Farmer Feature: Plainville Farm – Hadley, MA

Plainville Farm Here at Price Chopper/Market 32, we have a way of celebrating the communities that we are a part of. We call it home.grown. Supporting the farmers and producers of the Northeast is something we’ve taken to heart since 1932. It’s our unwavering commitment to honoring our homegrown roots. This month we’re highlighting local farms from across the Northeast. Based in Hadley, Massachusetts, we’re proud to partner with Plainville Farm. Plainville Farm is a third generation family farm in Hadley, MA that specializes in asparagus, cucumbers, beets, greens, eggplant, and their famous butternut squash. Farmer Wally is an expert in hard squashes. In fact, he has been working to expand the popularity of his bora bora squash. A squash he claims is a better alternative to the highly popular butternut squash due to its increased flavor. In addition to being a local farm, Plainville also serves as one of our Food Hub locations. This means other farmers deliver their produce to Plainville and we send an empty Price Chopper truck returning from store deliveries to load up with produce. This helps local, small-scale producers have a chance to have their product reach more consumers. We are proud to work with local farms like Plainville Farm. Their dedication and hard work has allowed them to find success here at home. As a result, we are able to sell high quality, local products in our stores!

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