Price Chopper and Unilever are giving you the chance to win a 42 inch TV and tons of opportunities to win Price Chopper gift certificates!  Our “Basketball Blitz” contest is about to tip-off and we’ve got all the info you need to win!

Basketball Blitz runs from March 27, 2011 – April 4, 2011 with four rounds. It’s a knockout contest with fewer winners every round, but if you don’t advance there are still openings to win prizes! 

We’ll be posting special coupons for two Unilever products on March 27, 2011! Unilever makes some of your favorite brands including Axe, Dove, Hellmann’s, Slim-Fast and Lipton so be sure to check the “Coupons” tab on our Facebook page. You’ll also be able to find big savings on some Unilever products in our stores all week! 

Here’s how the contest works:

Round 1: Ultimate Fan Round

Our contest starts with the “Ultimate Fan Round” on Monday, March 28, 2011! We can’t tell you exactly what you’ll have to do to advance, but here’s a hint: You won’t make it to the next round without showing school spirit! We’ll announce our eight round winners on Wednesday, March 30, 2011 at 10:00 a.m.

Round 2: Dove or Axe Guy

The winners from the Ultimate Fan Round will then compete in our “Dove or Axe Guy Round” for the chance to advance. Didn’t make it out of the first round? No need to worry – one of our four Dove or Axe Guy winners will come from the comments on our Facebook post! Anyone who didn’t make the cut will have a chance to get back in the contest by answering the question we post. The round will begin on Wednesday, March 30, 2011 in the afternoon.

Our four winners will be made up of three contestants from the Ultimate Fan Round and one Facebook commenter. These winners will be announced on Thursday, March 31, 2011 at 10:00 a.m. Those who won in the Ultimate Fan Round, but did not win in the Dove or Axe Guy round will each receive $25 in Price Chopper gift certificates as a consolation prize!

Round 3: Sprint to the Finals

Basketball Blitz’s third round, “Sprint to the Finals” kicks off in the afternoon on Thursday, March 31, 2011. Here’s a hint about this round: Our contestants will have to answer a question about college basketball’s final game to make it to our finals!

Two Sprint to the Finals winners will be announced on Friday, April 1, 2011 in the afternoon. The two Dove or Axe Guy Round winners who do not advance will both receive $50 in Price Chopper gift certificates!

Final Round: Guess the Game

Our two Basketball Blitz finalists will participate in the “Guess the Game” round. We won’t say exactly what they’ll be guessing, but it will have something to do with the big game!

Also, Facebook fans who didn’t make it to the final can still win: the first two people who guess the right answer to the question we ask will each win $25 in Price Chopper gift certificates!

The “Guess the Game” question will be posted on Monday, April 4, 2011 in the morning. Our finalist who is victorious in the “Guess the Game” round will win a 42 inch TV! Our second place winner will receive $350 in Price Chopper gift certificates!

To read official contest rules, go to http://www2.pricechopper.com/sweeps/blitz.pdf.

Good luck and we’re rooting for you in the Basketball Blitz!