Written by Jane Golub Director In-Store Marketing Programs April 1, 2018 Introducing new Doritos Blaze, a unique combination of flavors and heat for an experience so bold, it’s like licking a volcano! Doritos Blaze delivers layers of flavor and tongue-tingling heat that builds with every crunchy delicious bite. Doritos Blaze is a spicy chip that will wake up your senses. Each intense chip will stimulate your senses like nothing you’ve tried before, keeping you coming back for more. Look for Doritos Blaze in the Salty Snacks aisle with all your other favorite Frito Lay products.