Market 32 and Price Chopper Mark One-Year Milestone of Allie B’s Mac & Cheese with Expansion to 120 Locations in Six States
Schenectady, N.Y., March 11, 2026— What began in February 2025 with distribution in 21 locations has grown into a regional retail success story. Following an impressive debut one year ago and steady expansion, Market 32 and Price Chopper announced today that Allie B’s Mac & Cheese is now available at 120 stores across the Northeast. In its first year alone, more than 34,000 pounds of the gourmet offering were shipped to stores to keep pace with customer demand. The locally created comfort food has quickly established itself as a regional favorite and will now bring its signature, home-style flavor to Foodfare departments in six states.
“Customers are looking for food that feels special, crafted with care, and rooted in authenticity,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “Allie B’s Mac & Cheese delivers on all of that and the response over the past year has been outstanding. It’s a restaurant-quality, award-winning dish that reflects our commitment to supporting regional creators while giving our guests something truly exceptional to serve and enjoy.”
Created by Albany, NY-based entrepreneur Kizzy Williams, owner and head chef of Allie B’s Cozy Kitchen, the gourmet mac and cheese features the same award-winning, restaurant-quality recipe that diners have enjoyed at her Albany restaurant for years. Williams, who is affectionately known as “Allie B” to her customers and fans, saw her restaurant’s dish earn top honors at the annual Mac & Cheese Bowl in 2024 and it quickly gained a loyal following for its rich, homemade taste. Beyond serving thousands of loyal customers, Williams is deeply committed to fighting food insecurity and consistently steps up to support families in need. Giving back is more than an initiative; it’s the foundation of Williams’ vision.
“Community is at the core of everything we do,” said Allie B. “What began as a local favorite is now reaching households across six states, and we’re deeply grateful for the trust families are placing in our brand. It is proof that food made with love truly connects people.”
Prepared with hand-cracked eggs, choice cheeses, and other premium ingredients, Allie B’s Mac & Cheese stays true to the original recipe that made it a standout in New York’s Capital Region food scene. The product features co-branding from Market 32 and Price Chopper and Allie B’s Cozy Kitchen and was the first Foodfare item to join the company’s home.grown. initiative, which features high-quality, locally produced and sourced offerings.
After launching in 21 Albany-area Market 32 and Price Chopper stores in February 2025 and expanding to 32 locations by the summer, Allie B’s Mac & Cheese has continued to resonate with customers, prompting its most significant expansion to date. The product brings locally born flavor to locations across New York, Massachusetts, Connecticut, Vermont, Pennsylvania, and New Hampshire.
“Food has always been my love language, and to see the mac and cheese we serve in our restaurant reach even more families across the Northeast is truly humbling,” said Allie B. “Thanks to Market 32 and Price Chopper, we’re able to share the recipe that built our reputation—while staying true to the quality and care behind it—and spread joy through food in a way I never imagined.”
Allie B’s Mac & Cheese is available in the Foodfare department at 120 Market 32 and Price Chopper locations in convenient hot grab-and-go and cold take-and-heat containers, the hot buffet, and via online catering orders, making it easy and convenient for customers to enjoy. Attached to this press release is a list of stores, separated by state, in which Allie B’s Mac & Cheese is now available. Allie B welcomes interviews and can travel—with her Mac & Cheese made fresh!—to share her story and more about the growing partnership with Market 32 and Price Chopper!
To celebrate the expansion, Allie B and her team will also be visiting select Market 32 and Price Chopper stores for free sampling events. Follow the official Market 32 and Price Chopper Facebook page for updates on dates, times, and locations.