Market 32 and Price Chopper, Freihofer’s Baking Company Raise Over $20,000 for the Alzheimer’s Association
With more than 7 million Americans living with Alzheimer’s, customer-driven campaign supports care, research, and awareness efforts
B-roll and photos of check presentation available at this link
Schenectady, N.Y., August 15, 2025– Market 32 and Price Chopper and Freihofer’s Baking Company today announced a $20,210 donation to the Alzheimer’s Association as the result of a recent in-store fundraising campaign. The fundraising total—which was made possible by the generosity of customers—was announced during a check presentation at Clifton Shoppers World Market 32 in Clifton Park, NY.
During May and June, Market 32 and Price Chopper and Freihofer’s each donated $.05 to the Alzheimer’s Association for every purchase of select Freihofer’s products, which were marked with specially designed shelf tags.
“Our customers have once again demonstrated generosity and compassion,” said Blaine Bringhurst, Market 32 and Price Chopper president. “Thanks to their support, and the support of our valued trade partner Freihofer’s Baking Company, the Alzheimer’s Association can continue its important work in research, education, and advocacy for those impacted by Alzheimer’s and their loved ones. This effort reflects Market 32 and Price Chopper’s long-standing commitment to health and wellness, as well as our dedication to causes that have a meaningful impact on the lives of customers and teammates.”
“The advancements we’ve achieved in recent years in Alzheimer’s detection, diagnosis and treatment are significant. But there is more work left to do—more communities to reach and people to engage,” said Beth Smith-Boivin, executive director of the Alzheimer’s Association Northeastern New York Chapter. “Thanks to the effort of Market32 and Price Chopper, and Freihofer’s Baking Company, we’re able to expand our reach, raise awareness, and offer shoppers a meaningful way to give back.”
More than 7 million Americans are living with Alzheimer’s today—a number that continues to grow. Funds raised through this campaign will help provide critical resources for individuals and families affected by the disease.
“We are deeply grateful for this partnership and for every shopper who contributed to this initiative. Their generosity enables us to accelerate groundbreaking research, advocate for critical public policies, and provide essential support to local families living with dementia at no cost,” added Smith-Boivin. “Together, we are making a difference — one community at a time.”