Bells are Ringing: Salvation Army Holiday Red Kettle Campaign Underway at Market 32 and Price Chopper
Schenectady, N.Y. December 2, 2025 – The familiar sound of holiday bells has returned to Market 32 and Price Chopper stores as they have once again partnered with The Salvation Army for its annual Red Kettle campaign. Through December 24, all 129 stores across New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire will host the iconic red kettles to collect donations supporting neighbors in need.
The two organizations have worked hand in hand for more than 35 years to strengthen local communities during the holiday season and beyond. Last year, generous Market 32 and Price Chopper shoppers contributed over $618,000, helping to provide food, shelter, and essential assistance in the same communities where the donations were made.
“The annual Red Kettle campaign is a cherished part of the holiday season—both in our stores and in our communities,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “It’s a privilege to open our doors to this tradition each year and support The Salvation Army’s mission of caring for our friends and neighbors in need.”
“It is only through the community’s generosity and partnerships like this one that we can respond to those in need 365 days a year through our services and programs,” said Major Michelle Dressler, Salvation Army Divisional Commander for the Empire State. “All funds raised during our annual Red Kettle Campaign stay local to make a real difference right here in our communities.”
The Salvation Army provides assistance to families and individuals throughout the year through food pantries, emergency assistance programs, after-school programs, music programs, pastoral counseling, and Christmas and toy assistance. Since 2010, Market 32 and Price Chopper and its generous customers have raised over $9 million through the Red Kettle campaign to support these initiatives.
Market 32 and Price Chopper Present $303,965 to St. Peter's Hospital ALS Regional Center
Schenectady, N.Y., November 20, 2025–Market 32 and Price Chopper today presented a check for $303,965 to the St. Peter’s Hospital ALS Regional Center Lewis Golub MDA/ALS Clinic in Albany, NY. The funds—which will directly support patients diagnosed with Amyotrophic Lateral Sclerosis (ALS)— were raised at the company’s annual Lewis Golub Memorial ALS Golf Classic on September 25 at Van Patten Golf Club in Clifton Park, NY.
“The ALS Center embodies the values that guided Lewis Golub and our company for generations—service, compassion, and a commitment to improving lives,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “Our annual golf outing is more than a fundraiser; it’s a way for our teammates, partners, and community to honor his legacy and strengthen the Center’s vital work. We’re thrilled with the results of this fundraiser and the cumulative support that Market 32 and Price Chopper have helped provide to those living with ALS and their families.”
St. Peter’s Hospital ALS Regional Center provides a comprehensive, specialized blend of services and resources to patients diagnosed with ALS, sometimes referred to as Lou Gehrig’s disease. Since its inception in 2020, the annual golf event has raised over $1,127,500 for the ALS Clinic.
“We are profoundly grateful to Market32 and Price Chopper for their generous support of St. Peter’s ALS Center,” said Peter Semenza, vice president of philanthropy for St. Peter’s Health Partners. “Their commitment to philanthropy plays a crucial role in enhancing the quality of care for individuals living with Lou Gehrig’s disease. Together, we are making strides in St. Peter’s mission to provide compassionate support and innovative treatments for those affected by ALS.”
Market 32 Cares: Community Initiatives 10/17/25
Saratogs Performing Arts Center
We are proud of our longstanding partnership with Saratoga Performing Arts Center and the programming we have been able to support since 1990. The Creative Connections Program is a free program for children in local youth organizations. Our support helps to provide lunch and snacks for all who attend. Children explore creativity through music, dance, theatre, and visual arts with the SPAC School of Arts faculty and special guest artists. Www.spac.org
Animal Protective Foundation of Schenectady
Throughout the years we have partnered with Animal Protective Foundation of Schenectady to support the important work they do in our community by providing low-cost spay and neuter services, community-based wellness clinics, a pet food pantry, and low-cost medical services to our communities’ furry friends. Serving as a shelter to help re-home abandoned or homeless animals, APF reminds us that pets are family too! www.animalprotective.org
Food Pantries of the Capital District
For over 10 years, our partnership with the Food Pantries of The Capital District has grown and supported important hunger initiatives in our community. We support the Healthy Food Delivery Program throughout the Capital District, which provides food delivery to local pantries, a food shuttle, and home delivery to those that are homebound. As the exclusive grocer of Capital District CANstruction, several internal departments collaborate to provide all the inventory for the structures that are developed by local architectural firms each year. After being showcased for the public, all food items are donated to the Food Pantries. (Last year was over 41,000 items!) www.thefoodpantries.org
Making Strides Against Breast Cancer-American Cancer Society
For over 20 years, we have supported Making Strides Against Breast Cancer and their walks in our marketing area. These walks have grown into the nation’s largest and most impactful breast cancer movement. Making Strides funds lifesaving breast cancer research and advancing health equity through essential programs. www.cancer.org