Written by Jane Golub Director In-Store Marketing Programs March 18, 2018 Experience years of ground breaking research come to life in your daily toothpaste. Detoxify around the gum line for clinically proven healthier gums, plus a deep clean. Introducing new Gum Detoxify from Crest. There are millions of harmful plaque bacteria that can lurk around the gum line causing gingivitis. Crest Gum Detoxify Deep Clean Toothpaste has an activated foam formula that penetrates hard to reach places to neutralize harmful plaque bacteria even around the gum line, for clinically proven healthier gums. It is also formulated to cool gums during and after brushing for a refreshing clean. If you’re not taking care of your gums, you’re not really taking care of your mouth. Look for Crest Gum Detoxify in the Oral Care aisle.