Written by Jane Golub Director In-Store Marketing Programs May 29, 2016 FRESH STEP CAT LITTER with the POWER OF FEBREZE We are going one step fresher.  Introducing new Fresh Step Cat Litter with the power of Febreze.  The only litter with odor-eliminating power of Febreze. Fresh Step with the power of Febreze has a proprietary technology to deliver unbeatable odor control by absorbing and eliminating odors while delivering the highest levels of freshness.  Now with a 10 day odor control guarantee which leaves behind a fresh clean scent. Fresh Step clumps tight to help prevent leaving behind sticky crumbles and has a new improved formula with lower dust.  Created with your cat’s health and happiness in mind. Try Odor Shield, Multi Cat and Extreme – all found in the Pet Care aisle. Visit www.freshstep.com for more information and special offers. Written by Jane Golub Director In-Store Marketing Programs May 29, 2016 CURATE NUTRITIONAL BARS 95% of consumers snack every day and are heavily influenced by trends and changing desires.  Introducing Curate Nutritional Bars! Curate is a collection of the most flavorful, fresh food from farms around the world, thoughtfully combined to create delicious bars, bites and potables.  Each product is a display of how a selective list of ingredients, paired together, can expand the horizons of taste.  The product attributes are an inspired combination of pantry friendly ingredients – 5 grams of protein from whole natural ingredients, no artificial sweeteners with a nutrient rich source of vitamins and minerals. Curate is Non-GMI project certified, gluten free and soy free.  The clear packaging will showcase the value of the snack bar inside.  Consumer feedback revealed that consumers love being able to see so much of the bar in front so they can see what they are getting from it, they love the ingredients on the front and believe that the packaging is both happy and colorful. Look for Curate Nutritional Bars in the Nutritional Snack Bar section.