasting salon vibrant colors from the original salon genius. Perfected by experts, for the salon-precise shade you crave that stays vibrant for up to 8 weeks. It’s a haircolor revolution, the Vidal Sassoon way! Look for Vidal Sassoon products in the Hair Care aisle.