Market 32 and Price Chopper Unveil Vermont’s Newest Market 32
Schenectady, N.Y., January 16, 2026– Market 32 and Price Chopper have officially opened Vermont’s newest Market 32 location following the completion of a full conversion of the former Price Chopper supermarket at Route 15 and Munson Ave. in Morrisville. The store—which is more than 53,000-square-feet—becomes the 52nd Market 32-branded location across the regional grocer’s six-state footprint. Designed to meet evolving customer preferences, the location now features a distinctly modern look and feel, highlighted by open sightlines, soft earth-tone décor, enhanced lighting, and product-forward displays, all part of a $3.4 million investment in improvements.
“We’re proud to introduce the Market 32 brand to Morrisville and deliver an enhanced experience that reflects how our customers shop today,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “This transformation provides a fresh, contemporary store while continuing to serve customers in the location they know and trust.”
Following months-long renovations, the location closed briefly on the evening of Thursday, January 15, to complete final renovations, and reopened at 6:00 a.m. on Friday, January 16, as a fully reimagined Market 32. To commemorate the occasion, company leaders were joined by local elected officials and dignitaries for a ceremonial ribbon cutting, the Peoples Academy choir performed the National Anthem, and customers enjoyed free product samplings.
In addition to the aforementioned upgrades to the store’s layout and amenities, the location also emphasizes convenient, ready-to-eat options alongside fresh, handcrafted, and locally sourced products. Intuitive product adjacencies enhance ease of shopping, while specialty offerings include Boar’s Head deli products, in-store freshly baked artisan bread, and a hot food buffet.
Led by Store Manager Mike Dennis, the new Market 32 also includes expanded floral, produce, specialty cheese, and wine offerings. In addition, it has a new seating area featuring ADA-accessible tables with built-in charging ports, where customers can enjoy the store’s wider assortment of prepared foods and convenient “to-go” meal offerings.
“This store directly incorporates the feedback and ideas we hear from our customers,” Bringhurst added. “We’re incredibly proud of the result and grateful to our teammates, whose passion and dedication continue to make a real difference for the communities we serve.”
Continuing the grand reopening celebrations, customers will receive 5% off their grocery purchase today and tomorrow, January 17. Market 32 will also donate 5% of sales from those two days to Lamoille Community Foodshare, a network partner of the Vermont Food Bank focused on alleviating hunger in Lamoille County, and Morrisville Soccer Club, a 100% volunteer-run youth soccer organization committed to teaching the principles of teamwork, sportsmanship, and citizenship.
“Market 32 and Price Chopper are dedicated to being a meaningful presence in the communities we serve,” said Bringhurst. “Our investment in this store reflects our long-term commitment to Morrisville—not only to provide quality products and value, but to continue supporting our neighbors through strong community partnerships for years to come.”