Written by Jane Golub Director In-Store Marketing Programs March 25, 2018 Diet Coke – the same crisp iconic taste launched in 1982 – Diet Coke isn‘t changing (You don’t mess with a good thing!) But the Diet Coke you think you know is history! Diet Coke has a bold new look, a fresh attitude and four delicious new flavors, which join the iconic original. Why? Because Diet Coke wanted to try something totally new – and because, why not? Diet Coke took ordinary fruit flavors and dialed them to 11, striking the perfect balance of crisp + refreshing with Diet Coke naturally flavored Feisty Cherry, Ginger Lime, Twisted Mango and Zesty Blood Orange. There’s a whole flavor adventure waiting for you – break out of your comfort zone and give them a try! Look for all four new delicious flavors in the Beverage aisle.